UNDERSTANDING CONTEMPORARY ORGANIZATION ASSESSMENT 2022

All Seasons - Knitwear manufacturer and retailer All Seasons is a long-established iconic producer of ?ne woollen knitwear. This family owned business started in 1962 in South Australia and is now based in Mittagong in the Southern Highlands of NSW. All Seasons, designs, manufactures and retails knitwear for men, women and children using ?ne and extra ?ne Merino wool sourced from premier wool growing regions in Australia. The turnover now exceeds $70 million per annum. All Seasons is the polar opposite of fast fashion. Stringent quality controls are in place to ensure the process from sheep’s back to your back does not cause ecological harm and delivers products that look good, are long lasting and feel soft and prickle free even on the most sensitive skins. Our wool comes from ’regenerative farmers’ whose ethos extends beyond sustainable practices to those that attempt to reverse historical damage to the land.

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UNDERSTANDING CONTEMPORARY ORGANIZATION
Understanding Contemporary Organization
Name of the Student:
Name of the University:
Author’s Note:

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UNDERSTANDING CONTEMPORARY ORGANIZATION
Introduction
The assessment would be analysing the business of All Seasons which provides high
quality of woollen garments for its customers and the business is known for its sustainability
practices in the operations of the business. The main target of the business would be mostly
domestic customers and the management of the company would be working effectively for
ensuring that value is created for the customers. The business follows a sustainable practice in
managing the operations of the business and also ensure that the quality of wool which is used as
a raw material for producing woollen garments are of best quality. The management of the
company sorts out the best quality of wool from the sheep and uses the same for the purpose of
manufacturing garments. The discussion would be highlighting the value creation process of the
business with the help of Value Proposition Chart. In addition to this, the discussion would also
be identifying key stakeholders who are mostly affected by the activities of the business
(Fineman, Gabriel and Sims 2010). The discussion would also be including application of key
organizational theories which would applicable to the business.
Value Creation Process
The business of All Seasons is a growing business which offers woollen garments to the
customers and the products which is offered by the business are of highest quality. In addition to
this, the operations of the business are more dependent on organic wool so that no damage is
done to the surroundings. The company also closely follows sustainable practices in the
operations of the business so as to ensure that the business does not affect the environment in any
manner. As per the policies which is followed by the business, the management utilizes the best
quality of wool which are directly taken from farmers who are involved in the rearing of sheep.
These farmers also follow sustainable practices so that the raw wool is without any adulteration

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(Bovee and Thill 2017). This helps the business to maintain the quality of products which is
produced by the business. Moreover, the company also has an effective supply chain which helps
the business in procurement of raw materials, storage and distribution of the same. The effective
distribution system helps the management to reach out to far and wide customers so that the
management is able to maximise the revenue from the operational process. The supply chain of
business shows that the management of the company follows effective supply chain functions
which is quite different from the standard processes followed by other businesses (Bovee and
Thill 2017). In addition to this, the management of the company provides more emphasis on
designing and proper marketing of the product (Gotschol, De Giovanni and Vinzi 2014). In
addition to this, the business has the best of technology which helps the management to
efficiently cut and sew garments to get the finished products. In order to avoid any wastage of
resources of the business, the leftovers from woollen fabrics are send to organic composters so
that the same can be developed and used as organic fertilizers. The above process of production
of All Seasons shows that the business wants to maintain the resources and utilize the same
efficiently as well as reduce wastage of resources (Aremu and Bamiduro 2012). Once the
garments are produced, the business uses its effective marketing and distribution network to
reach out to far and wide customers. This is one of the strategies which is applied by the business
for enhancing the revenue of the business and creating value over the long-run.
Key Dimension to Support Value Proposition
There are certain dimensions which needs to be considered for enhancing the value of the
products which is being offered by the business. The key dimension supports the value
proposition of a business which can provide assistance to the business (Bansal and DesJardine
2014). The major decisions such as quality level which is to be maintained, prices to be charged,

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marketing of the products which are taken by the business effectively helps the management to
create value over the long run. In addition to this, the management of the company takes the
major decisions regarding the operations of the business. The business also prioritizes
sustainable practices in the business operations so that the business is able to maintain
sustainability while at the same time focusing on profits from operations (Dubey and Bag 2013).
The organizational values and goals are given priority while conducting the affairs of the
business. The business of All Seasons shows that the business has lower employee strength but at
the same time the efficiency level of the employee is quite high which makes the operations of
the business much more effective. One of the process which is undertaken by the business is to
effectively train the employees of the business so that the business is able to effectively manage
the demand of woollen clothes and also derive a competitive edge over the market (Bocken et al.
2014). The employees are trained and managed in such a manner so that the efficiency and skills
of the employees are maximum. In order to effectively demonstrate the different dimensions and
segments which is followed for creation of value in the business are discussed below in details:

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Key Partners
 Farmers
 Distribution
Team
Key Activities
 Following a low-
cost model.
 Increasing the
quality of the
products which is
offered by the
business.
 Following a
sustainable
approach the
management is
able to optimize
operations.
Value Proposition
 Lowering the costs
of operations and
following
sustainability
practices
 Having an effective
supply chain system
which includes
distribution system
of the business.
Customer
Relationships
 Emphasis and
focus on the
needs of the
customers.
 Customer
loyalty and
retention.
Customer Segments
 All types of
customers but
mainly domestic
sectors as the
business produces
different kinds of
products in the
business.
Key Resources
 Proper and skilled
staff and also
experienced
management of
the company.
Channels
 Retail and
online
Channel of
Operations.
 Meeting the
demands from
other
countries.

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UNDERSTANDING CONTEMPORARY ORGANIZATION
Cost Structure
 The company is trying to reduce its cost by eliminating
the middlemen and directly offering the products of the
business.
 The major costs of the business would be related to the
distribution system of the business which affects the
operational process of the business.
Revenue Streams
 The woolen products which is offered by the business are
the major products which generates revenue for the
business and thereby enhance the profitability of the
business.

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UNDERSTANDING CONTEMPORARY ORGANIZATION
The above chart which is shown in the above figure effectively shows the value
proposition chart for the business of All Seasons and the chart effectively shows all the processes
which is carried out by the business for creating value. The key partners, key resources and key
activities of the business are given special emphasis in effective management of the work process
of the company. The skill level of the employee also is important in the overall productivity of
the company. All the major decisions for the business is taken by the top-level management and
the structure of organization is devised in such a manner that the decision-making process is not
hampered in any manner.

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The above chart shows the top-level management of the company are the board of
directors who are responsible for taking all the major decisions relating to the business. The
managers who are appointed by the board of directors are the middle level management and they
are responsible for the operations of the business. The manager would be implementing the
major decisions which is taken by the directors of the business (Boons et al. 2013). The finance
manager of the business is responsible for handling the financial requirements of the business
and also meeting the obligation of the business. The supervisors and foreman and employees
form the lower level management of the company and are life force of the organization. It is
because most of the work processes are carried out by the staff members under the supervisor of
the supervisors and managers (Belias and Koustelios 2014). The staff members would be
handling the production process of the business and also handling the sales and distribution of
the product.
Stakeholders of the Business
The stakeholders are the group of people or institutions who are most affected by the
activities of the business. The interest of the stakeholders of the business needs to be considered
by the management in any decisions which are taken. In the case of All seasons, the main
stakeholders are the customers who are the main revenue generation source for the business
(Kant Hvass 2014). The stakeholders of the business are most affected by the operations of the
business and it is to be noted that there are more stakeholders in a business than just mere
customers. The management of the company always need to consider the best interest of the
stakeholders and necessary actions needs to be taken for satisfying the needs of such
stakeholders.
Internal Stakeholders

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UNDERSTANDING CONTEMPORARY ORGANIZATION
The internal stakeholders of the business which can be identified for the business are
listed below in details:
Suppliers: The main stakeholders who are internally involved with the workings of the business
are the dealers who provide the raw wool products to the business (Kamal and Deegan 2013).
These suppliers would be including farmers who provide raw wool products and also grade the
same on the basis of quality of the products which is offered by the business.
Employees: The employees are the heart of the organization as they conduct all the operations of
the business and efficiency of the employee decide the productivity of a business. The
management of the company also needs to consider the needs of the employees as they are one
of the main stakeholders of the business.
External Stakeholders
The external stakeholders are also affected by the operational process of a business and
therefore the business should also be responsible to such stakeholders. Some of the external
stakeholders of the business are:
Shareholders: The shareholders of the business also invest in a business and are also considered
to be the owners of the business. It is therefore, the responsibility of the management to look
after the needs of the shareholders (Pal and Gander 2018). The business can contribute to their
needs by generating appropriate profits or proper market valuation.
General Public: The general public who form part of society at large are also stakeholders of the
business and therefore they expect that the business would contribute to their needs. In the case
of All Seasons, the management of the company considers the general public as strong emphasis

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is put on sustainability practices in the business. This shows that the business effectively
contributes to the welfare of the society.
Application of Organizational Theory
The analysis of the business structure of All Seasons shows that the products are used by
the business for enhancing the values of the business and the business model which is followed
by the business aims to enhance the profitability of the business and at the same time also
maintain sustainability practices in conducting business operations. The analysis of the business
of All Seasons shows that the business follows modern theory of organizational management
(Shafritz, Ott and Jang 2015). The modern theory has systematic approach and a contingency
approach which needs to be effectively followed by the management of the company. The
factors which affects the management and organizational culture is the environment, technology,
size of operations and people who are operating in the organization (Pedersen, Gwozdz and
Hvass 2018). The theory shows that a business should be sub-divided into subsystems which are
specific area of operations of the business and the same should be handled in an effective manner
by a business. In case of contingency approach, the business structure can be developed
specifically for a business which may not be applicable on other businesses.
The operational structure of All Season closely follows Modern theory of organizational
management as the management focuses on sustainability and protection of the environment
while at the same time continuing the operations in an effective manner. Further, the
management also believes in systematic approach in managing the operations of the business.

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Reference
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