Understanding Contemporary | Organizations

Running head: UNDERSTANDING CONTEMPORARY ORGANIZATIONS
UNDERSTANDING CONTEMPORARY ORGANIZATIONS
Name of the Student
Name of the University
Author Note

UNDERSTANDING CONTEMPORARY ORGANIZATIONS
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Response to the Question: Value proposition of ‘All Seasons’ and the contribution of
organizational design in value proposition
The assurance of offering values by communicating, acknowledging and delivering
the set values to the customers is known as value proposition. Value proposition can be
understood from two perspectives. From the perspective of the customers, value proposition
is considered as the belief which the customers expects for product offerings and from the
perspective of the marketer it is delivered as a form of benefit in the product (Payne, Frow
and Eggert 2017).
There are four phases in the process of creating values including, understanding about
the customers’ preferences or perception of values, understanding of the values or features of
the product offerings, identification of the target customer segment in which values can be
reflected in response to the competition, establishing a win-win price and directing the
concentration of the investment towards most significant consumers.
In case of All Seasons, the company focuses on manufacturing quality products for
the consumers by involving effective sustainable and optimum operational procedures. After
developing the understanding regarding consumer preferences of quality clothing with the
increasing awareness of negative environmental impact, the clothing company have designed
a sustainable supply chain with the ultimate aim of leading to a zero-waste company (Aremu
and Bamiduro 2012).
The Australian clothing company, All Seasons does not reflect any feature or practice
of ‘fast fashion’. The company has developed an understanding of the core values and
preferred features or values, which it wants to reflect. The main value, which All Seasons
wants to reflect, is quality with reduced impact on environment (Kuhn 2009). The raw
material of the knitwear are fine quality of Merino wool, which are obtained by various
premier wool budding areas in Australia The target consumers of All Seasons are diverse and

UNDERSTANDING CONTEMPORARY ORGANIZATIONS
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are focus on the population, who prefers quality product, are aware of sustainable fashion and
recognize the concept of a socially responsible brand and citizens (Batory, Neese and Batory
2005). All seasons offers knitwear to women, children and men. All Seasons does not reflect
any geographical constraint as the Knitwear are sold both in national and international
regions by independent retail shops, limited selected retail outlets in Europe, North America
and United Kingdom.
All Seasons established their online presence for reaching the target customers
effectively. The focus of creating values for the customers is completely different from fast
fashion brands, which only believes in quantity and addressing latest trends of the market.
The focus of All Seasons is solely directed towards reaching customers with quality,
comfortable and sustainably sourced materials without the impact of environment and
without overusing resources.
All Seasons represents a well-organized operational process dedicated towards the
production of quality offerings and optimum utilization of resources in the process. The
organization have various functional department representing the different aspect of
manufacturing and retailing the product offerings. The functional departments under the top
management include, production department, regulatory measures department, sales and
marketing department and corporate support team. For satisfying the requirements in
achieving the value proposition, the clothing company All Seasons majorly focuses on
production department by allotting maximum staff and by selecting manufacturing workers
effectively. The reason for the most comfortable Knitwear, intricate design and optimum
utilization of available raw material of the Knitwear, highly skilled workers are selected for
aligning skills with the value proposition objectives of All Seasons.
The Regulatory Measures department of the clothing company All Seasons focused
on the establishing strict quality control and measures for quality assessment of the product