Understanding Contemporary Organizations: Value Proposition of All Seasons Clothing Company
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This essay discusses the value proposition of All Seasons Clothing Company, its key aspects, internal and external stakeholders, and organizational theories to support the value proposition.
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RUNNING HEAD: UNDERSTANDING CONTEMPORARY ORGANIZATIONS 0 Understanding contemporary organizations Essay Student Name [Pick the date]
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UNDERSTANDING CONTEMPORARY ORGANIZATIONS 1 All seasons maintains the value proposition by manufacturing products in a well-equipped factory and efficient quality control. The company uses fabric and yarn that directly knitted into the knitwear garments. For customer value proposition, the company is using standard processes by ensuring the cleaning, spinning, and machining without causing ecological harm.In the upcoming years, consumers will be digital natives so All seasons establish an online presence and createnewtouch-pointsfor customers.All Seasonsestablishedthe onlinepresence, incorporates the value-added elements, shipped it directly to the customers. The following essay is on the how All Seasons creates value with the key aspects and their interactions to support this value proposition. This essay also identifies the internal and external stakeholders and their relation with value proposition individually and collectively. In the end, this essay reflects the organizational theory to support the value proposition. Figure: Value proposition Source:(Bratton, 2017) Value proposition creates by all season’s company is customer jobs. Customers are a vital part of the organization. All Seasons targets customers try to get functional, social, and emotional jobs. In the functional jobs, the company maintains the quality and delivers products that are long- lasting or feel soft and prickle free. In the social jobs, company are in trying to get the urban looks and fashion-conscious in the eyes of the customers by using the extra-fine Merino wool that sourced from premier wool growing regions in Australia. The emotional jobs of all season’s company state that purchasing a company’s products will be a wise investment for the customers
UNDERSTANDING CONTEMPORARY ORGANIZATIONS 2 because the company has stringent quality controls and efficient sustainability practices by using fewer chemical inputs. All Seasons in proposition have a sense of novelty as do not mules their sheep. Customers mainly attract with the quality of product and company uses standard processes to ensure the quality(Basotia, 2010). All Seasonscompany makes some changes on the website such as updating the latest fashion trends and incoming trends in the fashion industry. The value proposition of All Seasons sustainable practices as at the end of the manufacturing process; they sent a small part of the fabric to the organic composter to check with the aim to reach zero waste in all areas of business All Seasons maintaining customer value proposition by providing goods products, long lasting and prickle free even on the sensitive skins. The Gains in the value proposition reflects positive outcomes(Shafritz, 2015).The value proposition of the company must include customers taste and preferences so they can purchase products online without any hesitation and insecurity (Bratton, 2017). All Seasons creates value in an efficient manner like targeting the different sized audience by adopting the technology of unique feature in which people can reflect their body in different sizes and shapes. Through this value step, company attracting the young female audiences or also a wide range of male and female. The company potentially adds value to the firm because other brands also provide online shopping of fine woolen knitwear but All Seasons adopt “the unique avatar” innovative step. Customers play a major role in the valuation of firms that affects the potentially add value(Grönroos, 2013).All Seasons creates value in a very efficient manner through sustainability practices such as company ensures that the process of sheep does not cause any harm to the consumers. Company does not cause any ecological harm and maintains social responsibility. All Seasons utilize all resources in an efficient manner such as a recycling program of the company as they sent the wastages to the organic composter to be used for fertilizer and soil. All Seasons value creation step is introducing itself on the website that can give instant help to the customers when they stuck in the checkout process. Making a presence on the global level gives the company potential and adds more value to the goodwill of the company(Gala, 2016). All Seasons with its online presence doubles the sales of the company with its stringent quality
UNDERSTANDING CONTEMPORARY ORGANIZATIONS 3 controls. All Seasons ensures customer satisfaction and customer service by shipping directly to the customers that provide reasonable products to the consumers. The barrier in online shopping is increasing day by day such as problems in the sizes to different consumers as some clothes are too short and for too long for some customers(Hill, 2014).All Seasons updating its website because any problem in the checkout process can lead to loss of customers. In online businesses, customers always need an assistant to get instant help. Company updates the website and results were positive as company sales are increasing day-by-day. The company through sustainable practices attracts huge customers and by fulfilling the customers, changing wants(Morgan, 2011).The value creation process of All Seasons Company respects the customer’s sentiments and created a unique avatar that people can change to reflect their body shape, size and model in virtual reality to see how they will look. To support the value proposition the key aspects of structure, people management, marketing, and financial management are as follows. In the structure of All Seasons clothing company, it is a long-established iconic producer of fine woolen knitwear. The turnover of All Seasons clothing company is $70 million. All Seasons all also expanded in varieties such as jumpers, cardigans, skirt, jackets and gloves for men, women and children. The company provides excellent customer service and gives assistance to the employees by providing them training program of stitchingandneedling.Thepeoplemanagementofallseason’sknitwearretailerand manufacturing are very efficient in nature. All Seasons have 70 staff in production for the designing or manufacturing and shipping of the brand and products. All Seasons have advanced personalization method for the employees so that they can easily identify the trends in the fashion industry. Employees in the clothing company are a big asset and their performance decides the company’s failures and success(Iribarren , 2016).All Seasons company lead and encourage the employees of the company through the personalization method. The company ensurestheemployee'ssafety,motivation,andwellnessbecausethesefactorsaffectthe employees working performance in the company. People management is mainly hiring the right people for the manufacturing or other processes of the company. Company does not mask the employee's dissatisfaction rather they encourage effective behavior at work. The financial and marketing management of All seasons clothing company are as follows, the marketing management includes products and pricing strategy, All Seasons have a different
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UNDERSTANDING CONTEMPORARY ORGANIZATIONS 4 marketing strategy as a company know that customers are attracted towards the designs so the company uses usage-based strategies to target the different audience through the outlets. The effective marketing strategy of All Seasons Company is different website from the competitors. Advertising and store locations are one of the marketing strategies of All Seasons company, store locations play significant role fashion industries and All Seasonsto selected retail outlets in the UK, Europe and North America.The marketing strategy of All Seasons clothing company includes unique feature in the on the website in which customer can check the shape, size and image and how will they look. Source:(Nagurney, 2012) The internaland externalstakeholdersof All Seasons clothingcompany are asfollows, regenerative farmers are the internal stakeholders ofAll Seasonsclothing company, which helps All Seasonsto maintain the sustainable practice and helps to increase the biodiversity, reducing chemical inputs and restoring carbon. The value proposition of regenerative farmers as they shared the customer feedback with the suppliers it improves the short-term deliverable and expands the opportunities forAll Seasons.Owners and employees ofAll Seasonsare internal stakeholdersofcompanyManagershelptomaintainsustainabilitypracticesinregular operations. Employees of company are internal stakeholders of company that handles the accounting, human resource, and information technology functions, Owners and managers interact with the value proposition of a company help to explain the product to a customer why
UNDERSTANDING CONTEMPORARY ORGANIZATIONS 5 they should purchase the products.The government ensures the rights and child labor in the company that ensures there should not be child exploitation in the company. The government ensures safety regulations of employees and there should not be a hazardous process in the production that damages the health of employees(Payne, 2011).The government interaction in the value proposition ofAll Seasonsclothing company involves that company must have regular interaction with the government for regular updates on the law and regulations of the clothing industry. Management fashion theory is one of the theories of organization, which states that the company must adopt the techno-economic methods for regular innovation in the management(kikko, 2013).All Seasons adopted website processes with the new feature of “Unique avatar”. Company updates its website to fulfill the wants of the customer. The management fashion theory has a set of behaviors for the different stakeholder's group in the management(Leonard, 2018).The management theory also includes a significant influence on management innovation. All Seasons needs classical theory because there are only 70 employees and clear division of labor is important. Classical theory also includes by fabric cut into panels and sewn into the garments such as cutting our garments so offcuts can be used to create many of our accessories such as gloves, beanies and mittens. Classical theory helps in planning and organizing a clothing brand in an efficient manner because of the reduced employees in All Seasons Employees through proper recruitment of staffing in the company(Textiles, 2019).This theory helps to give uniqueness to the products of the company and company products have quality and comfortable. Harmonizing, reporting and planning is also a factor of this theory that All Seasons need because it planning to expand business in UK, Europe and North America. Contingency theory need for All Seasons because this theory includes technology and operating environment and company only stuck on the Website and did not adopt the social media processes. All Seasons needs Management technological theory because company established its Website and this theory will helps in managing the description of product, target audience, and colors of brand. Management Fashion systems model includes print-on-demand, custom wholesale, cut and sews and custom couture. In print-on-demand is best for the All Seasons Company because of its prints and ships wholesale garments (jumpers, skirts, thermals) to the customers. Custom wholesale customizes the garments by hand but this model requires some time and financial investment. Cut and Sew
UNDERSTANDING CONTEMPORARY ORGANIZATIONS 6 helps the company in mange the clothing line and require purchase the fabrics and décor (Woodruff, 2019).Custom couture is a very risky business model because it gives hand-made products to the customers but it is very intensifying in nature. Humanistic theory is Significant for the All Seasons because it helps to motivate the employees and make them understand the stringent quality controls of All Seasons.(Suttle, 2019).Bureaucracy management theory states that a company must work on a hierarchy basis or system of super and subordinates. This theory also states that a company must give training and specialization to the employees of the company All Seasons give training sessions to the employees of the company to know about the fashion trend in the clothing industry because there are only 70 employees in the company. The management of a theory helps the company to divides the work between the managers and workers, providing an incentive system and scientifically trained workers. It is concluded that, clothing company is most varied and fast changing market(McPheat, 2019). Inthe last years, the relationship between the buyer-supplier relationships is increasing day-by-day, which forced companies to improve responsiveness through quick response. Therefore, value creation process will only effective if it implemented in a proper manner. The management theories lead to a strong communication between different departments. The value proposition of All Seasons Company states that, they maintain stringent quality controls and implement unique avatar to respect the customer’s sentiments.
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UNDERSTANDING CONTEMPORARY ORGANIZATIONS 7 Bibliography Basotia, G., 2010.Can We Adopt Business Process Re-Engineering For Textile Organization?. [Online] Availableat:https://www.fibre2fashion.com/industry-article/5157/can-we-adopt-business- process Bratton, J., 2017.Human resource management: theory and practice. Palgrave, 2017.11 ed. Londan: Palgrave. Gala, B., 2016.Financial Management for Textile, Fashion and Apparel Entrepreneurs.[Online] Availableat:https://39solutions.com/financial-management-for-textile-fashion-and-apparel- entrepreneurs/ Grönroos, C., 2013. Critical service logic: making sense of value creation and co-creation. Journal of the academy of marketing science,41(2), pp. 133-150. Hill, . C., 2014.Strategic management: theory: an integrated approach.11 ed. Washigton: Cengage Learning. Iribarren , G. F., 2016.Organization and structure of a fashion brand or company.[Online] Available at:https://gabrielfariasiribarren.com/en/organization-and-structure-of-a-fashion-brand- or-company/ kikko,L.,2013.ValuepropositionCanvas.[Online] Available at:https://lucythebusybee.wordpress.com/2013/11/01/220/
UNDERSTANDING CONTEMPORARY ORGANIZATIONS 8 Leonard,K.,2018.WhoaretheExternalStakeholdersofaCompany?.[Online] Available at:https://smallbusiness.chron.com/external-stakeholders-company-64041.html McPheat,S.,2019.Whatispeoplemanagement?.[Online] Available at:https://www.fibre2fashion.com/industry-article/2235/what-is-people-management Morgan, M., 2011. Personal branding: Create your value proposition.Journal of Strategic Finance,93(2), pp. 12-13. Nagurney,A.,2012.Sustainablefashionsupplychainmanagementunderoligopolistic competition and brand differentiation.International Journal of Production Economics,135(2), pp. 532-540. Payne, F., 2011. A stakeholder perspective of the value proposition concept.European Journal of Marketing,1(2), pp. 223-240. Shafritz, J., 2015.Classics of organization theory.1 ed. Hong Kong: Cengage Learning. Suttle, R., 2019.The Macroenvironmental Factors Affecting the Clothing Industry.[Online] Availableat:https://smallbusiness.chron.com/macroenvironmental-factors-affecting-clothing- industry-37254.html Textiles,S.,2019.OrganicCottonRib.[Online] Available at:https://spiritexorganicfabric.com/knits/rib/ Woodruff,J.,2019.MarketingPlanforaClothingBoutique.[Online] Available at:https://smallbusiness.chron.com/marketing-plan-clothing-boutique-11986.html