This study explores the value creation process of Knitwear, focusing on key aspects of value proposition and the contribution of internal and external stakeholders. It also discusses theoretical aspects of management and their implications for improving business practices.
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Running head: UNDERSTANDING CONTEMPORARY ORGANIZATIONS Understanding Contemporary organizations Name of the student Name of the university Author note
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1UNDERSTANDING CONTEMPORARY ORGANIZATIONS Table of contents Introduction......................................................................................................................................3 Discussion........................................................................................................................................3 Organizational value creating process.............................................................................................3 Key aspects and their interaction for creating value proposition....................................................4 Contribution of internal and external stakeholders on value proposition........................................7 Theoretical aspects of management.................................................................................................8 Conclusion.......................................................................................................................................9 Reference list and bibliography.....................................................................................................10
2UNDERSTANDING CONTEMPORARY ORGANIZATIONS Introduction In the globalized business environment, sustainability has become one of the important concerns for the companies (Payne, Frow and Eggert 2017). In order to understand the needs as well as improving the customer satisfaction, value proposition brings the significant impact on business growth. The purpose of this study is to shed light on the value creation process of Knitwear, which is an Australia based fine woolen wear selling company. Highlighting the key aspects of value proposition process the involvement of internal and external stakeholders in terms of involving the value proposition process have been highlighted. In the end of this study, different theoretical aspects related to the management practices have been highlighted which can bring significant impact in terms of improving the business practices in the particular organization. Discussion Organizational value creating process Value creation is being considered as the primary aim of every organization. By creating the values to for the customers the organizations get the chance for selling its products and services in right way (Manninen et al. 2018). It is also true that based on the value creating process,future availability of investment capital can be ensured. Examining the situation of Knitwear, it has been identified that the company aims to satisfy both the logical and emotional appeal of the customers. Knitwear was established in the year 1962 in South Australia. Within few years of establishment, the family owned business has gained large customer segment with business expansion inUK, Europe and North American markets. Analyzing the value creation process in the company, it has been identified that introducing the environmental sustainability
3UNDERSTANDING CONTEMPORARY ORGANIZATIONS initiatives by reducing the carbon emission and chemical uses in its manufacturing process, it aims to reduce the impact of historical damages. The garments which are being produced by the company ensures the right quality so that satisfying the needs of the customers, loyalty can be maintained. It has been identified that the primary aim of value creation process of the company to ensure the community improvement by introducing different environmental sustainability initiatives. Analyzing the operational process of the company, it has been identified that proper utilization of resources can be considered as one of the important characteristics of the company that has contributed in the value creation process. In order to reach to its potential customers both the online and offline business initiatives have brought the drastic impact on its sales rate. Including diversified ranges of products and developing the distribution channel through independent retail stores have brought significant impact in terms of ensuring its effective team work. Analyzingthe fundamentalprinciplesof thecompany,it hasbeenidentifiedthat Knitwear creates its value by involving the regenerative farmers who maintain the sustainable practices by contributing in the animal welfare. Producing the standard quality of wools and without compromising with the economical benefits, the company aims to set the great example for the community. Therefore, analyzing the current value creation process of Knitwear, it can be said that ensuring the societal as well as economic benefits, the company has ensured the customer satisfaction. By continuing this, it can also be said that by delivering long lasting standard quality of products without harming the animals, the company has successfully developed its image in the market.
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4UNDERSTANDING CONTEMPORARY ORGANIZATIONS Key aspects and their interaction for creating value proposition Value proposition is being considered as the statement that brings the significant impact in the workplace by solving the challenges faced by the customers (Hardyman, Daunt and Kitchener 2015). Every aspects of value proposition brings the significant impact in terms of developing positive interaction with the customers by introducing effective service and products in the market. Therefore, it can be said that in order to satisfy the perspectives of the customers, the value proposition is being introduced. it is true that in order to create value proposition in an organization structure of the company, people management system, marketing and financial management bring the influential impact in case of delivering satisfactory impact on the business. Organizational structure In the competitive business environment, organizational structure can be considered as the important key factor that influences the strategic direction in an organization (Heikka and Nätti 2018). In order to develop a unique value proposition designing process of the organization is important as it helps to drive the organizational culture. Analyzing the organizational structure of Knitwear, it has been identified that it is a manufacturing organization which has a standard hierarchy. In order to develop sustainable relationship with the stakeholders, the organizational structure plays an important role for shaping the organizational attributes. In order to determine the sustainable growth by focusing on core value based branding process, the structure of the company can help to develop corporate communication as well as reputation of the management. People management system
5UNDERSTANDING CONTEMPORARY ORGANIZATIONS People management system in the organization brings the vital contribution in terms of ensuring the engagement of individuals in the growth process in the company (Agrawal and Rahman 2015). Analyzing the situation in Knitwear, it has been identified that in order to ensure the standard quality of products, based on the capabilities as well as skills of the staffs they are being appointed in the production process. In order to develop strong interaction with the staff, standard reward and recognition structure have been introduced by the company, which has brought significant impact in terms of reducing the high customer turnover rate. Marketing Marketing is the only process in which the interaction with the customers can be done directly. Analyzing the marketing practices of Knitwear, it has been identified that following the virtual reality, online business practices have been adopted by the company. With the creative website designing process, the company has focused on introducing its diversified ranges of products to the customers. In order to bring improvements in its services, the company has also improvised its interactive nature through the official website. In order to introduce its unique Avatar, size, shapes and images of its products have been displayed through its website for providing the physical pleasure to the customers. Financial management In order to successfully maintain all the operational processes in the workplace, financial structure of the company is very important (Chandler and Lusch 2015). With the help of proper financial support, customer interaction regarding strategies can be properly implemented in the workplace. Analyzing the financial status of the company it has been identified that introducing standard quality of diversified products in the market, the company has developed its large
6UNDERSTANDING CONTEMPORARY ORGANIZATIONS supply chain. Not only in the Australian market, but also it has developed its independent retail stores in Europe, UK and North American market. Improving the interaction process, the company has developed corporate support office, which manages accounting and information technology related operations. Contribution of internal and external stakeholders on value proposition Stakeholders play a significant role in the strategic planning process. In case of increasing the investment as well as sales rate of the company both the internal and external stakeholders are important (Aitken and Paton 2016). Analyzing the internal and external stakeholders of Knitwear, it can be said that suppliers, customers and retailers are the external stakeholders who have important contribution in the sales rate of the company. On the other hand, employees and directors are the internal stakeholders of the company. In order to enhance the opportunity as well as creating value in the company, the contribution of both the internal and external stakeholders are important. Internal stakeholders Employees:Employees can be considered as the backbone of the company. Introducing the highly skilled employees with standard quality of products, the company successfully maintains its commitment for providing the good quality products in the market. Directors:Directors focuses on identifying the benefits from the products which are being offered by the company and describe those benefits to the managers. Managers:Mangers also play an important role for maintaining the entire business operation in the company (Barrett, Oborn and Orlikowski 2016). It is true that Knitwear does not have large marketing team, in this situation the managers play an important role for managing human
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7UNDERSTANDING CONTEMPORARY ORGANIZATIONS resource, accounting, marketing and information technology practices, which indirectly impacts on creating the values of the company in the global market. External stakeholders Customers:In terms of increasing the value of the company in the market customers are being considered as the important contributors. In the customer centric business practices, customers are the second voice of the company. In terms of introducing new products or services in the market, highest priorities are bring given to their benefits. Suppliers:In terms of maintaining the distribution channel through independent retail stores, suppliers are important (da Costa Fernandes et al. 2019). The row materials for the products are being collected from the regenerative farmers, who produces the products by reducing the chemical input and carbon emission. Therefore, in case of creating the environmental value in the market, the suppliers are very important for Knitwear. Retailers:Retailers also have positive contribution in the value proposition of the company. In case of Knitwear, with the effective contribution of independent retailers, the company has gained the chance to expand its business in the global market. Theoretical aspects of management Organizational theory can be defined as the social unit that can help to manage the needs of individuals and help them to pursue the collective goals. The organizational and management theoriesarebeingdevelopedbyhighlightingthedivisionoflabor,contingencytheory, bureaucratic theory and rational system perspective (Shafritz, Ott and Jang 2015). On the other hand, the modern management theories mainly focuses on maximizing the business production with the effective uses of human resources. Therefore, it can be said that theoretical aspects of
8UNDERSTANDING CONTEMPORARY ORGANIZATIONS management theory mainly highlight the efficiency and potentiality of the workers that can bring significant impact on business growth. Analyzing the situation in Knitwear, it can be said that in order to improve the engagement of individuals as well as the structure of the company, theoretical implications ofrational organization systemcan bring the evolutionary progress in the workplace. By specializing the labor roles in the company as their association in terms of increasing the business output needs to be appreciated properly. By continuing this, it can also be said that in the modernized business practices, defining the responsibility can bring more professionalism in the business operations (Shafritz, Ott and Jang 2015). By continuing this, it has been identified that Knitwear needs to focus on expanding its administration process. In the corporatesupportofficeofKnitwear,accounting,informationtechnologyoperationand marketingoperationsarebeinghandled.Inthissituation,improvingtheadministrative management can bring significant impact on its managerial processes. In theadministrative management theorya process is being indicates that helps to manage the information thorough the proper involvement of people. Improving the distribution as well as storage process on the company, the administrative management helps to deal with the needs of the customers (Thompson 2017). By supporting this, it can be said that in terms of improving the value proposition in the particular organization, the administrative management theoretical implication is required in terms of introducing the work division in proper manner. On the other hand, in order to introduce the effective performance as well as increasing market revenue, this theoretical implication in the company can help to manage the situation. Conclusion In this study, it can be conclude that in order to satisfy the needs of the customers and developing strong reputation in the market, creating value proposition is very important.
9UNDERSTANDING CONTEMPORARY ORGANIZATIONS AnalyzingthevaluepropositionofKnitwear,ithasbeenidentifiedthatensuringthe environmental sustainability the company aims to add values in its business operations. In order to bring the betterment in its business operations, effective implications of administrative management and rational organization system, the company can be able to create sustainable position in the market. Reference list and bibliography Agrawal, A.K. and Rahman, Z., 2015. Roles and resource contributions of customers in value co-creation.International Strategic Management Review,3(1-2), pp.144-160. Aitken, A. and Paton, R.A., 2016. Professional buyers and the value proposition.European Management Journal,34(3), pp.223-231. Barrett, M., Oborn, E. and Orlikowski, W., 2016. Creating value in online communities: The sociomaterialconfiguringofstrategy,platform,andstakeholderengagement.Information Systems Research,27(4), pp.704-723. Chandler, J.D. and Lusch, R.F., 2015. Service systems: a broadened framework and research agendaonvaluepropositions,engagement,andserviceexperience.JournalofService Research,18(1), pp.6-22. da Costa Fernandes, S., Martins, L.D., Campese, C. and Rozenfeld, H., 2019, July. Representing theValuePropositionofProduct-ServiceSystems(PSS)inaValue-BasedPerspective. InProceedings of the Design Society: International Conference on Engineering Design(Vol. 1, No. 1, pp. 3091-3100). Cambridge University Press.
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10UNDERSTANDING CONTEMPORARY ORGANIZATIONS Hardyman, W., Daunt, K.L. and Kitchener, M., 2015. Value co-creationthrough patient engagement in health care: a micro-level approach and research agenda.Public Management Review,17(1), pp.90-107.\ Heikka, E.L. and Nätti, S., 2018. Evolving value propositions in knowledge-intensive business services.Journal of Business & Industrial Marketing,33(8), pp.1153-1164. Manninen, K., Koskela, S., Antikainen, R., Bocken, N., Dahlbo, H. and Aminoff, A., 2018. Do circular economy business models capture intended environmental value propositions?.Journal of Cleaner Production,171, pp.413-422. Payne,A.,Frow,P.andEggert,A.,2017.Thecustomervalueproposition:evolution, development, and application in marketing.Journal of the Academy of Marketing Science,45(4), pp.467-489. Shafritz, J.M., Ott, J.S. and Jang, Y.S., 2015.Classics of organization theory. Cengage Learning. Thompson, J.D., 2017.Organizations in action: Social science bases of administrative theory. Routledge.