Understanding Customers and Consumer Behavior in the Tourism Industry

Understanding
Consumer

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Customer refers to a person who can purchase specific products and services from the
store and pay accordingly to satisfy their desires. Sometimes this individual is customer as well
as consumer and sometimes not. Consumer determine someone who can buy particular item and
also consume it that means it can use this product by its own can't resell such item. In simple
term, it is known as end user of items (Mishra Singh and Koles, 2021). Consumption simply
means spending on utility and utilise specific goods and services for household purpose. This
essay is based on Hays Travel, it is a independent travel company that operate tour and provide
holiday package to its clients. Its headquarters is in Sunderland, England. This report will cover
micro and macro view of consumption, theories related decision making and defines various
technologies related to big data of macro consumption.
MAIN BODY
It refers to a tendency of person who can use small resources and incentives as per their
demand. Tiny view is going to be be concerned about small details about specific product that
gives a high satisfaction level (Vanhala and et.al., 2020). This can relate directly to the decision
of person who can allocate production consumption and exchange. This micro segment helps
marketer to know better understanding about understanding of their customer just because it
empowers technology. In context of Hays Travel, customers are highly demanded as it is a
leading company. According to this small area clients are increasing through trust, relationship
and honesty that makes its holiday wonderful. This micro perspective reflect social structure and
life that are found in individual at the time of interaction. Basically tourist are consume that helps
to satisfy his/ her individual desire and make them satisfied by wide variety of items. These
factor creates a long lasting impact on business economy. It comprises consumer behaviour,
supplier, reseller etc. As nature of customer is essential part in this factor because these are one
who can improve company growth through purchasing their item. This micro consumption view
is based on strategy related to item as it is a key part for survive in market place. If any kind of
reason, company are not able to make effective strategies related then it can reflect entire
respected company. Basically, it can be used just for the sake of increasing number of customer
that aids to understand environment. Competitive price, less quality of product and other
advantages that usually offer by business.