Understanding Customers: Contemporary Perspectives, Decision Making, Perceptual Process, and Future Trends

This essay covers contemporary perspectives on consumption, individual decision making and involvement, consumers in society, importance of perceptual process in understanding individual consumers, and future trends in consumer behaviour.

Understanding
Customers

Table of Contents
INTRDUCTION..............................................................................................................................3
TASK...............................................................................................................................................3
Contemporary perspectives on consumption...............................................................................3
Individual decision making and involvement..............................................................................4
Consumers in society and Importance of perceptual process in understanding individual
consumers....................................................................................................................................4
Where it is heading – future trends in consumer behaviour........................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRDUCTION
Understanding customer is defined as a procedure and activities of a business. With the
help of various activities organization are able to take care of a consumers and also able to
develop strong communication with users. In this way the goodwill and profit of organization are
easily increased at maximum level within low time (Babri, M., Corvellec, H. and Stål, 2022).
This essay will cover key focus on various approaches which is essential for understanding the
demand and needs of various consumers to lead the market place. It also covers the brief
explanation on identifying the needs of the consumers and contemporary perspectives on
consumption. It also includes decision making and involvement by individual customer,
importance of perceptual process in understanding needs of consumers. In last it covers the
major focus of a business on customer behaviour which is based on future trends.
TASK
Contemporary perspectives on consumption
Consumer behaviour is one of the main perspective of a user which represents after sales
and buying behaviour of a consumer. In the time of high competition between various
companies, it is important for focusing on developing better understanding of customer
behaviour. Due to having better understanding of consumer behaviour organization are able to
facilitate best quality product and services to users in time. For enhancing the effectiveness and
productivity of a business it is mandatory for firm that they focus on customer care effectively.
The consumption is defined as a social complex phenomenon where various types of people are
consumed services and products for different reasons (Hellemans, Porter and Diriker, 2022). In
aspect of contemporary business world, it is important key of a business for developing a main
emphasis on evaluating a current market situation. In this way firm are able to deliver key
business practices for identifying customer needs. It is also one of the important role of business
for enhancing customer value at higher rate. Consumption is basically an important approach
which facilitates vital forum to all subject-object interaction. The approaches of consumption
facilitate data and also provides people opportunity to refine themselves through interaction with
different world objects. All the main companies in national and international market place for
focusing on understanding consumption based approach to enhance effectiveness in business

activities. The framework of planning and strategy also supports the organization for enhancing
their competitive advantage and strength effectively.
Individual decision making and involvement
Decision making is basically a type of approach which is utilized by a consumer for
buying a valuable and right product. The decision making procedure of consumers is very
essential part for business to develop a key focus on demand and supply of a services and
products. At market place the domestic and international companies are mainly focused on
involvement of consumers for increasing their revenue and profit at large scale (George, Joy and
Sajid, 2022). The decision making of individual users also effects on the activities of a business
in both negative and positive manner, according to the situation. There are various organization
at the market place which facilitates products after the sales service for attract the customer’s in
large number. Participation of consumers are increased by business or by effectiveness after sales
service. Customer relationship management is also an important technique for business for
keeping positive relationship with customers in long term. It is a main strategy of a business
entity to increase customer involvement by facilitating best quality service and product in long
run. In aspect of corporate world various business companies are focused on developing a main
approach which is beneficial for enhancing their abilities regarding customer service. All types
of business firms in the market place focused on achieving key business targets successfully with
the support and help of decision making procedure. Decision making also supports for making
judgement by consumers which leads to develop key approach in the market place. This is the
moral and ethical responsibility of an organization to develop a strategy which is beneficial for
enhancing participation of customers.
Consumers in society and Importance of perceptual process in understanding individual
consumers
Consumers in society is defined as a society who consumed the products and services which is
provided by various companies (John-Mathews, 2022). It is beneficial for business to evaluate
the overall attitude of customers effectively to develop further operations. Various organizations
are focusing on development of a main consumer service based approach for serving the best
quality service to society. There are different types of society of organizations in the market
place which is focusing on understanding the key social factors which is directly associated with
desires and wants of the customers. A business is one of the activity which is highly focused on

the development of long, medium and short term goals for accomplishing the business targets in
time. Social group and their features are very important for organization to deliver a key market
place based practices. All large organizations in the international market perform their business
activities effectively according to their demand and needs of society to enhance their profit
margin. The various social needs of the customers must be analysed with the help of effective
business strategies and then fulfil them with the support of effective strategic framework and
planning. It is also one of the important role of consumers for conveying their basic requirements
to a business so that business can be satisfying them. The society is a highly essential part for
business which states that process and regulations which is required to followed by a business
entity to achieve a competitive edge.
Where it is heading – future trends in consumer behaviour
It is important for a business to evaluate in future trends to evaluate in customer attitude and
behaviour for the development of best marketplace approach (Gökalp, Gökalp and Çoban, 2022).
In orders to seek attention of various consumers at market place it is a key element business
entity in aspect of focus on next coming future trends. Due to the advanced development of
technology and information today consumers are getting more aware about new product and
services which is provided by the company. Information and technology tools such as social
media and internet are creating main effect on customers. Perception and mind-set of consumers
are changing due to recent trends in customer attitude and behaviour. For run the business
successfully it is mandatory for all organizations that they must focus on key areas in aspect of
developing strong strategies. According to future trends, customers are getting community driven
or influenced by a community (Kim and Kang, 2022). Customers are also going ECO friendly in
recent times and demanding for sustainable products. Due to this it is important for a business
entity to develop sustainable strategy which is helpful in increasing precise approach towards
environment. All major and large organizations in the marketplace are focusing on development
of key standards and norms which are beneficial for increasing business strength. Also the
customers are getting aware towards the mental health. It is one of the major responsibility of a
company to focus on increasing mental health of the customers in order to develop a focused
approach. The product or new product development should be there with key focus on health of
customers. Future trends of customer’s attitude are highly essential for to be taken into
consideration by various organizations to develop an effective approach.

CONCLUSION
From the analysis of above information, it is concluded that focusing on understanding or
evaluating consumer behaviour and attitude support a business to achieve a competitive
advantage in market. This project concludes that it is a key activity of management of a business
which is focusing on analysing and identifying a customer needs in order to lead the
marketplace. This report concludes key responsibility and role of a business entity to take into
consideration perception and mind-set of customers to fulfil their desires and needs. This report
also concludes the importance of consumer based theories and models which are important in
development of customer centric approach.

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