Understanding Customers: Contemporary Perspectives, Decision Making, Perceptual Process, and Future Trends

Understanding
Customers

Table of Contents
INTRDUCTION..............................................................................................................................3
TASK...............................................................................................................................................3
Contemporary perspectives on consumption...............................................................................3
Individual decision making and involvement..............................................................................4
Consumers in society and Importance of perceptual process in understanding individual
consumers....................................................................................................................................4
Where it is heading – future trends in consumer behaviour........................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRDUCTION
Understanding customer is defined as a procedure and activities of a business. With the
help of various activities organization are able to take care of a consumers and also able to
develop strong communication with users. In this way the goodwill and profit of organization are
easily increased at maximum level within low time (Babri, M., Corvellec, H. and Stål, 2022).
This essay will cover key focus on various approaches which is essential for understanding the
demand and needs of various consumers to lead the market place. It also covers the brief
explanation on identifying the needs of the consumers and contemporary perspectives on
consumption. It also includes decision making and involvement by individual customer,
importance of perceptual process in understanding needs of consumers. In last it covers the
major focus of a business on customer behaviour which is based on future trends.
TASK
Contemporary perspectives on consumption
Consumer behaviour is one of the main perspective of a user which represents after sales
and buying behaviour of a consumer. In the time of high competition between various
companies, it is important for focusing on developing better understanding of customer
behaviour. Due to having better understanding of consumer behaviour organization are able to
facilitate best quality product and services to users in time. For enhancing the effectiveness and
productivity of a business it is mandatory for firm that they focus on customer care effectively.
The consumption is defined as a social complex phenomenon where various types of people are
consumed services and products for different reasons (Hellemans, Porter and Diriker, 2022). In
aspect of contemporary business world, it is important key of a business for developing a main
emphasis on evaluating a current market situation. In this way firm are able to deliver key
business practices for identifying customer needs. It is also one of the important role of business
for enhancing customer value at higher rate. Consumption is basically an important approach
which facilitates vital forum to all subject-object interaction. The approaches of consumption
facilitate data and also provides people opportunity to refine themselves through interaction with
different world objects. All the main companies in national and international market place for
focusing on understanding consumption based approach to enhance effectiveness in business