Understanding Customers: Digital Marketing Theories and Platforms

Understanding
Customers

INTRODUCTION
The digital marketing is considered
as the online marketing tool which
supports the company to know about
customer needs and wants in the
most effective manner. This
innovative technology allows
marketing department of firm to
target and retain new customers by
offering full information about
companies product and services.
•
Figure 1:- Digital marketin, 2022
What Is Digital Marketing, 2022 { Online}
Available Through
https://neilpatel.com/what-is-digital-marketing
>

Digital Marketing theories for understanding the
future trends in consumer behaviour
In order to analyse the positive and negative
aspects of future changes in customer attitudes,
the push pull theory is taken into considerations.
This marketing theory will allow the Hilton
company in increasing the conversion of making
customers. The below digital marketing strategies
can allow the tourism industry in evaluating
positive and negative aspects of future customer
behaviour are:
 Email marketing theory:
 Market Segmentation theory:
 Relationship marketing theory:
Figure 2:Digital marketing,2021
The ultimate guide to digital
marketing,2021{Online} Available
through
https://www.searchenginejournal.com
/ultimate-digital-marketing-guide/
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