Understanding Customers: Future Trends in Digital Marketing for Hospitality Industry

MGBBT0UCT
Understanding Customers

Table of Contents
Introduction:.....................................................................................................................................3
Main body........................................................................................................................................3
Explaining about digital marketing of knowing future trends in consumer behaviour:..............3
Usage of digital marketing platforms in evaluating customer behaviour:...................................4
Describing future innovational trends in the digital marketing context:.....................................4
Team task slide:...........................................................................................................................4

Introduction:
The digital marketing is termed as online marketing tool which allows the business in
attracting attention of large number of customers. The usage of digital platforms like social
media platforms allow the firm to understand customer demands in the most effective manner.
The practise of digital marketing tools in the hospitality sector can allow it to transform the way
customer searches for their trip. In addition to this, the technology can also assist hotel
companies of UK to build trust among customers through sharing trusted views. This report will
involve the digital marketing theories as well as future digital trends in hospitality sector.
Main body
Explaining about digital marketing of knowing future trends in consumer behaviour:
For understanding the changes in customer behaviour, the push pull theory is taken into
focus. This will enhance the customer conversion rate in the effective manner for hospital
companies of UK. The below mentioned are digital marketing strategies:
Email marketing theory:
This type of digital marketing assist the hotel businesses to analyse the future purchasing
patters of customer. This can enable the hotel firms to send important information related to
timely discounts offer. It will also allow the company to gain great insight about customer needs
and wants.
Market segmentation theory:
This digital marketing theory can enable the hotel firms in attaining the needs of
customers by segmenting the market according to the needs and demands of customers. It also
support the hospitality industry to evaluate the future customer demands by analysing the
personal information shared by customers in proper manner.