Understanding Customers and Influencer Marketing

Understanding
customers

Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing refer to the activities performed by the businesses as to introduce their
products or services among the customers. Or in simple terms, it is an action done by the
businesses which consists of selling, advertising and delivering of goods and services to the
customers (Fry, Brennan and Previte, 2020). By performing this, the firm can attract more
customers which lead to achieve growth in the market. But in today's world, most of the
organisations prefer social marketing as because it is one of the most famous technique in the
field of marketing. The social marketing refer to a form of marketing which use social media
platform as a way to introduce the goods and services to the customers. But when the firm
perform this marketing, they have to be make sure that the goods and services which they have
been selling should only focus on the improvement of the welfare of the people as well as the
economic environment.
MAIN BODY
The influencer marketing is one of the type of social marketing which refer to the
company hiring and paying another people who act as an influencer to promote the goods and
services of them. In this marketing, the platform generally use by the influencer is a social media
platform which provides a large number of customers to the organisation. Through this
marketing, the organisation can enjoy an opportunity to reach to the maximum number of
consumers. Because of this, the firm can introduce themselves on the social media and can
inspire their followers as to purchase the goods and services at the reasonable cost. The company
can enjoy a number of benefits when they opt for influencer marketing as they can easily
encourage their brand awareness which proves to be an opportunity for them. The firm can target
more number of audiences which will help them to earn more revenue (Krasniak, Zimmerman
and Ng, 2021). As because of this, the organisation can provide new ideas and thoughts which
lead to creativity in the workplace and prove to be an opportunity to gain more sales in the
market. By using social media platform, the firm can research their products and services among
the youths. The main advantage of influencer marketing is that it is easily reachable to all of the
sizes of the business whether it is a small, medium or large enterprises. If the firm adopt for
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