Understanding Customers and the Impact of Influencers in the 21st Century

MGBBT0UCT –
Understanding
Customers

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Influencer marketing....................................................................................................................1
Conclusion ......................................................................................................................................4
References .......................................................................................................................................5

INTRODUCTION
Influencer is the person who is expert in the particular field and build a reputation for
their knowledge and expert in specific topic. Along with they are posting videos and photos
about the topic on their preferred social media channels and gain large number of followings.
Brand recognized the good influencers those content quality is good and produce the most
audience engagement and setting the relation of communication and trust (Sweeney, Lawlor and
Brady, 2022). Many influencer make money by serving as a brand ambassadors, they promoting
brand through a single sponsored post, along with the influencer post the picture or video and
discuss the product and services which is offering by the company in order to generate the
overall brand conscious. In this essay it discuss the impact of influencer on the consumers in 21st
century, choose any influencer and give introduction (Alampi, 2019).
MAIN BODY
Influencer marketing
Influencer marketing is very popular in online marketing, it is a hybrid of old and new
marketing tools. This types of marketing are use by the influencer to promote the brand for a
large market, it is a type social media marketing which is uses by endorsements. Along with the
big brand company Takei the idea of celebrity promotion to doing a content driven marketing
campaign(Bendoni and Danielian, 2019). But influencer marketing are not only doing by
celebrities, alternatively, it revolve around the influencers many whom would never consider
themselves famous in an offline surroundings. This influencer have power to impact the
purchasing decisions of others, because people believe that, they have authority, knowledge,
position with their followers (Stubb, Nyström, and Colliander, 2019). The size of the following
depend on the size, along with it involves the brand collaboration with the online influencer to
market one of its products and services. For example you tube celebrity Emma Watson so the
leading feminists at the UN and she is role model too, she started the campaign he or she which
encourage the men to support the feminist movement. Selena Gomez, she is the highest paid
influencer on Instagram, she is famous for her signing, acting, singing modelling and she uses
these talent to interact with her audience via on social media. Along with marketing is carefully
consider their approach to influence the marketing, develop the schedule. Today influencers
1