This presentation by Desklib on Understanding Customers covers marketing theories, consumer decision-making process, SWOT analysis, and future trends in the tourism industry. It highlights the impact of social media on marketing and consumer behavior, and the need for digital marketing strategies. The presentation also includes a team task slide and references to relevant research studies.

Discover tourism marketing theories, consumer behavior, SWOT analysis, and digital strategies with Desklib's Understanding Customers presentation.

Understanding Customers: Marketing Theories, Consumer Decision-Making, SWOT Analysis, Future Trends

Understanding Customers: Marketing Theories, Consumer Decision-Making, SWOT Analysis, Future Trends - Desklib

This presentation discusses the significance of digital marketing in the tourism sector and how social media platforms can be used to attract customers. It also provides various options available for marketing such as Instagram, Snapchat, Tik Tok, YouTube, Twitter, etc. The conclusion emphasizes the importance of digital marketing in promoting products and services in a result-oriented form.

Ways to Attract Customers using Digital Marketing in Tourism Sector

This presentation discusses the concept of international marketing and its comparison with home marketing. It highlights the importance of effective communication between organization and user for long time. The references used in this presentation are Bala and Verma (2018), Camilleri (2020), Gundala et al. (2018), and Hasan and Sohail (2021).

Hartpury University and Hartpury College

International Marketing

This presentation discusses the use of digital marketing for understanding customer behavior. It covers digital marketing theories such as email marketing, market segmentation, and relationship marketing. It also explores digital marketing platforms such as social media marketing and content marketing. Additionally, it describes future innovation trends in the field of digital marketing such as artificial intelligence, voice marketing, and virtual reality.

Marketing

Understanding Customers: Digital Marketing Theories and Platforms

This presentation discusses the emerging trends in the tourism industry, with a focus on the impact of social media marketing. It also covers marketing theories such as Porter's Five Forces and the marketing mix of Hays Travel. The presentation concludes with a discussion on future trends likely to be adopted by the company, including chatbots and personalization. References are provided for further reading.

Artificial Intelligence

Understanding Customers and Future Trends in Tourism Industry - Hays Travel

This presentation discusses the importance of social media in attracting potential customers in the hospitality industry. It also covers marketing theories such as the 4P's theory and future trends like sustainability, automation, healthy lifestyle, and being highly active on social media. The presentation includes references from various sources and a team task slide. The subject and college/university are not mentioned.

Understanding Customers in Hospitality Industry: Future Trends and Marketing Theories - Desklib

This presentation discusses the rise of social media platforms in the tourism industry and marketing theories that demonstrate future trends in consumer behavior. It also covers the new trends in digital marketing that businesses are likely to adopt. The presentation includes a team task slide and a reference slide with sources cited.

Understanding Customers: Marketing Theories, Consumer Decision-Making, SWOT Analysis, Future Trends - Desklib

End of preview

Ways to Attract Customers using Digital Marketing in Tourism Sector

International Marketing

Understanding Customers: Digital Marketing Theories and Platforms

Understanding Customers and Future Trends in Tourism Industry - Hays Travel

Understanding Customers in Hospitality Industry: Future Trends and Marketing Theories - Desklib

Understanding Customers - Marketing Theories and Future Trends

Understanding Customers: Marketing Theories, Consumer Decision-Making, SWOT Analysis, Future Trends - Desklib

End of preview

Ways to Attract Customers using Digital Marketing in Tourism Sectorlg...

International Marketinglg...

Understanding Customers: Digital Marketing Theories and Platformslg...

Understanding Customers and Future Trends in Tourism Industry - Hays Travellg...

Understanding Customers in Hospitality Industry: Future Trends and Marketing Theories - Deskliblg...

Understanding Customers - Marketing Theories and Future Trendslg...

Ways to Attract Customers using Digital Marketing in Tourism Sector

International Marketing

Understanding Customers: Digital Marketing Theories and Platforms

Understanding Customers and Future Trends in Tourism Industry - Hays Travel

Understanding Customers in Hospitality Industry: Future Trends and Marketing Theories - Desklib

Understanding Customers - Marketing Theories and Future Trends