Understanding Customers: Marketing Theories and Future Trends

UNDERSTANDING
CUSTOMERS

TABLE OF CONTENT
• Introduction
• Marketing theories that focus on the use of Digital Marketing
• Future trends that impact on the business
• Conclusion
• References

INTRODUCTION
• Understanding customer is the important for the company
to have long term sustainability. Social media Marketing is
the term which is being used in all firms in current era as it
promotes the business across nations and home country. This
platform provides ease to the company as they can connect
various customers easily through social media pages. This
presentation will consider the company McDonald which is
USA based company.