Micro and Macro Aspects of Understanding Customers

Understanding
Customers

Table of Contents
INTRODUCTION ..........................................................................................................................2
TASK ..............................................................................................................................................3
Explain micro and macro aspects of understanding the customer using the theories and
examples .....................................................................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Customer understanding is all about leaning everything which the business organisation
need to know about its customers. A great customer care concerns in getting to know the
customers so well that the business enterprises can anticipate their needs and demand their
expectations. It is very important for the organisation to understand its customers perception in
order to be in market and grab a wide range of consumers. This totally depends on the products
offered by the organisation. Understanding customer is the key factor for the enterprises. The
business enterprises need to maintain a good relationship with its customers so that they are
attracted towards the products and the behaviour of the employees with them. The customer
should feel that they are been attended with grace and respect. It was said by the famous
entrepreneurs that the customer should be treated as the king for the organisation. The company's
use various technologies to identify the behaviour and purchasing decisions such as artificial
intelligence, big data etc. (Ahn, Back and Choe, 2019). This report will include the micro and
macro aspects of understanding customers and a theory which can be used by the organisation to
understand its customers.
TASK
Explain micro and macro aspects of understanding the customer using the theories and
examples
The micro aspects basically means that the environment that has a direct impact on the
business organisation where the macro factors affects in general and the the whole economy or
on a specific industry. Macro simply means big picture of understanding the external factors and
analysing the business performance by considering various issues such as sales, growth,
customers, strategies etc. it also focuses on identifying the position of the business organisation
in relative to its competitors. There are various micro and macro factors in understanding
customers which can influence the business organisation(Kim, and et.al., 2017).
The competitive environment consists of certain basic things which every business organisation
has to take care. Business enterprises whether large or small it may be, enjoys monopoly. In the
original business world a organisation encounters various other competition in the market. The