Understanding Customers: Micro and Macro Aspects of Consumer Behaviour

Understanding
Customers

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Micro Aspects of consumer behaviour - ....................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Customers are the main component for the business or company. The person who buys the
services and goods of the industry in return of money. The company uses a various approaches in
the company to identify the needs of the consumers so that they can satisfy their needs and make
them a loyal user of the particular brand. Who has the power of buying the goods considered as
the consumers. All the organisation compete with each other in the market place in order to
attract the consumers by using varied techniques like advertising and reduction in cost
etc(.Maison, 2019). Essay will cover the Customer segment and micro aspect of customer
behaviour and macro aspect of customer behaviour.
MAIN BODY
For business consumer is always right because if user is happy with the services of the
brand. Most of the firm discovers a way to communicate with them in order to maintain a
customer relationship so that can be fruitful for the business. There are various types of
customer and they have varied mindset that influence their taste and preference of buying goods.
These structure are divided into segments like age , group, demographic, geographic location and
many more. Consumers behaviours can be stated as the attitude of the buyers and their taste and
preferences of buying the services. Every consumer have different likes and dislikes while
making buying decisions. This separation assist in creating a good relation with the consumers.
These consumers have the two types aspects which are describe below.
Micro Aspects of consumer behaviour -
The micro surroundings is the immediate atmosphere that effects the organisation. The
micro aspect involve consideration related to the suppliers, consumers and local stakeholders,
including governing bodies or agencies. It is very essential for the owner to understand the
attitude of the buyers. This is a act as a key for the businessmen which assist in determining
and getting things understand the attitude (Kalenzi, 2019) of the buying the goods by the
users. With the assistance of the operational team the form is capable to produce the goods and
services according to the requirements of the consumers. Getting the consumers is not only
understanding the purchasing method of the user but it also a capturing a customer base or
retention of consumer base. Company must promote their goods and services in the manner that
attract the customers as well as convert the expected consumer into the real users. It is very
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