Understanding Customers: Micro and Macro Aspects and Theories

MGBBT0UCT
Understanding
Customers

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain micro and macro aspects of understanding the customer using the theories and
examples .....................................................................................................................................1
CONCLUSION................................................................................................................................4
References:.......................................................................................................................................5

INTRODUCTION
Customers are always consider as the King of business. Hence, it is found necessary for
the business organisation to understand them and it has been done through a well defined
process. Understanding the customers means to evaluate the needs and demands of customers. In
order to continuous performing the business operations in the market and catching a broad reach
of customers, it is necessary for the organisations to develop the products and services as per the
perception of customers. It is also necessary for the business firm to make and develop healthy
and positive relationship with their customers so that they can attract the customers to buy the
products and services. Customer relationship is also beneficial for making positive reputation of
business in the society along with bringing the feeling of loyalty in the customers. It has been
found that customers always have a desire that they should be attended with respect and grace.
So the business organisations are require to work for completing the desires of customers. By
fulfilling the expectations and desires of customers, the organisation can increase its profitability.
It has been found that the management of businesses introduce several of technologies for the
purpose of buying habit of customers which include Artificial intelligence, Big data and many
others. This essay deals with the conception of micro along with macro aspects of understanding
the customers and the theories which are being used by the organisations for understanding its
customers.
MAIN BODY
Explain micro and macro aspects of understanding the customer using the theories and examples
Micro aspect of environment directly effect the business operations of a business
organisation. On the other hand, the macro environmental aspect effects generally the entire
economy or any specific industry. Macro aspects include the large image which help in
determining the external factors and knowing about the performance of business organisation by
examining the various issues which include growth, strategies, customers, sales and many others.
It also help in knowing about the accurate and correct position of business in the competitive
market. When an organisation want to understand their customers, they are required to analyse
the micro and macro factors because they directly affect the business operations (Sarkar and et.
al., 2020).
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