Understanding customers

Understanding customers

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Micro and macro aspects of understanding the customers by using theories and examples.......1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The process of understanding the customers is a method for providing the services to
customers effectively. This concept is a central key for any business enterprise that assists it in
asking the customer-base some addition questions related to products and related services of the
organisation. For better understanding the customers, the business also asks questions regarding
what other goods as well as services would they prefer or are having interest (Dolgun and
Köksal, 2018). In the study of consumer behaviour, an individual and the company with its
processes are studied along with the making selection and using the products and services of the
business concern. Understanding consumer buying behaviour is essential for an organisation as it
facilitates the company in making understanding of the impact of consumer's buying decisions.
Within this present essay, both micro as well as macro aspects of the consumer behaviour will be
explained and along with it, theories to these aspects are also going to be discussed (Sudhakar
and Gunasekar, 2020). Furthermore, an illustration will be taken into consideration within the
essay to better understand the aspect of consumer behaviour.
MAIN BODY
Micro and macro aspects of understanding the customers by using theories and examples
For better understanding the concept of consumer behaviour, there are two aspects that
directly impacts the business. These two aspects are micro aspects and macro aspects that helps
in understanding the buying behaviour of the customers (Sujah and Rathnayake, 2019). Within
micro aspects, there are various factors that affects consumer behaviour and directly impacts the
functioning of an organisation. Macro aspects involve the factors that impacts business
organisation in general and either specific industry or economy as a whole. These factors are
commonly refer to external factors which influence the functioning of business and involve
aspects associated with sales, customers, strategies, growth, etc. The factors within the major
aspects are having more concentration on recognising business position in comparison to its
competitors within market-place (Fuentes and et.al, 2020). There are different kinds of macro as
well as micro factors that provides assistance in better understanding the consumer buying
behaviour which affects business performance. The competitive business environment includes
some particular aspects that are to be taken into consideration by an organisation. There are
several rivalries of a business concern within the existing market and the competition in between
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