Understanding Customers and the Role of Social Media Influencers in the Tourism Industry

Understanding
customers

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
References:.......................................................................................................................................4

INTRODUCTION
The influence marketing is also known as social media marketing where companies and
large brands influence organisation for promoting their products and services which is ask by
social media influencer that has large number of followers. The most of customers in the present
21st century are getting influenced by social media which helps the business organisation in
enhancing sales and profitability as to attract more customers (Jain, Kaul, and Sanyal, 2021). In
framework of tourism and travel industry, hotels and restaurants require food blogger or
travellers which have large number of followers in huge number as to promote their hotels &
restaurants. For doing this they get payments along with free membership of few hotels in
accordance to deal of influencer & hotels. The essay will cover introduction on area of influencer
marketing, different influencers and their analysis on product selection and brands along with
future of influencers.
MAIN BODY
The tourism sector involves the business which have accommodation services, food
services, travel agencies and few others. In the tourism sector the main customer which are
consider those clients that loves to travel at different locations for the business purposes or
leisure. The most effective tool recognised is social media marketing for attracting customer’s
attention towards the specific destination or hotel. The organisation discovers travelling bloggers
in context to tourism sector who can blog for their destination so that to huge number of
followers it can be recommended to take visit of destination or specific hotel for having effective
customer satisfaction. This kind of marketing helps basically in attracting young customers
regarding restaurants and hotels. In this social media influencer gets the invitation from
organisation of tourism industry and visited by them for blogging at particular destination.
Pictures, video are share by them along with their good experience is highlighted regarding the
particular destination which they recommend their followers to visit destination (Meena, and
Vishal Reddy, 2020). The social media influencer sometimes asks their followers to visit on site
to meet with them for having better experience. It also helps in engaging lot of customers to visit
site and use of their products & services. Therefore, in such way company’s productivity and
sales in this sector get enhanced. The hotel and restaurant get advantage of attracting new
customers which leads to increase of their productivity. With this influencer get advantage of
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