This presentation discusses the emerging trends in the tourism industry, with a focus on the impact of social media marketing. It also covers marketing theories such as Porter's Five Forces and the marketing mix of Hays Travel. The presentation concludes with a discussion on future trends likely to be adopted by the company, including chatbots and personalization. References are provided for further reading.

Learn about the rise of social media platforms in tourism industry, marketing theories, marketing mix of Hays Travel, and future trends likely to be adopted by the company.

Understanding Customers and Future Trends in Tourism Industry - Hays Travel

This presentation by Desklib discusses the rise of social media platforms in the tourism industry and how digital marketing can help reach a wider audience. It also covers marketing theories such as price and positive/negative trends in customer behavior. The presentation concludes with future trends that the tourism industry can adopt, such as the use of Artificial Intelligence to improve customer involvement. The presentation includes a reference slide and a team task slide.

Marketing

Understanding Customers in Tourism Industry: Marketing Theories and Future Trends

This presentation discusses the use of digital marketing for understanding customer behavior. It covers digital marketing theories such as email marketing, market segmentation, and relationship marketing. It also explores digital marketing platforms such as social media marketing and content marketing. Additionally, it describes future innovation trends in the field of digital marketing such as artificial intelligence, voice marketing, and virtual reality.

Understanding Customers: Digital Marketing Theories and Platforms

This presentation discusses the rise of social media platforms in the tourism industry and marketing theories that demonstrate future trends in consumer behavior. It also covers the new trends in digital marketing that businesses are likely to adopt. The presentation includes a team task slide and a reference slide with sources cited.

Understanding Customers - Marketing Theories and Future Trends

This research project aims to identify the impact of social media marketing in enhancing brand awareness of UK tourism industry. The study is focused on Hays Travel, a travel agent headquartered in Sunderland, England. The literature review discusses the concept of social media marketing, brand awareness, and advantages of social media marketing. The research methodology includes deductive research approach and data collection through surveys and interviews. The research questions focus on the role of social media marketing in enhancing brand awareness of Hays Travel and the benefits and challenges of social media marketing for improving business performance.

International Hellenic University

Data Science and Big Data

Impact of Social Media Marketing on Brand Awareness of UK Tourism Industry

This presentation discusses the importance of social media in attracting potential customers in the hospitality industry. It also covers marketing theories such as the 4P's theory and future trends like sustainability, automation, healthy lifestyle, and being highly active on social media. The presentation includes references from various sources and a team task slide. The subject and college/university are not mentioned.

Understanding Customers in Hospitality Industry: Future Trends and Marketing Theories - Desklib

This assignment analyzes the marketing strategies employed by EE, a leading UK mobile telecommunications company. It examines EE's target markets, positioning strategy, and internal/external environment analysis. The document also provides recommendations for addressing challenges like declining customer base and low satisfaction, focusing on new service offerings, communication strategies, and pricing adjustments to enhance profitability and attract new users.

Understanding Customers and Future Trends in Tourism Industry - Hays Travel

End of preview

Understanding Customers in Tourism Industry: Marketing Theories and Future Trends

Understanding Customers: Digital Marketing Theories and Platforms

Understanding Customers - Marketing Theories and Future Trends

Impact of Social Media Marketing on Brand Awareness of UK Tourism Industry

Understanding Customers in Hospitality Industry: Future Trends and Marketing Theories - Desklib

EE's Marketing Strategy and Mix

Understanding Customers and Future Trends in Tourism Industry - Hays Travel

End of preview

Understanding Customers in Tourism Industry: Marketing Theories and Future Trendslg...

Understanding Customers: Digital Marketing Theories and Platformslg...

Understanding Customers - Marketing Theories and Future Trendslg...

Impact of Social Media Marketing on Brand Awareness of UK Tourism Industrylg...

Understanding Customers in Hospitality Industry: Future Trends and Marketing Theories - Deskliblg...

EE's Marketing Strategy and Mixlg...

Understanding Customers in Tourism Industry: Marketing Theories and Future Trends

Understanding Customers: Digital Marketing Theories and Platforms

Understanding Customers - Marketing Theories and Future Trends

Impact of Social Media Marketing on Brand Awareness of UK Tourism Industry

Understanding Customers in Hospitality Industry: Future Trends and Marketing Theories - Desklib

EE's Marketing Strategy and Mix