Factors Affecting Business Development Strategies

The assignment provides an analysis of various factors influencing business development strategies in Malaysia. It discusses the importance of understanding market trends, consumer behavior, and economic conditions to inform business decisions. The assignment also highlights the need for businesses to adapt to changing circumstances and prioritize innovation to remain competitive.

Running head: E-MARKETING OF AV DIRECT
E marketing of AV Direct
Name of the student
Name of the university
Author Note

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E MARKETING OF AV DIRECT
Table of Contents
Task 1:.............................................................................................................................................2
Situation analysis:........................................................................................................................2
PEST Analysis:............................................................................................................................4
SWOT analysis:...........................................................................................................................7
Competitive Strategy:..................................................................................................................9
Positioning:..................................................................................................................................9
Unique selling point:..................................................................................................................10
Opportunities:............................................................................................................................11
Summary and findings:..............................................................................................................11
Task 2:...........................................................................................................................................12
Objectives:.................................................................................................................................12
Task 3:...........................................................................................................................................13
Strategy:.....................................................................................................................................13
Summary:...................................................................................................................................16
Task 4:...........................................................................................................................................17
Creative approach discussion:...................................................................................................17
Design Message:........................................................................................................................17
Create media plan:.....................................................................................................................17
Research Media costs:...............................................................................................................18
Budget template:........................................................................................................................18
Presentation ideas:.....................................................................................................................19
References and Bibliography:........................................................................................................20

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Task 1:
Situation analysis:
Company Description:
AV Direct, an Ireland based company, has supplied over 8000 products, which can be
divided into different categories, for instance, catering, chemicals, hospitality, janitorial,
industrial packaging and packaging disposables. Some examples of products that the country
provides under those different categories are cookware, kitchenware, skincare, crockery and
bubble wrap. The company also provides services like cleaning, washroom, sanitary and floor-
care (www.avdirect.ie. 2018). However, recently, the company is conducting a brand analysis on
Utopia and Genware. It also offers discounts on its entire products and services and this discount
varies from customer to customer. Their chief customers are different business entities, who
provide hospitality facilities.
History:
The company, which was initially formed as a Packaging Company in 1995 to perform a
part time business, has expanded gradually. In 1998, the company started its full time business
and with rapid growth, the company has gradually expanded its firm size over the year and in
2012, the company has built its own showroom with some accommodations (Committed to
excellent service 2018). The company supplies its products in each part of Ireland while their
products have been earned huge demand from some counties, like Louth, Cavan, Dublin and
Monaghan.
Industry:
The company operates its business under hospitality industry, where it is known as the
supplier of hospitality, chemicals, packaging disposables and catering products. AV Direct offers
wholesale services to other industries through their business-to-business (B2B) operations.
Hence, their chief customers are schools, hotels, restaurants, hospitals and some public sectors,
which provide amenities in Ireland. As the major concern of this company is to supply Utopia

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and Genware, where these brands supply tableware, glassware, and other materials related to
catering, AV Direct tries to serve those items in different hotels, pubs and restaurants.
Competition:
Ireland has some well-known hotels, restaurants and pubs like The Winding Stair,
O’Neills at Dublin, which in turn have helped the county to boost up various companies that
supply products, related to hospitality. Therefore, the AV Direct has strong competitors like
Nisbets, Hugh Jordan, Easy Equipment and Brennan Catering Supplies and Galgorm Group,
which supply similar products, for instance, different brands of catering equipments like Utopia
and Genware, which have higher demand in market. Thus, to compete in the market, the
company needs to apply some critical success factors to make a proper business plan. The
principle tool of this company is to maintain customer’s satisfaction through serving products
with best qualities along with best services from the company, which needs to be incorporated in
their business plan.
Under the proposed plan, the company needs to build a proper budget statement, which in
turn, can help AV Direct to take further business decision. Lack of proper budget statement can
adversely affect this specified company to adopt any new business strategy. Thus, it is essential
for this business company to maintain proper budget with the help of some efficient budget
planners for long-term profitability, competitiveness and sustainability.
To develop business in domestic markets, the company should increase its resources to
maintain customer’s satisfaction through quick service and on time delivery. As the company is
operating in the market for 20 years, it can adopt competitive advantage and economies of scale
to sustain over there. By providing on-time delivery facility, the company can capture a large
share of market through huge numbers of customers. Hence, the company, trough purchasing
more delivery vans, hiring more skilled laborers and warehouses, can increase its services in the
market, which in turn, can help the company to compete with others. As the chief business of this
company is to deliver various products to other companies, those factors are main resource of
AV Direct.
As the chief customers of this company are other business organizations, it is beneficial
for AV Direct to provide proper training to their employees for maintaining good customer

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relations with others, as they can understand the changing trend of this business. Proper market
analysis is essential for a business entity to utilize its business strategy accordingly, which can
help further the company to sustain in the market. Thus, to attain a proper target, the company
can conduct market analysis by providing proper training.
At present, it becomes beneficial for an organization to expand its business through using
internet. customers, especially large business organizations use internet connections to purchase
products according to their requirement of business (Ekanem and Abiade 2018). Customers can
easily access all products at a time and can purchase products instantly. Hence, the demand of e
marketing is increasing day by day. Thus, to increase the demand for their products in market,
AV Direct needs to launch its personal website, where other business entities can purchase their
required products.
PEST Analysis:
PEST (political, economical, social and technological) factors of each country can greatly
control the business activity, which, in turn, can help the company to build necessary business
strategies based on its present situations (Ho 2014). AD Direct can also be controlled by these
PEST factors of Ireland.
Political factors:
The government of Ireland has not imposed any political restrictions on AV Direct and
this further helps the company to operate their business independently. However, the company
has not received any supports of funds for the government. While BREXIT has affected various
business organizations negatively in U.K, the specified company has not suffered much because
of its different operational area in the Republic of Ireland (Bergin et al.2016).
Economical factors:
National income of Ireland is increasing rapidly as it is chiefly based on IT sectors
though it has three world heritage sites, which attract tourists all over the world. Instead of a
huge amount of public debt, its strong banking sector and efficient governmental activities have
helped the country to recover from this phase (Sierzchula, Bakker, Maat and van Wee 2014).
Moreover, the country has influenced other multinational companies to operate their business in

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this country due to low level of corporate taxes and higher amount of skilled workers. Hence,
these strong economical activities have helped the AV Direct to operate its work efficiently,
which further helps the company to earn more revenues. Strong economical environment
influences a country positively. Higher GDP helps the citizen of this country to leave a lavish
life, which in turn has helped hotel industries to expand its business.
Figure 1: GDP Growth trend of Ireland for the last five years
Source: (Tradingeconomics.com 2018)
The above diagram has depicted the increasing trend of Ireland’s GDP from with it can
be stated that the economic condition is strong and beneficial for any business organization.
Social factors:
The country, along with ancient people with different cultures like Gaelic Culture,
Americanization and Anglicization, has experienced diversity that have great influenced this
sector. Religion has played a vital part in the country’s cultural life since ancient periods. As a
consequent, the Irish pubs have become successful all over the world, since the 20th century by
offering its unique cultural characteristics (Bloom et al. 2017). The dishes of Ireland have also
become popular worldwide especially the “New Irish Cuisine” has earned huge popularity. Thus,
the demand of catering products is huge in Ireland. Food habits among people of Ireland are also
changing along with an increasing market of food service with almost 330000 individual outlets

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(Irish food & drink by Bord Bia 2018). This market includes various hotels, coffee shops, pubs,
work place catering and restaurants and so on. In this city, most of the people utilize quick food
services from different restaurants, pubs and coffee shops. Hence, this increasing trend of
consuming quick and healthier foods has great influence on AV Direct as the market demand of
Utopia and Genware remain high. On the other side, restaurants are adopting new recipes with
international standard and the demand of those foods is increasing rapidly. With new recipes of
foods and drinks, catering services are experiencing some new trends including stylish
equipments of tableware and other products for serving food and drinks. As people are becoming
more health conscious, they are staring consume healthy foods and drinks and consequently,
demand for those items related appliances are increasing. Hence, Utopia and Genware are trying
to serve different types of those appliances with safety quality.
Figure 2: Sales trends of Irish foods based
Source: (Academic.mintel.com 2018)
Ireland’s foodservice market has experienced a sharp increase since 2011, because of
higher wages, immigration and growth of business sectors and low level of unemployment
(Academic.mintel.com 2018). Therefore, demand for foods has increased in different areas, for
instance, quick service restaurants (QSR), full service restaurants (FSR), hotels and other
commercial places.
Technological factors:

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Being a developed country, the technological sector of Ireland is strong enough to
conduct a business efficiently. As AV Direct operates their business with other companies under
hospitality sectors, it is essential for this company to apply various technological instruments to
provide facilities to its customers (Foroudi et al. 2018). For which, the company can launch a
website and mobile apps, where customers can easily find out their required products at any time
and can also buy products, based on product descriptions with customer’s review. Presently, B2B
marketing has switched its strategy towards digital era. With the assistant of expanding social
platforms and new technologies, this form of marketing is becoming complicated and
sophisticated as each business entity expects to obtain their required information and can access
it at any time. Some chief skills required for B2B activities are brief content, leadership thought
and video references.
SWOT analysis:
To compete in market, it is essential for a company to analyze some external and internal
factors, viz., strength, weakness, opportunities and threats (SWOT) to understand its position in
market (Ervural et al. D2017). Through this analysis, the company can take various steps to
overcome its weakness and threats and to sustain in the market. Moreover, by utilizing
opportunities, the company can sustain in the market and this is applicable for the AV Direct, as
well.
Strengths:
 AV Direct produces products that are eco-friendly. By providing biodegradable products
and implementing recycling policies and disposing of packaging, the specified company
does not spread any negative externalities. Hence, it may not be affected from the
governmental policies regarding environment.
 AV Direct follows different acts regarding the supply of their products, for instance, the
Safety Health & Welfare at Work Regulations 2007, the Safety, Health & Welfare Act
2005 and governmental regulations related to safety o health (www.avdirect.ie 2018).
 The company has a strong base of customers, especially in local areas.
 AV Direct maintains its goodwill in market through focusing on the consumer’s
satisfactions by providing best services, business advices and good relationships. By

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incorporating more delivery vans and skilled workers, the company is improving its
services.
 The company has owned showrooms in near Dublin, Ireland from where other business
organizations can easily buy their required products.
Weakness:
 AV Direct does not maintain any website or other mobile apps from where customers
can purchase products easily from anywhere and at any time.
 As hospitality industry is very large in Ireland, the specified has some strong
competitors and consequently, it cannot enjoy the leading position in the market.
 Presently, the company has limited number of sales team for which, it cannot cover a
large market at the same tome. Moreover, the company is operating only in domestic
markets.
 The chief focus of this company is to please its customers, without considering the
quality of the products.
 Demand for homemade crafts is increasing significantly in some places, as consumers
prefer those more compare to normal appliances, packages and tableware. For those
products, the demand for chemicals, janitorial and packaging has decreased
significantly.
Opportunity:
 AV Direct can increase its sales of products in upcoming years through website,
which in turn, can help the company to enhance its customer base.
 By increasing team-members, the company can enhance its market share by
covering a large portion of the Ireland’s market.
 By building more showroom near hotels, restaurants and pubs, the company can
enhance its demand
 By following the changing trend of business and products, the company can
enhance its business.
Threats:

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 The biggest threats of AV Direct is its competitors in market, who are supplying same
products
 As customers are tending to use hand-made products related to foods for healthy and
safety issues, it can decrease the demand for chemical products.
 Other international companies are also entering into the market with higher quality of
products and reasonable prices.
 Being a family oriented company, the investment capacity of the concerned company is
limited.
Competitive Strategy:
The AV Direct needs to adopt some strategies that can help to compete with other
competitors. As, the chief customers of this company is other business entity, the trend of B2B
service is essential to understand for this company. To expand its business by increasing strong
customer base like some leading hotels, restaurants and pubs, the company needs to launch an
online portal, where it can deals with customers at any time. Moreover, presence in social media
is also important, as it gives opportunities to become well-known (O'Hare, Stewart and McColl
2018). The company has its page in Facebook though it needs to develop a customer relationship
through other social media sites, as well. By doing so, the company can understand about the
changing business strategy of catering and foods industry and according to this, AV Direct can
supply their products in market. Moreover, through this online platform, the specified company
can operate a market analyze based on the demand of their products in market compare to other
competing companies. This analysis can help the company to adopt appropriate business
strategy. The company can also adopt some strategies to maintain its customers’ loyalty by
serving products and services with comparatively lower prices along with quick delivery
services. Moreover, by providing discounts to its member customers and other gift vouchers, it
can increase its number of customers.
Positioning:
As AV Direct is a family run business, the company does not possess any strong capital
base to invest. On the other side, competitors of AV Direct, like Hugh Jordan, Nisbets and
Galgorm Group have huge capital to invest within their business. Those companies have already
possessed their own websites and have captured more market share compare to AV Direct

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(www.avdirect.ie 2018). Hence, from this perspective, the specified company is some
disadvantages. However, the company is using some exclusive products for which it earn huge
importance in the hospitality industry. For instance, the company has loyalty factors that can help
it to continue the business process with their own customers.
Unique selling point:
To measure the unique selling point, it is beneficial for the company make a SWOT
analysis, based on their competitors. This can help the company to indentify other company’s
unique selling point and also can help the specified company to makes its own unique selling
strategy in market (Keller, Daronco and Cortimiglia 2017). Moreover, USP helps to differentiate
AV Direct from its other competitors.
Strengths:
 The company always tries to supply different types of products to their customers along
with some cleaning services and for this, customers can achieve various items of
products under one roof, where some competitors offer only limited items.
 The company maintains some special factors of their business, like loyalty factor, which
other company do not follow seriously.
 The company is trying to supply products of Utopia and Genware with a reasonable
price compare to other industries to create an easy access of their B2B transaction.
Weakness:
 The company is a family oriented one and for this, it has limited amount of capital
accumulation and work force while other competing companies, with their large business
size, has huge capital accumulation.
 Nisbets has their business in some other parts of the world, like Australia, Portugal and so
on while AV Direct operates their business within Ireland only (Nisbets.com 2018).
 Galgorm Group offers same services, that is, cleaning, like the specified company,
through its online portal. Hence, other companies can easily access this portal and can
contact with them anytime. Moreover, Galgorm Group also has catering services
(Galgormgroup.com 2018).

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 AV Direct has started its business recently while Galgorm Group is operating since 1968
and Huge Jordan is operating its business since 1947 (Hughjordan.com 2018).
Opportunities:
 By observing the business strategy of its competing companies, AV Direct can easily
make its own business strategy
 By launching its own online portal, the company can easily offer similar and some
unique facilities to its customers and this can help the company to attract more customers
 AV Direct can analyze the market price of same products charged by other companies
and based on this the company can set its own price pattern.
 Sometimes customers shift from one company to others for some reasons, like price
discrimination, service related matters and so on. AV Direct can utilize those incidence
by providing those services in their business
 The company can expand its business further if it can successfully earn profit and
consequently, can capture the international market to deliver more items
Threats:
 The biggest threat of AV Direct is its competing firms as they earned huge experiences
and hence have possessed a large market share with good knowledge
 In Ireland, the number of family run business is very limited and they have left the
market for some reasons, like lack of capital or huge competition in market. AV Direct is
also a family run business and thus it can experience the same incidence
 The company has not launched its own e-commerce site and hence, it still has limited
market share with small customer base.
 AV Direct needs some popularity except which, it never can compete with its competitors
as every company is offering almost same kind of products.
Summary and findings:
The above discussion asserts that the concerned company is offering some products and
services, for instance, catering products and cleaning services, which have great demand in
Ireland. The chief customer of this company is other business entities like the, hotel, pubs and
restaurants, which provide hospitality services to their customers. Hence, to conduct a business

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with those other business entities, it is essential for AV Direct to maintain an online portal for
better understanding of the market structure. The company has some strengths and opportunities,
which can help it to expand the business further. However, at the same time, the company also
faces some threats and weakness that can negatively influence the company. Hence, it is essential
for AV Direct to overcome those situations, as discussed in the above sections. The political,
economical, social and technological factors related to Ireland and hospitality industry is strong
enough to expand the business of this company further. As it is a family run company and new
compare to others, it needs more capital accumulation and proper business strategies to sustain in
the market and for doing so, the most important tool is making an online e-commerce site. The
company can also advertise their products through other social media sites, like Facebook, where
it can communicate with its customers as well.
Task 2:
Objectives:
To operate efficiently and uninterruptedly, it is crucial for a company, like AV Direct, to
set some objectives regarding its business, which in turn can help the company to compete with
its competitors (Petkova 2017). In this context, e-marketing can play a vital role.
1. Increase the number of loyal customers by 30% in the next year by providing accurate
services
2. Increase the amount of net profit by 20% in the next year through adopting new business
strategies
3. Increase the number of sales team and skilled workers to maintain quick and efficient
services
4. Confirm customer satisfaction by analyzing feedback reports and the number of time a
consumer purchase products
5. Increase the number of showrooms by 6 by the next year in some economically advanced
cities of Ireland
6. Develop an online website through which customers, especially other business
organizations, can easily purchase their products
7. Supply different types of products to capture a significant market share within 1 year

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8. Set reasonable price for Utopia and Genware products and inform customers about this
through their online portal
9. Proper product description along with its price and discount
Task 3:
Strategy:
Retaining existing customers:
To operate a business, the chief factor for a company is its customers. For a company,
maintaining old customers and attracting new one are very important as it helps to enhance the
customer base of this firm. According to some leading companies, the cost of attracting a new
customer is more compare to that for old one, though old customers are the chief factor for
enhancing the business growth (Hamilton, Rust and Dev 2017). For this, AV Direct needs to
train its employees to follow some rules, for instance, maintaining a good relation with
customers and taking feedbacks from them. By following this objective, the company can
understand their business gap and can try to fulfill it.
Trend of the business:
Through conducting market analysis, especially on other companies that provide
hospitality services, the company can understand about the going trend of kitchen appliances
based on which the AV Direct can sell its products. Moreover, market segmentation and
geographical segmentation can help the company to target its desired customers accordingly.
Geographical Segmentation:
Through geographical segmentation, the company can recognize its target customers. AV
Direct can operate their business in some places, where the number of restaurants, pubs and
hotels are large. In other words, the company can establish its showroom in some well-known
cities of Ireland, where hospitality industry is expanding rapidly (Huang, Lamm and Dukes
2016). As the targeted customers of AV Direct are other hospitality companies, this
segmentation can help it to develop the business with sufficient customers.

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Online tools in e-marketing:
The AV Direct needs to promote advertisement regarding their business through on
websites by affiliated promotions. Moreover, by conducting internal marketing through
promotional emails and TV ad campaigns, the company can easily reach to its customers.
6 P’s model:
In today’s market structure, it is important to apply 6 P’s model to develop a business
organization from different aspects.
Passion:
Passion is essential for each business organization for attracting attention of customers
within a competitive market (Walsh and Cunningham 2016). AV Direct can show its passion on
its quality of product, supply of other new products, maintaining good relation with customers
and provide facility to its customers through e marketing
Product:
The company offers various products and services to its customer related to catering,
chemicals, and hospitality and so on. However, at present, their chief focus of this company is to
sale products of Utopia and Genware to different hotels, pubs and restaurants all over the Ireland
(Spicer and Hyatt 2017). This is because, the hotel and restaurant industry in this country are
increasing rapidly with increasing economical conditions.
People:
People or customers are the most crucial factors of this company. Hence, the company
should know about the choice and changing trend of this hospitality industry to maintain
consumer satisfaction (Hwang and Suh 2018). As AV Direct operates B2B services, the
company needs to focus on the changing trend of those hotels, industries and pubs and supply
them accordingly.

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Place:
Place is also an important factor develop a business. AV Direct can build its showroom in
those cities, where those have ample amount of hotels, pubs and restaurants (Bernardo and
Palma-Oliveira 2016). Moreover, the company can operate its business through online website
from where customers can search and buy products. For this, it is necessary to provide product
details, clear pictures, features, and quality and consumer feedbacks.
Price:
AV Direct supplies catering products and other cleaning services, which are sold by other
companies as well. Hence, to sell more products, the company needs to set a price level, which is
equal or low compare to that of other companies (Beracha and Seiler 2014). Price is the chief
instrument for a company to compete in market and to attract new customers.
Promotion:
AV Direct can increase its business through promoting it on different social media and
through its own website. By promotion, the company can inform about its product details and
range of its product supply to all its customers (Fekadu 2017). Moreover, by providing discounts
and campaigns, the company can promote their products as well.
5 S’s
Chaffey’s 5 Ss states about the e marketing of a company (Khin, Chau, Chuan and Tong
2016). By applying those principles, AV Direct can operate its business through online.
Sell:
The chief focus of a business organization is to sell its products to customers (Zhang,
Cheng and Lai 2017). AV Direct can also perform this task through online by making online
websites, where the company can also provide online shopping options and internet banking
facilities through accepting credit and debit cards.

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Save:
The company can save its time and labor costs by providing online purchase facilities.
Consumers can order their desired products after searching this on website (Belk 2014).
Moreover, the consumer can get product updates and various deals provided by the company on
specific goods and services through online. Moreover, the company can advertise its products
through their own website and for this extra charges for advertisement is not required.
Serve:
AV Direct can provide quick service to its customers through online portals. Consumers
can purchase product at any time and contact with the company through their customer care
service. The company can take feedbacks and complains against their products and by solving
this; it can increase its value in front of its customers.
Speak:
AV Direct can speak to its customers directly or over phone to understand about their
experience regarding purchasing products from this company (González-Rodríguez et al. 2018).
By this process, the company can understand about the behavior and pattern of choice of
different customers.
Sizzle:
Sizzle helps a company to set its business goals by providing product details and extra
criteria related to this (Culley et al. 2017). For this, it is essential to provide online content that
describes appropriately about the product.
Thus, to promote an e-commerce facility to its customers, especially for B2B operations,
AV Direct can apply these 5 online business strategy of Chaffey (McKnight, Lankton, Nicolaou
and Price 2017). With proper customer facilities, product details and well-designed websites, the
company can develop its business further.

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Summary:
AV Direct needs to follow some business strategies to compete with other large
companies, which have conducted their business successfully since many years. After setting its
business objectives, AV Direct needs to implement those with proper business plans and for this,
6 P’s model and Chaffey’s 5 S’s model can help this company.
Task 4:
Creative approach discussion:
AV Direct can conduct its creative approach discussion through an online survey. By
doing so, the company can analyze its position in market and also can understand about the
changing trend of the market (Rymer 2017). The company, through its various innovative ideas
and new market strategies, like providing discounts based on loyalty to its customers, can
increase the customer base in the market. Hence, to sustain in market, AV Direct needs to adopt
new creative approaches and technologies.
Design Message:
Proper message can help customers to understand about the company and its vision
(Andersen et al. 2017). Hence, in online website, AV Direct needs to provide a designed
message to its customers for describing about their activities. This message could be as follows:
“Responding to changing trends of the hospitality industry of Ireland and providing catering
products with higher quality and best services to our customers within a short-period of time”
Create media plan:
1. Explain the objectives of AV Direct for its media plan, which may incorporate:
 Expertise of the company
 Increase goodwill among its customers
 Create image of activities and brands
 Assist consumers about new products and services
2. Describe the goal of this company and the method to achieve those
3. Distinguish the target customers and proper message for them

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4. Create proper marketing and sales plan
5. Publish various articles, press releases and other documents for increasing awareness of
Consumers.
Research Media costs:
Media Costs (£) per month
Twitter 2850
Facebook 3564
Setup 115
Design 3565
Content creation 355
Maintenance 355
Total costs 10804
Table 1: Costs related to Media and website
AV Direct may bear some costs for creating an account in Twitter with complete setup
and interaction with customers. For this, the company needs to pay some amounts to the
company on a monthly basis. For Facebook, the cost of marketing with this social media is high
compare to that for Twitter. The above chart has shown the amount of costs at the UK pound (Lu
and Hampton 2017). Moreover, to maintain a website, the company needs to hire a website
developer and for this, the specified company spends some amounts. Thus, the AV Direct needs
to pay around £ 10804 for the first month of website development and advertisement through
social media (Glozer, Caruana and Hibbert 2018). Hence, the company needs to calculate
available balance and amount of loan that is going to be taken from bank.
Budget template:
Description Time Duration Budget(£)
Advertisement through social
media through Twitter and
Facebook
Every month 6414
Website development 1 year 4390
Provide customer service 1 year 8000

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through online
Product delivery 1 year 9000
Remuneration of employees 1 year 700000
Total 97804
Figure 2: Budget of AV Direct
AV Direct needs to prepare a proper budget plan for the next year to invest money. In
figure 2, a budget statement of AV Direct has shown, where the company has different segments
of expenditure. By aggregating all estimated elements of budget, it is seen that the concerned
company requires around £97804 to develop its website, advertise and create customer relations
through social media and for hiring skilled employees to operate this e-commerce site (Naldi,
Nicosia, Pacifici and Pferschy 2016). Moreover, the company also needs funds for providing
customer services 24 hours within a week and free delivery for them.
Presentation ideas:
AV Direct can prepare this financial budget statement with the help of an efficient person
and can present it through proper charts and diagrams (Bosbach, Tesch and Kirschner 2017).
Moreover, to understand this statement clearly, the company can prepare a slide presentation by
its employees where they can illustrate all process, steps, objectives and budgets with clear notes.

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Belk, R., 2014. You are what you can access: Sharing and collaborative consumption
online. Journal of Business Research, 67(8), pp.1595-1600.
Beracha, E. and Seiler, M.J., 2014. The effect of listing price strategy on transaction selling
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