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E-Commerce and Marketing : PDF

   

Added on  2020-05-16

12 Pages3165 Words94 Views
E-COMMERCE AND MARKETINGContents

1Introduction...........................................................................................................................................2Understanding of E-commerce..........................................................................................................2Case study of Godiva Gems..................................................................................................................6Basic Technology Infrastructure............................................................................................................8Activity 1.11......................................................................................................................................8Activity 1.12......................................................................................................................................9...............................................................................................................................................................9...............................................................................................................................................................9...............................................................................................................................................................9REFERENCES........................................................................................................................................11

2IntroductionIn the present day business environment, it is important for the firms to take use of theinternet mediums for performing their operations (Andam, 2014). It is most essential inmarketing. Taking use of marketing through internet mediums helps company reach to largernumber of consumers at the same time. At the same time e-commerce market helps in sellingproducts to consumers as per the choice made by the customer (Niranjanamurthy,Kavyashree, Jagannath & Chahar, 2013). It also facilitates the consumers sitting at home asthey allow them to select from the many options available to them and make purchasethrough electronic mediums. It has made the process of business easier and more consumersfriendly. There are several benefits that are associated with the e-commerce market that willbe illustrated in later part of this report. Now many companies have transformed almost all oftheir business into e-commerce market. This report showcases the benefits of e-commercemarket as well the difference between B2B and B2C market. It also throws lights on theexperiences that consumers have while using e-commerce market as well as the contrastbetween e-business and e-commerce.Understanding of E-commerce What is e-commerce?E-commerce is understood to be transaction between the consumers and the serviceproviders through online mediums. In other words it is the selling and buying of the productsthrough online mediums. There are many people that are coming to these sites for makingtransaction (Barnes & Hunt, 2013). Mobile technology has made this process faster andsignificant. There are three zones of e-commerce namely electric market, online auctions andretails. E-commerce business can also involves online shopping websites for retail salesdirect to the consumers, B2B buying and selling, collecting of online data, captivating in

3pretail for producing new services and products. It also takes use of technologies like e-mail(Chaffey, 2015).Elements of e-commerceE-commerce is having higher scope and there are various things that are included in it. In myunderstanding e-Commerce is understood to be as the transaction in the ways of buying andselling being done with the use of modern day technologies (Ghobakhloo, M., Arias-Aranda,D., & Benitez-Amado, 2011). This has made things easier as the accounting can be easilydone and there are no discrepancies due to human errors. Typical e-commerce transactionsinvolve the purchase of online items like book purchases and many other items. Electronicbusiness is supporting E-commerce. It also includes online shopping websites for retail salesdirect to the customers, Social media and many other sites for gathering of information, fordata interchange, online financial exchanges for trading purposes or currency exchange.People come to these websites for buying any product where multiple companies put theirproducts for online market (Colla & Lapoule, 2012). Apart from this it is also used for themarketing of any products as many kinds of links are also shared at these sites according tothe search mad by the consumer.My experienceI have been using e-commerce website named Amazon.com. Many consumers use this sitefor purchase of products. It is due to the fact that large numbers of products are available atthese websites and people can easily select from them (Solaymani, Sohaili & Yazdinejad,2012). This site is one of the best in the world as doing business here is easier. I as acustomers are very happy with its service. This is due to the fact that purchasing productsfrom the site is easier. Characteristic of the site:It is more versatile and provides a large number of product options to choose from.It is more consumers oriented since people can easily buy any product as the site ismore users friendly.Apart from this it is also to be seen that there are many people that are coming to thewebsite for checking of the deals as the site is capable of customising products as perthe consumer’s requirements.

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