This report provides a critical analysis and evaluation of the current activities on Brexit and ecommerce, proposes system architectures for supporting e-business, presents a migration plan for developing e-business capabilities, and offers a proposal for e-business strategy.
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Running head:UNDERSTANDING ECOMMERCE SYSTEMS Understanding ECommerce Systems Name of the student: Name of the university: Author Note
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1UNDERSTANDING ECOMMERCE SYSTEMS Executive summary In the report, a critical analysis and evaluation of the current activities are made on Brexit and e- commerce. This is for the strategies under e-business. Then a justification and suggestion of various system architectures are demonstrated here. These are provided for giving support to the e-business. Next, a plan must be made for the migration to develop the completely new application of the provided e-business. Lastly proposal and justification is provided for the strategy of the e-business provided.
2UNDERSTANDING ECOMMERCE SYSTEMS Table of Contents 1. Introduction:......................................................................................................................................3 2. Determination of the research questions for the present case:..........................................................4 3. Assessment and critical evaluation of the present strategy and activity of the e-business:...............4 4. Proposing and justifying the system architectures for supporting the e-business:............................7 4.1. Summarizing the applications that are required:........................................................................7 4.2. Outlining the interfaces needed with necessary standards:........................................................8 5. Plan of migration to design the e-business capabilities from the scratch:.......................................10 5.1.Identification of the effects of the changes and organizations for the infrastructures:.....10 5.2. Identification of benefits:..........................................................................................................11 6. Designing the complexity in new business application:..................................................................12 7. Proposing and justifying the strategy of e-business:.......................................................................13 8. Conclusion:......................................................................................................................................14 9. References:......................................................................................................................................15
3UNDERSTANDING ECOMMERCE SYSTEMS
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4UNDERSTANDING ECOMMERCE SYSTEMS 1. Introduction: Thee -commerceis also referred to as the Internet commerce and electronic commerce. This involves the money transaction, funds and information that are considered for the e-commerce. Here, the functions of the business is performed in four ways. They are the BRB or Business to Business, B2C or Business to Customer, C2C or Customer to Customer and the C2B or the Customer to Business. For the current study the case ofBrexitis chosen. It is the abbreviation for “British exist”. This denotes the decision of U.K. during June 23, 2016. This is the referendum for leaving the EU or European Union. The current research is done on Brexit and ecommerce. It helps to analyze to what extent the Brexit can likely affect the security and legal aspects for the business of SME. The following study involves the critical evaluation and assessment of the present activities and strategies e-business. Next, a justification and proposal of the system architectures are provided for supporting the e-business. After that a plan of migration for developing the e-business ability of the scratch are provided in the study. Further, a great level design for entirely new application of e- business is provided. At last, a justification and proposal for the strategy of e-business is to be provided.
5UNDERSTANDING ECOMMERCE SYSTEMS 2. Determination of the research questions for the present case: The research question involves the following. Up to what limit can Brexit put its effect on the legal aspects of e-commerce for SME business? To what extend can it also affect the security of the innovation? 3. Assessment and critical evaluation of the present strategy and activity of the e- business: First of Brexit has required to think about the worldwide expansion. It is helpful to rise the revenue through assure the online stores for making global access.Then, they must make the different currencies to be visible. As the “British Sterling Pound” continues to be weaker than the USD or Euro, they must assure that the platform delivers various currencies for the customers. As the web-shop never consists of that services, one must consider to deploy that. Moreover, they must put a policy of flexible shipping. At this case, one must export the EU nations. They must assure that the policy is adapted for changes in the case as any extra cost appears. This must also involve the avoiding of disruptions of the margins. Further, the additional bigger ecommerce markets are to be targeted. As one is under the UK workshop, who has been selling primarily to the EU nations for EU webshop targeting consumers at UK, this is a smart concept to focus on widening the market targeted. This must be to various nations and nearby audiences. Moreover, Brexit must not forget the geoblocking. As UK leaves the EU, the webshops from UK has been possessing complicated time. This is to reach the consumers at Europe. This is helpful to force to concentrate on additional markets. Next, the currency fluctuation must be followed. Here,
6UNDERSTANDING ECOMMERCE SYSTEMS for the British manufacturers, there are scopes to turn to be competitive abroad as the pound in retain is much more affordable. Next, they move to the member state. As one believes that the impact of Brexit has been hurting potentially the business highly, the member state must be considered to be moved. Further, there must be constant tracking of various events. Since, Brexit has been unfolding their control on what has been occurring regularly, the must never move off guard as there is any instantaneous change. The various present strategies are highlighted below. The social media strategy: This has been turning to a vital concentration for the owners of e-business. It has been an effective strategy of social media. This involves the setting up of the accounts over Twitter and the blog of the company. Currently, the blogs can be utilized for bringing the readers with helpful data. These are relevant to the services or products that are provided by the organization. For instance, the Twitter can be used effectively for notifying the followers of the latest data. Here, the social media can be used as the persuasive source to give rise to sales (Bayram 2018). Advertising strategy of e-business: There are many methods through which the e-business can make advertisement. Here, one instance of the strategy of advertising for the e-business has been including the usage of advertising pay-per-click. Further, the business has required to come up with various keywords. These are related to the service and products. This is to test popularity of the keywords and use the best ones over the advertising campaigns. It is an ideal manner for reaching for targeted audiences. This has been seeking for what the companies has been needed to provide (Batra 2018). Here, for instance the business owner can have a new book over making money at home. He, can select the keywords like
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7UNDERSTANDING ECOMMERCE SYSTEMS the wealth, passive income and making money. These avertising can link to the page for the new e- book that contents sales copy that are meant for convincing the visitors for purchasing the products. The strategy of growth for the e-business: Here, the company has been not out of the money regarding service and product of promotion. The companies has been selling the virtual products like e-books for self-help. This has been affiliatingthe75% of thesales. Further, theyhasbeen providingthe affiliationwith advertisements, copy of sales and useful for materials for getting started. Here, the affiliations has been taking place as the ads and the customers are sent for the prima company. Here, they are able to take the purchasing. It is seen that the affiliation has been 75% of the sales and the business has been receiving that about 25%. The upside of the business has been spending various things over advertising and affiliations are done to every tasks (Chen et al. 2017). 4.Proposingandjustifyingthesystemarchitecturesforsupportingthee- business: 4.1. Summarizing the applications that are required: At first there is the enterprise levels. This relates to the strategic direction of the company. It has been useful to put influence on the behaviors of the business and supply the customer collaborations and supplies. It has been helpful to influence the behaviors of business. It has been helpful to supply and make the client collaborations. At the enterprise level, the processes that are been supplier facing has been useful to make the chains of supply. This also involves the procurement functional and integrated development of products. Moreover, it has been assisting the collaboration of the clients in various sectors of sales, relations of customers, marketing and customer contracts (Weinstein 2016).
8UNDERSTANDING ECOMMERCE SYSTEMS Next, there is he functional level. This is an e-business model of architecture that has been relating to elements of the value chain and finding the primary process-to-process relationships. It has been relating to those who has been relating to the collaborations of customers, functions of corporates, collaboration of supply chains and different value chains. Further, the level has been depending on the clients to seek solutions. This has included the real-timing reporting of the competitive analysis. It has been capability has been including latest technologies and integrated storage of data. Further, the e-business must be using similar kind of process of business across the functional levels (Steppe 2017). Then, there is the operational level. It is the architectural model for e-business. This indicates to the documentation and detailing of various processes and integrations definitions. This is under various value chains and areas of process. Further, the operational level is useful to define the executing of tasks, roles of processes, points of controls and supporting the applications and roles of processes. This is to promote the integration and consistency through using similar webs services, different operating systems and conceptual view-points to communicate under the architectural model part from the physical view. 4.2. Outlining the interfaces needed with necessary standards: Under the model of the e-business architectures, there are customer and supply collaborations with the interfaces. Here, the supply of the collaborations are been those that has been relating to the process of business, data needed to operate and information technology. The customer collaborations has required to the process of business, data, rules and the information technology required for business partners, customer supports, customer services, marketing and sales. The interactions has been both with the kinds of collaborations that has been happening on telephones, face-to-face and over the Internet. Here, the interfaces are used under the architectural model of the e-business that has been guiding and directing the applications. This is helpful as the company has been using to assure the solutions of cost-efficient business (Reillier and Reillier 2017). Further, the interfaces
9UNDERSTANDING ECOMMERCE SYSTEMS utilized under the e-business architectural model has been guiding and directing the applications. It has been happening as the company utilizes to assure the cost-effective solutions of business. These kinds of solutions has been helpful to meet the reliability, scalability and performances needs. This is done through the capability to change the reactions for the changes in the marketplace. Under the service organizations there are the measurements for the idle capacity. This actually involves the amount of staffs. The resource capacity can be measured for the hours, machine hours, sales for every staffs and square feet. These are compared with the standards of the industries to analyses the affectivity of the company. Moreover, the resources has been also misallocated (Jiang 2016). The processes has been introduced successively in due time resulting in the entre inefficiency. It has been notable issue under the E-business as the tasks are accumulated on the basis of market demand. Thus there are various organizations that are available for the comparison. Explaining how the applications has been distinct from the present systems: The strategies are helpful for the organizations to change themselves to the e-business. Here all the aspects of the enterprise are included. They has been forming product design and customer services and using the computer systems. This architectural model of the e-business comprises of the computer systems. It supports various databases, applications and user interfaces. Benefits and the ways of measurement: The main benefit lies in the fact that they have been easy to set up. One can set up the e- business through sitting at home as they have needed the software, device and internet. Further, it is cheaper than the conventional business. It is much cheaper than the conventional business. Here, the cost has been considered for setting the e-business to much greater and cost needed to set up the traditional business. Further, the cost of transaction has been lesser (Hawlitschek, Teubner and
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10UNDERSTANDING ECOMMERCE SYSTEMS Gimpel 2016). Again, there has been no geographical boundaries. Any person can order any element from anyplace at any point of time. This is one of the advantages of the e-business. Then, there are government subsidies. They are useful to get advantages from the government in promoting the digitalization. Next, there are flexible hours of business. As the internet has been present, the e-business has been broke into various barer of time that are encountered by the business. As there is anyone possess the Internet connection, one can reach and make sell of the service and products for the visitor to the business websites. The ways of measurement includes the analysis of the conversion rate. This indicates the percentage of visitors who has been considering the particular actions to the sites (Conejero, Jordán and Sanabria-Codesal 2016). Next, there is AOV or Average Order Value. This indicates the average dollar of amount that is sent all the time any customer place the order over the mobile application and website. Then, there is the shopping cart abandonment. Here, the clients has been abounding the cart prior checking out. Next, there is the bounce rate where the people can immediately leave their site prior arriving. After that, there is the referral sources. This indicates what the people has been driving to the site. Tis involves the social media, ads, and organic search. Further, the keywords are helpful to ring the clients per the site. 5. Plan of migration to design the e-business capabilities from the scratch: 5.1.Identification of the effects of the changes and organizations for the infrastructures: The business process renovation or BR has been integrating the radical strategy process of the Business Process Reengineering. It has involved the progressive processes of CPI or Continuous Process Development having sufficient IT and the strategies of e-business infrastructures. Here, the process of renovation is the strategy of re-engineering and this can critically exam the present
11UNDERSTANDING ECOMMERCE SYSTEMS policies of business, procedures and practices. It is helpful to rethink about the redesigns and various mission complex products, services and processes. The BPR efforts at the 90s has been addressed mainly on the internal advantages like cost reduction, downsizing of the company, and efficiency of operations. They are tactical instead of having strategic focus. On the other hand, the CPI has been dependent on developing the current processes of business without any intention of changing (Jiang 2016). Further, the BR has argued that regarding the balanced approach to control the realistic changes instead of finding radical change can be attempted. Regarding effective and through renovation, the business must assimilate the BPR or Radial Shift with those who have been rising the effectiveness and efficient of the CPI. It is seen that the IT and particularly the e-business infrastructures has been considering a notable rile in the process of e-business, developing the needs and causes of the latest product development and commanding the latest models of business. Throughfollowingtheoverallimplementationofthebusinessesthereareinternal modifications that has been leading to wider shifts in society, markets and products. Next, the business strategies are also created around the flow of information and flow of value chain. This indicates that the e-business and IT is the primary driver and the business strategy initiator. Next, the influence and relationship taking place between the e-business strategies and BPR are vital for the classics texts in that sector (No and Kim 2015). 5.2. Identification of benefits: These are helpful to attract and reach different customers. The e business has been providing the scopes of reaching new and more clients. Under the conventional market, it is seen that the retailers has been running most of the business along with personal relations, references and brandings. Due to SEO, It has been common for the portal of e-commerce to receive distinct visitors of landing the page. This is because of the searching of particular services and products through the
12UNDERSTANDING ECOMMERCE SYSTEMS Internet. This is due to the browsing of the site. Next, there are easiness and accessibilities. The availability is a vital advantage to have the website. It is seen that many people, e-commerce is the most preferred manner to shop as the shopping is enjoyed with convince and easiness. Here, the smartest thing is that it has been catering the e-commerce to buy various options that are user- friendly and quick along with convenience (Marhayanie, Ismail and Muda 2018). Hence, as one is absent over the Online, one can miss the potential clients who can wish and can never reach the market due to the hectic time constraint or schedule. Further, it is helpful to put eye over the habit of the Buyers. In this way one can retarget the online clients with similar products to help their previous history of browsing. Thus, to satisfy the necessities instantly, one can create long-term and strong relationship with the clients. 6. Designing the complexity in new business application: A cloud model effectively fits in to the requirements of the company best. This is due to the fact that it has never been placing huge burden over the IT employees. Further, for a cloud solution, flexibility is also needed for customizing the experience of the users. It is obvious that developing a new site is never a simple method. However, it can be performed in sites and undertaken smoothly (No and Kim 2015). Here, a streamline of process is needed to achieve the accurate information. Further, quality data is vital for well-functioning of the site of e-commerce. However, one of the drawback here is that it is unable to permit the similar e-commerce site. This is needed to be tailored for the residential clients and professionals of trades. Various abilities and data are been suitable for the teams. However, maintaining both the sites are hectic. The model must be modified as per the content depending on the profiles of the users as they get signed in. Further, the user interaction pattern for the selling of goods consist of three steps (Illgen and Höck 2018). They are payment and negotiation
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13UNDERSTANDING ECOMMERCE SYSTEMS agreement. At the stage of negotiation, there has been terms of various contracts that are to be determined. Under the stage of agreement the contract is accepted and rejected and thus leads to binding. Here, the achievements of the payment stages has included the value movement. Further, it is also intended that for payment and agreement to turn into atomic, payments must be offered. This should consist of accepting the contracts. However, the payment can deal distinctly. It can be the case with the various commercial orders. Here, the payment can be made till thedeliveryisdealtthroughdistinctdepartmentofaccounting(AgagandEl-Masry2017). Moreover, the cart of shopping is synonymous to the e-commerce. Here, the users related to that comprise of the storage medium to be used in the real world of the markets. As the association of the shopping cart is lost, the user would lose the relationship. Here, the users can determine the cart with the place of the choices that can store prior checking out temporarily. 7. Proposing and justifying the strategy of e-business: The strategy of the e-business has been effectively leading to the following. The first cause is that the eBuiness is helpful to decrease the expenses. This is clear that the expenses are been incurred under the design, implementation and maintain the solutions of e business. Hence, a notable, cost saving has been there for valid cause. For instance, relying on the involved business, the approach of e business has been declining the unit expenses with the help of rise in sales and greater through puts. Hence, depending on the involved business, the approach of ebusiness has been decreasing the costs. This is through the rise in sales and greater throughputs. Next, it has been useful to rise the base of customers. Here, main panning should be to ask whether the services or goods are offered to become attractive for the clients through the medium of electronic presentation. Here, high-touch items must
14UNDERSTANDING ECOMMERCE SYSTEMS be sold conventionally well to the online clients, As the product has been appealing to the online customers, ten through more number of individuals can see the ware of the company, they are unlikely to buy through the route. Under the routes of the sales, the door-door-agents has been compelling the sales. Here the business needs the storefront of the solutions. Next, the established completions must be established. This is to deploy the competitors that has been performing that. It is complicated for the enterprise for ignoring and there are causes to become cautious. Since, the competitors has been performing that it never indicates that this is the proper thing to perform. Besides, much must be relying on the aims. Next, combat must be done over the benefits. It must be in the marketplace with more advantages. This is quiet impossible to avoid what has been happening with the eBusiness currently. As any organization launch any site, this indicates that all the paper and the partners can launch another similar to that. As the new entrants of the business space adopt the eBusiness there is the possibility of strong argument to follow the suit. Here, the case is the possibility to threat the current business enterprise. Further, the new entrants under the space of business has been overhead of the systems of legacy that are placed well for exploiting the latest eBusiness and technology. As any brand is established with the current base of customer, a degree of protection can be provided from various newcomers. This is a short lived benefit for the business established. 8. Conclusion: Firstly, there is the evaluation of threats to the present business. As the organization has been adopting the eBusiness, this is impossible to determine the proper situations for every companies in adopting the strategy. This is certain that all the enterprises has been aware of the trends of e business and the actions of the competitors. Thus one can consistently assess the position in marketplace and find the identity. In this way, various ways can be anticipated to the new entrants
15UNDERSTANDING ECOMMERCE SYSTEMS and present players for posing serious threats with the usage of eBusiness. Next, various strategies of business must be adopted. Here, the thinking must include that the threat is actual and the new business gained can service and stay under the enterprise. Here, the main focus has been on building relationshipsand deliver utilize the data and never over the hard selling. For instance, the organizations that has been using the athletic shoes has been launching the products for the near future. Again, the organizations can make use of the sites of social media. This is share informative articles over the advantages to wear the suitable shoe for different particular activities of sports. Here, the key towards is make the content helpful with the product to sell itself. The business has been growing to run the risk to sustain the stagnant. Here, the similar aspect is true for the virtual marketplace. The strategy of the e-business development has been involving the consideration of the benefits of the latest marketing scopes. This is to target the greater audiences for the products and develop the affiliating the program of marketing. This is for the service or products. It is a less cost manner to create the force of powerful sales. This affiliates for getting paid as they can make the sales.
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16UNDERSTANDING ECOMMERCE SYSTEMS 9. References: Agag, G.M. and El-Masry, A.A., 2017. Why do consumers trust online travel websites? Drivers and outcomes of consumer trust toward online travel websites.Journal of Travel Research,56(3), pp.347-369. Batra, R., 2018. Harnessing Disruptions for Marketing Strategies.Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth, p.147. Bayram, A.K.A.Y., 2018. The Use of Information Technologies (IT) in Car Rental Businesses. Social Sciences Researches in the Globalizing World, p.411. Brendel, A.B., Brauer, B. and Hildebrandt, B., 2016. Toward user-based relocation information systems in station-based one-way car sharing. Chen, C.D., Zhao, Q., Wang, J.L., Huang, C.K. and Lee, N.C., 2017. Exploring Sharing Economy Success: Resource-Based View and the Role of Resource Complementarity in Business Value Co- Creation. InPACIS(p. 169). Choshin, M. and Ghaffari, A., 2017. An investigation of the impact of effective factors on the success of e-commerce in small-and medium-sized companies.Computers in Human Behavior,66, pp.67-74. Conejero, J.A., Jordán, C. and Sanabria-Codesal, E., 2016. An algorithm for self-organization of driverless vehicles of a car-rental service.Nonlinear Dynamics,84(1), pp.107-114. Fan, S., 2018. Study on Marketing Strategies of the" Internet Plus" Era of E-Commerce Enterprises. Big Data Time, (3), p.5.
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18UNDERSTANDING ECOMMERCE SYSTEMS Reillier, L.C. and Reillier, B., 2017.Platform strategy: How to unlock the power of communities and networks to grow your business. Routledge. Steppe, R., 2017. Online price discrimination and personal data: A General Data Protection Regulation perspective.Computer law & security review,33(6), pp.768-785. Wang, P., Chaudhry, S. and Da Xu, L., 2016. Introduction: Advances in e-business engineering and management. Weinstein, A., 2016.Superior customer value: Strategies for winning and retaining customers. CRC Press. Xu, S.X. and Huang, G.Q., 2017. Efficient multi‐attribute multi‐unit auctions for B2B E‐commerce logistics.Production and Operations Management,26(2), pp.292-304.