Understanding human resource management

HUMAN RESOURCE
MANAGEMENT

Table of Contents

INTRODUCTION
It is mandatory for every industry to maintain all essential requirements of their employees
so that they can participate actively on every operation of the enterprises. Every department like
marketing, production, operations, human resource, finance & research & development are
playing crucial part in the working & operations but HR department is totally dedicated towards
workforce related activities(Guest, 2017). Some specific functions performed by the HR
manager of every firm such as strategic planning, hiring, selection, orientation, compensation,
training, career development, performance appraisal etc. In context of tourism industry, all the
operations of this industry is associated with the service sector which can maintain the working
of the employees and also take care about customers & clients requirements. This project is
based on the British Airways & discuss about the basic understanding of human resource
management of this company. British Airways is the famous airlines of UK which founded in
1974 and headquartered in London. This is second largest flag carrier airline in United Kingdom.
This project will explain purpose and also specific functions of human resource management
which are performing by HR manager. This project also determines strength and weakness
related to the recruitment & selection approach. Moreover, various benefits of HRM practices
also discuss in context of employees & employer. Lastly, this project discusses about employees
relation, employment legislation & also provide appropriate documentation related to the specific
job role for the vacant post.
 Mission - To gain high sustainability at the marketplace, company providing high quality
of services to their passengers, clients with safety & security concern.
 Purpose - To address the need of the customer & do some modification as per their
preference so that company can effectively improve their customer’s base.
 Business objective - To charge convenient price to their customers of their services
which can lead the more satisfaction level of customers.
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TASK 1
P1 Purpose & functions of HRM that applicable to the workforce planning & resourcing
Human Resource Management, is the strategically approach which perform their work to
manage the employees related activities within Organizational environment. It is consider as the
management technique which is actively concerned about the manpower and other workers
operations & issues. British Airways HR department is playing a prominent role to appoint high
potential people for the job post so that they can perform their work effectively.
Workforce planning, is continuous process which aid in fulfill the requirement of the work
force in context of future purpose. Workforce planning is helpful to determine & forecast the
need and demand of the employees so that manager can hire high talented employees which will
remain in organization for long term period and fulfill the requirement of future.
Purpose of HRM
HRM department of the British Airways are more concerned about the functions and
maintain human resource management activities with a specific purpose which are given below -
 The prime purpose of the HRM is to evaluate the performance of their workforce so that
they can enhance their efficiency.
 Human resource management of British Airways focused on entire activities of the
employees & provides them appropriate guidelines to make their operations more
efficient.
 The main purpose of British Airways is to maintain strategic hiring process so that high
talented employees can hire.
 British Airways also formulate specific policies and procedure with the purpose to
improve the employee retention & employees engagement within an organization.
HRM Functions
Human resource department of the British Airways is performing numerous HRM function
which are essential to maintain the effectiveness & productivity of the airline which are
discussed below -
 Job design & structure - This HRM function is helpful to design & structure the vacant
job position so that HR manager can effectively conduct strategic hiring process and also
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hire most appropriate candidate for a specific job role. British Airways manager set all
the requirements of the job post so that they can get more deserving candidate for the job.
 Compensation & other benefits - This function is more precious because it can help full
to attract the customers so that they don't want to leave the organization easily. British
Airways follow appropriate policies related to the compensation so that high potential
employees can get good compensation benefits and retain in organization for long term.
 Learning & Development - It is necessary for the each and every individuals &
appropriate group members to maintain their learning and development process which
can help full to enhance their performance level. British Airways manager also provide
appropriate training and classes so that all the employees can effectively adopt new
technologies and follow legal framework. Manager of the airline effectively keep
motivate their employees to that they can take appropriate steps to improve their
knowledge & competencies so that they can take decision by their own in adverse
situation.
 Performance Management - This is containing as most prominent HRM function which
is considered by most of the HR manager to improve the performance. British Airways is
properly maintaining performance level of their employees so that airline can also
improve their brand value. Through strategic management techniques, airline can
effectively manage the performance of workforce.
 Career Planning - This function is all about to maintain the career planning of their
workforce so that all the employees can develop their skills & new competencies to
sustain in the market. Manager of the British Airways provide work on career planning so
that company provide more career development opportunities to their employees.
 Performance Appraisal - This function is aid in evaluate the performance level of their
staff members so that they can keep update their performance as per latest demand of the
market. British Airways manager is use various techniques like management by
Objective, rating , grading, check list, 360 degree method to evaluate the performance
level of their staff so that they can effectively improve their performance as compared to
the previous performance. Through this function, manager can give appropriate feedback
to their employees so that they can identify their strength & weaknesses.
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P2 Strengths & weaknesses of various approaches to recruitment & selection.
Human resource is the department which is responsible for having effective recruitment and
selection process with the appropriate conduct of their terms and conditions within the
organisation so that they can have the deserving candidate and there are different strength and
weakness in relation to British Airways for effective recruitment and selection and these are
explained as follows:
Recruitment
It refers to the process of attracting the large pool of candidates so that human resource
manager can hire the deserving one. Organisation job application use online and offline methods
so that the interested people can seek for the job vacancy there are two types of recruitment that
are explained as follows:
Internal Recruitment
It is the type of recruitment in which the employee are being hired within the organisation
by which the firm can identify the potential employees and have them the specific job role.
Please following this type of recruitment that they can have the talented employees within the
organisation in a long period of time. Different types of internal recruitment are given below:
Promotion – it is the most common tyre of internal recruitment that is being used by every
organisation. British Airways is using such recruitment to motivate their employees so that they
can retain their talented employees within the organisation.
Transfer – it refers to the process in which employees is been transferred to the other branch of
the organisation and act as a replacement of the existing airforce. British Airways can transfer
their employees so that they can provide more satisfactory work to them.
Strength & Weakness of Internal Recruitment
Strength Weakness
 Internal recruitment helps in answering
the moral of the employees who is to
the higher level of job position.
 Transfer also help in providing
satisfactory work for the organisation
as well as the employees who wants to
work from their native place.
 Recruitment can create the
dispute between the employees
and it care negative point in the
recruitment process.
 Sometimes transfer but like
punishment if the company is
forcefully transferring any
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employee who are not
performing well.
External Recruitment
It is the the type of recruitment in which the candidate is hired from the outside of the
company and the main focus is to recruit the young and fresh talent so that they can contribute in
ensuring the brand image of the company. Different types of external recruitment which is used
by the British Airways are explained as follows:
 Campus Hiring – it is the the type of external recruitment in which the organisation hire
the fresh talent in bulk and in context to British Airways human resources manager is
conducting the campus hiring so can they can have the more skilled employees at a single
place.
 Employment consultancies - it is the most effective external recruitment that is used to
by the large organisation in which the recruitment is work like the third party the which is
engages with the organisation and also provide deserving candidate on the the short note
of the British Airways.
Strength & Weakness of External Recruitment
Strength Weakness
 External recruitment help centre
recruiting The talented employees with
the short period of time.
 It also reduce the chances of conflicts
and disputes and also provide potential
candidate for the job.
 Main weakness of external recruitment
is cost consuming and time-consuming
as well in context to campus placement.
 The recruitment includes the ample off
formalities and procedures that
consumes more time.
Selection Process
Selection process of hiring the most deserving candidate who is meeting all the job
requirements in an appropriate manner. It is the systematic approach which is followed by the
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British Airways and there are different types of selection process which is being used by the
organisation that are given as follows:
 Aptitudes test - human resource manager conduct the test which is helpful in
understanding the abilities of the candidate and British Airways conduct this test in order
to analyse the competencies and skills of the candidates for the specific job role.
 Interview - it is the the process and criteria to evaluate the the verbal and nonverbal
behaviour of the candidate. British Airways is conducting face to face interview so that
we can analyse the candidate that can be best suit for the specific job role.
Strength & Weakness of Selection
Strength Weakness
 It is important to take the attitude test
that can help evaluating the candidate
according to the job role.
 With the help of interview, human
resource can identify the confidence
and potential of the candidate.
 Selection is a time consuming process
which includes various steps for hiring
the candidate.
 Sometimes interview leads to the
biasness while selecting the candidate.
TASK 2
P3 Benefits of various HRM practices within an organisation for both the employer & employee
There are various types of practices which is considered by the human resource management
which help in maintaining the regular operation within the organisation and benefits for the the
employees and the employer HRM practices are explained as follows:
HRM Practices Benefits to Employer Benefits to Employee
Performance
management
It is the practices that help in
enhancing the overall performance
and working level of the employees
so that they can establish a good
relationship with their employees and
With the effective performance
management practices, British
Airways employees can upgrade
their productivity and maintain all
the job requirements so that they
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help in giving satisfactory results. can enhance the overall
productivity.
Training and
Development
British Airways is getting more
attention for the advanced level of
training session to the employees that
can help in keeping update with the
changing trends so that the
employees can effectively fulfill the
needs of the employer and meet their
expectations.
When the organisation is giving
effective training sessions to their
employees it will help in
enhancing the skills and abilities
of them and they will perform
more effectively in their given job
role and contributed at achieving
the overall objectives of the
British Airways.
Compensation It is the practice that play a
prominent role in retaining the
employees for a long period of time.
British Airways as using specific
compensation policies so that they
can rightly satisfy the employees by
which they can deal with the
employer and also address all the
questions and queries of the
employer in order to get
effectiveness the given job role.
Giving various compensation
benefits to their employees so that
they can improve their
performance and develop the
various career opportunities
within the organisation. Satisfy
employee is considered as a
valuable assets for any
organisation that help in establish
the good brand image in the
market.
P4 Evaluate the effectiveness of various HRM practices in terms of raising organisational profit
& productivity
It is shown as per the discussion of the various human resource practices that they are
contributing their best in the development of the employees that improve the overall working
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environment of the organisation. There are different practices which is being used by the British
Airways, in order to get proper direction for enhancing the performance of the candidate.
Effective HRM practices are learning and development successful planning and job analysis,
performance appraisal, job design and implementation and compensation. These practices helps
in providing the positive working to the employees which is eventually enhance the brand image
of the company. The effectiveness of certain HRM practices is giving more a advantage to the
employees such as keeping up to date with the emerging trends inhen Singh the core skills and
competencies maintain the work balance and improve the applicability to deal with the critical
situation effect of learning and self development. All these benefits improve the overall
efficiency and productivity of the team members so there all all work properly in their given job
role in order to complete the task within the set time frame by which the can retain the
effectiveness of their work and profitability the company. The another practice which is used by
the Human resource department of British Airways strategic planning and policies, online
training sessions and formulation of working strategies so that the organisation can focuses on
their employees as they are the key of success impact directly on the efficiency and the
productivity of the company.
TASK 3
P5 Importance of employee relations in respect to influencing HRM decisions
In order to run the organisation in an successful manner, it is necessary to build a good
relationship with their employees so that the manager and the leader work effectively within the
team in order to attain organisational goal. British Airways is focuses on creating good
relationship with the employees so that they can contribute effectively and their operations and
company can offer salary wages and promotion to them. Human resource manager of British
Airways emphasising on the organisation structure so that they can in stablished a good working
culture in which the values beliefs and norms of the employees can be preserved so that it make
easy for the employed to maintain a healthy relationship with their managers leaders and
coworkers. It also eliminate the risk communication and confusion and there are various aspect
in relation to employees which is and listing the importance to the decision making of the human
resource management that are explained as follows:
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 Improve job satisfaction - the effective implementation of the employer relation helps in
answering the job satisfaction of the workforce so that they can effectively contribute in
achieving the organisational goal of British Airways and also influence them to perform
well. Leader of the company is maintaining coordination within the team members so that
they can support in order to enhance the overall performance of the different operation.
When the employees is been satisfied with their job role it will help in providing the
effective efforts in their given job role and show the active participation in the decision
making process. Flexible Working hours –it is containing the specific strategy that is providing flexible
working hours to their employees so that they can work comfortably without any tension.
In context to British Airways, the employee is giving the flexible working hours by
which state and maintaining the good relationship with their employees in order to share
their issues and ideas for the growth of the company. Eliminate disputes - in order to maintain the healthy relationship the workforce that can
leads to eliminate the dispute among the employees and British Airways manager is
adopting the various training session and providing depth understanding about the the
teamwork so that employees can collectively the conduct the team work without any
introduction and have proper communication channel by which the good relationship is
being maintained in order to reduce that disputes from the workplace.
P6 Key elements of employment legislation & the impact upon HRM decision-making.
In order to get higher success, it is important to concentrate on laws and legislation related to
the employees by which the organisation can maintain all the legal protocols by which they can
effectively work and provide the effective contribution in the decision making process of the
human resource management. In context to British Airways, organisation is considering the
specific key elements related to the employment legislation that are explained as follows:
 Equal Pay Act, 2010 - it is the act which is maintaining proper law of legislation within
the organisation and also emphasizing on equal salary employees on the basis of their
performance and there will be no discrimination on the basis of age color caste gender so
that British Airways can utilize the probabilities of their managers and leaders in order to
establish effectiveness within the organisation. The company use this act so that all the
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employees equally treated by their leaders and managers by which employees can freely
share their view point to the management that help in taking the right decision and the
various operations within the organisation. It also reduce the biasness so that employee
can freely share their feedback and suggestions that would be considered by the manager
in their decision making within the organisation.
 Employment Right Act, 1996 - the act is formed by the government of the United
Kingdom in order to protect the employees right within the organisation. The help of
these acts, British Airways can effectively maintain the employees rights and also focuses
on every consideration of the act. There are different aspects involved in this act are late
salary, issues with management so this is important for the company to eliminate all the
factors in order to for them salary on time that help in controlling the job requirements of
individual.
TASK 4
P7 Illustrate the application of HRM practices in a work-related context, using specific example
Human resource practices providing active participation of the employees in the working
conditions and the British Airways manager also maintaining and evaluating all the applications
of the HRM practices so that they can effectively manage all the operations of the employees. On
the basis of requirements of the company, it is evaluated that organisation needs a marketing
manager who can effectively frame various strategies and policies which can contribute
installation good brand image in the market. There is a requirement of excellent marketing
manager organisation is preparing specification of portfolio of marketing manager that is given
as follows:
JOB DESCRIPTION
Job Title- Marketing Manager
Reported to - Marketing Department
About the role
Marketing manager must have the skills to promote their products and services in the marketing
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by attracting the large group of potential customers. They must have the capabilities of
conducting the market campaign for enhance the sale of the company.
Responsibilities
 To have the effective marketing team for the particular projects.
 To establish effective coordination among the employees.
 Follow appropriate structure in order to maintain the marketing team tasks.
 To adopt strategic strategies for the enhancement of marketing plan
 To maintain effective employee engagement with the team members so that they can
work freely.
Qualification
 Bachelor degree in marketing field
 Master degree in marketing field
 Certification in digital marketing
OFFER LETTER
British Airways
June 22, 2021
LMN
Dear ABC,
We are so grateful to share this new to you that you are selected as a marketing manager in
British Airways as per of your outstanding performance in the interview, company decided to
appoint your to provide responsibility of marketing manager.
On the basis of discussion, we are hoping that you are suitable to join us on Junne,22,
2021.Companye are required documents for the further verification process so please attached
all your academic & experience documents in the same mail I'd .
If you have some query please feel free to ask the questions
Regards,
HR Manager
CV For Marketing Manager
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Name -
Educational Background
 Certification in the Marketing specialization
 Degree in marketing specialization (MBA )
 Social media and digital marketing competencies
Professional Qualifications
 More than 3 years of the experience as a marketing manager
 Knowledge about Strategies and marketing campaign
Experience
2015 - Present: Customer Service Manager
Duties are comprised-
 Handle the customers queries and requirements
 Conduct strategic planning
2016-2019: Assistant Marketing Manager in London
Responsibilities
 Maintain proper customer engagement
 Maintain proper chain of command and a lot all the work task to the team members.
 Manager records of the employees and also their activities
Education
 Lancaster University 2004-2008: Marketing Management
Job Advertisement -
Job Opportunity
British Airways require aware experienced marketing manager who can maintain their roles and
responsibility properly and also maintain good coordination with the team members.
Qualification Required –
MBA Degree with the Specialization in Marketing & certification in the marketing related
services in the recognized educational Institutions.
Experience
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3 Years experience as a Marketing Manager in the Organization and also digital marketing
developer.
Age
Between 28 to 35 with the the knowledge and understanding about the marketing field.
Salary
Good salary package on the basis of employee experience.
Interested people can share their job applications along with the CV & also send with this 2
passport sized photos with contact details.
Manager HRD
British Airways
Interview Questions (Preparatory Notes)
Tell me something about yourself
Share your last job experience in short
Why you are passionate about marketing field?
What is the reason that you want to work in this job?
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CONCLUSION
On the basis of this report, it can be concluded that human resource management is
important in order to maintain the performance and productivity of the employees. There are
different HRM practices that is help in maintain in the decision making of the manager and also
identify the benefits of the HRM practices in relation to employer and the employees. This report
also identify the importance of employee relation so that the company is actively instability the
good relationship and reduce the certain issues from them. It also determine the strength and
weakness of recruitment and selection. At last various employment laws is being analysed for the
welfare of the company and also analyse some examples in terms of specific backend job role.
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