Understanding and Leading Change in Burberry: Impact, Drivers, and Measures

Understanding and
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explain the varied organisations examples to define the impact of change .....................1
M1 Drivers for changes..........................................................................................................3
TASK 2 ...........................................................................................................................................4
P2Analyse internal and external factors for change ..............................................................4
P3 Determine measures that will aid to decrease the negative effect of change....................6
M2 Theories and models to evaluate organisational response...............................................7
D1 Conclusions and recommendations .................................................................................8
TASK 3............................................................................................................................................9
P4 Describe different barriers for change ..............................................................................9
M3 Force field analysis to analyse the driving and resisting forces ....................................11
D2 Evaluation of use of force field analysis .......................................................................11
TASK 4..........................................................................................................................................12
P5 Apply different leadership approaches ..........................................................................12
M4 Extent to which leadership approaches can deliver organisational change effectively. 14
D3 Effectiveness of leadership approaches and models of change management. ..............14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Change management is an effective approach which is adopted by an organisation to
motivate and support the individuals to adopt changes in order to achieve success and growth in
the business. It is necessary for the firm to implement some effective changes for attaining the
competitive advantage in the marketplace. This will be beneficial for the company as it will
inspire the employees to adopt the changes and help managers to apply appropriate strategies for
controlling subordinates working procedures. The selected organisation in this report is Burberry
which is a British luxury fashion house leading their business in clothing, accessories and
cosmetics. This study will include the effect of changes on the leadership and functions of the
organisation. Also, the effectiveness of changes on the leadership, individual behaviours and
strategies of the organisation will be understand. Along with this, the impact of several barriers
for change on the leadership decision making and the most suitable leadership approach for
overcoming this issue also will be discuss.
TASK 1
P1 Explain the varied organisations examples to define the impact of change
An organisational strategies refers to the sum total of actions which is formed by an
organisation to accomplish their long term goals and objectives. As Burberry is going to
implement new methods of working within organisation so it is necessary for them to make some
effective plans or strategies according to the working environment so that the motive of the
implementing changes can be attained easily(Thomas and et. al., 2013). If they will not apply
necessary changes in their working process then it will impact on their existing strategies and
operations which can be understand by following points:
Basis Burberry Zara
Political changes These are those changes which
occurs due to the changes in
government policies and rules.
Like after Brexit all the rules
were changed and greatly
affect retail sector due to
Zara is also affected greatly by
Brexit due to which they have
to change their strategies and
operations which can be seen
by following points:
Strategies: As they are listed
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which Burberry have to face
the higher loss as lower brand
position and profitability in the
business(van der Voet,
Kuipers and Groeneveld,
2015).
Strategies: Burberry is
offering luxury products due to
which the prices of the
products is high as compare to
others but after Brexit they
have to drop their price which
is essential for them to sustain
their business position for a
longer period of time.
Operations: For attaining the
competitive advantage in the
market they are adopting the
latest technologies and
innovations in their production
activities so that they can
reduce their overall cost and
can offer high quality product
at lower price.
in one of the most recognised
brand because of their high
quality products because of
this they were adopted
skimming pricing strategy
previously but after Brexit they
have to adopt economy pricing
strategy in which they have to
sale their products at lower
price.
Operations: For operating the
business operations smoothly
they are adopting Just in time
method in which their main
focus on managing inventory
so that production activities
can be operate smoothly and
can save the excessive cost of
the operations(Brown, 2012).
Environment changes These changes are arising
because of natural disaster,
climate changes and others. It
lead huge impact on the
operations and strategies of the
Burberry which is discuss
below:
These are the important factors
which should be considered by
Zara while operating their
business activities otherwise it
will greatly impact on the
overall performance of the
business.
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