Understanding and Leading Change Assignment (pdf)

Understanding and
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Comparison between two organisation and their impact on organisational strategy and
operations....................................................................................................................................1
TASK 2............................................................................................................................................3
P2 Evaluating of different ways by which internal and external drivers impacts in the
leadership, individual and team behaviour..................................................................................3
P3 Ways which is taken by organisation for minimising the impact of change on organisation
behaviour.....................................................................................................................................5
TASK 3............................................................................................................................................6
P4. Different barriers of change and determination of them that how they influence leadership
decision making..........................................................................................................................6
TASK 4............................................................................................................................................7
P5. Application of different leadership approaches to deal with change....................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
.......................................................................................................................................................11

INTRODUCTION
Organisational change can be defined as a process by which an organisation implements
modifications in their structure, strategies, policies and methods to complete their work and to
understand the impact of this changes in the business corporation. This changes or new
modification are implemented by an organisation on constant basis to increase the efficiency of
their work. Moreover, organisation change refers to the alternation which occurs in the working
environment in all departments (Espedal, 2017). This report is written from the perspective
Burberry which operates their business's in clothing industry. Further, two organisational case
study will be consider in this report. Along, with this it focuses on the impact of change on
organisational strategies and operations. Internal and external drives of change will also be
covered in this report. At last different barriers which impacts on the change process and various
leadership approaches to overcome from this challenges are also considered in this project.
TASK 1
P1 Comparison between two organisation and their impact on organisational strategy and
operations
In present scenario there are large number of organisation competing with other at global level.
Therefore it is mandatory for each corporation to formulate an effective strategy which leads
them to gain competitive advantage in the industry. The dynamic conditions of the environment
impact on the operations of AGFA and Golden Wonder. Therefore it is necessary for both
organisation to monitor the market environment (Iles, 2017). Golden Wonder is one of the well
known company which manufactures chips, snacks and other eatable items. On other side,
AFGA is a leading organisation that manufactures extensive range of analogue and digital
imaging system to manufactures their products with high quality. Comparison between both of
the organisation is mention as follow:
Changes AGFA Golden Wonder
Political change Their is high competition exist in
market. Therefore it is important
for management of AFGA to
formulate a new strategy for the
The present market condition is
complex as well as static. In the
market of snacks and crisp there
are constant changes are observe
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organisation. Due to implement of
new strategy it is easy for
organisation to gain competitive
advantage in market. So to deal
with this imaging industry consider
implement of technological aspect
which leads the organisation to
gain competitive advantage in
market. Example- Digital
technology is a way to complete
their work in minimum time
period. This activity results
organisation undertakes various
aspect that leads them to achieve
their goals in minimum time
period. Political changes has
impacted organization operation
and strategy in negative way.
Continuous fluctuation brings
affect business growth and
development in global market
place.
by the management of Golden
Wonder. Therefore they introduce
a new product which is a low fat
chips products. Management of
the Golden Wonder identifies
respective changes on different
factors that leads them to
manufactures those products due
to which it is easy for them to
deal with environmental factors
that impacts on the sale of
product. To implement this in
effective way management
introduces a product and strategy
to overcome from the challenges
of changes in environment. In an
organization change has affected
firm's strategy and operations in
negative aspect. It has slowed
down the production level due to
which set standards are not
achieved.
Technological change AGFA is manufacturing quality
products. So to produce them in it
is necessary for organisation to
develop a transparent process
which leads them to enhance the
productivity of the organisation.
Moreover, they are manufacturing
digital products so there are
various changes are implemented
This is mandatory for the
organisation to expand their work
by doing an effective market
research in the organisation. The
major change that is monitored in
the organisation relates with
research and development team.
This is mandatory for them to
complete their operations which
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in their process which leads
organisation to complete their
effectively. With impact of
technological change, AGFA need
to manage and complete its
operations with the updated
technology of market.
Technological change has
impacted organization operation
and strategy in positive way.
Change brings modifications which
help them to gain competitive
advantages against rivalry.
helps them to implement effective
marketing strategy in the
organisation. This results changes
that take place due to
technological aspect are managed
effectively by management of
Golden Wonder. In an
organization change has affected
firm's strategy and operations in
positive aspect. Modification
according to the dynamic
environment helps company to
cope up emerging demands
prevailing in the market.
TASK 2
P2 Evaluating of different ways by which internal and external drivers impacts in the leadership,
individual and team behaviour
Driver of changes can be defined the internal and external pressure which impacts on the
organisation to implement changes in organisation. These changes impacts on strategies, plans,
procedures and teams of a corporation (Järvi, 2018). Their are various areas exist in the
organisation where impact of them is easily considered by the organisation. Some the changes
which impacts on teams, behaviours and organisation are mention as follow:
Internal factors
Management of financial department- The major driver of change for Golden Wonder relates
with the financial aspect of the organisation. This determines it undertakes all the activities that
are related with monetary transaction internal and external departments of the organisation.
Further, in addition to this management includes various decisions which are related with
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purchase of raw-materials. Along with this it also considered the price factor which is decided
by organisation to sale their goods. This changes impacts in leaders like if the funds for the
Golden Wonders is deficit then it is complex for leaders to complete the project in effective way.
Whereas, for individuals this changes creates barrier in release of their salary and other
incentives that generates demotivation among employee's to complete their work (Komives,
2016). This all changes take place in organisation because of the unstable political conditions of
a country. Example: Management of financial department affect leadership, individual
behaviour and team in an organization in both positive and negative way. Lack of capital affect
leadership as they not able to guide subordinates properly. Along with this continuous fluctuation
in financial management affect the behaviour of people and team as they are unable to satisfy
customers needs and wants in the set time frame.
Organisational culture- This is one of the crucial factor due to which changes in all the
departments of an organisation take place. This system encompasses of different belief system,
values and morals that are followed by the organisation to complete their work with more
efficiency. The culture of Golden Wonder consists of various factors which all are focused on
accomplishing on organisational goal by providing effective goods and services to its
customer’s. This Driver impacts on the goals of a organisation as employee's culture relates
directly impacts on completing their work in minimum time period. The culture followed by
Golden Wonder impacts positively on the leadership factor. As this culture helps managers to
engage the whole for completion of their project. Moreover, due to interaction between team
members of the organisation positive and favourable working environment is formulated which
leads them to complete their work with more efficiency. In context of individuals positive culture
factor motivated them to fulfil their role with more efficiency. Example: Organizational culture
which is stated as internal factor that affect leadership, individual behaviour and team in an
organization in every aspect. Weak culture increases employees turn out ratio which create great
impact on leaders and individual behaviour in negative way. Moreover, team gets de-motivated
if organizational culture is weak or ineffective in nature. Which reduces productivity nad
profitability ratio.
EXTERNAL FACTORS
Political factor- All the policies, rules, regulations which are formulated by the government of a
country are included in this (Lopez and Wise, 2015). This aspect is favourable for the
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organisation because it helps them to monitor the political conditions. Modifications and
changes that are done in organisation because of political scenario are difficult for organisation
to control. In context of Golden Wonder organisation as well as management is impacted due to
the Brexit. It results management need to change their policy due to leaders and individuals are
demotivated because Britisher and Non-Britisher both are engage in organisation for completion
of their work. Example: X comply is expanding is business in Y nation and its political
conditions are not stable in nature. It affect individual behaviour, team and leadership in negative
way. As there is frequent fluctuation in political conditions firm's team is unable to meet the set
goals. However,employees behaviour and leadership is affected negatively due to which chaos
and conflict arises.
Economical factor- Economy aspect of the organisation undertakes various factors such as
consumer purchasing power, buying behaviour of employee's and the market conditions of the
country. In context of Golden Wonder there are complex issue are monitored by organisation.
Due to the decision of Brexit entire market of UK is facing challenges. So leaders requires to
communicate with the groups and individual in order to conveyance them for reducing their
salaries. This results it is easy for organisation to overcome the issue of economical conditions of
the country. Example: X firm is expanding the business in Y nation as economical factor are
not stable it affect individual behaviour, team and leadership in negative manner. Leaders are
unable to motivate staff to work hard whereas, unhealthy nature of team and individual
behaviour reduces productivity level which results in huge loss of finance.
Social factor- Customer’s are the most important aspects for an organisation that leads them to
earn more amount of profits. This is mandatory for Golden Wonder to perform their operations
by undertaking social factor. As it leads them to achieve more success in market by satisfying the
needs and wants of the customer’s. The preference and demands of customer’s changes with in
short intervals (Maguire, 2015). Example- there is high competition exist in market so several
organisation offer discounts to remain sales constant for a longer period. For this leaders required
to set some activities by which it is easy for subordinates adopt this change practices. With
understanding of social factor employee's and individuals, manufactures and offers those services
by which it is easy for them to satisfy needs of customer’s. Example: X firm is expanding the
business in Y nation so it is important to follow social issues. By avoiding social norms the
leaders unable to guide the co-workers to perform their task easily. Along with this set objectives
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are not meet on time. To some extent team and individual behaviour become unhealthy which
decreases market value accordingly.
Technological factor- From the recent years, technology is included in most of the functions
and departments of the organisation. Due to technological aspect it is easy for all of them to
complete their work in minimum time with more efficiency and effectiveness. Golden Wonder
must included technological aspect in organisation in order to complete their work in organised
way. But individuals or group members resist to implement new changes because it changes the
overall performance of an organisation. Hence, leaders need to deal with groups and individuals
to encourage them to participate in effective training for the employee's. Example: X firm is
expanding the business in Y nation so it important to adopt modern tools and techniques. By
doing so leadership, team and individual behaviour is affected in positive way as they assist them
to work effectively and efficiently to meet the set objectives.
P3 Ways which is taken by organisation for minimising the impact of change on organisation
behaviour
Their are several measures are taken by the organisation for minimising the negative of
change. This measure leads the management of Golden Wonder to complete their work in
appropriate manner by adopting new and updated methods that leads the organisation to design
their product according to market needs (Mahmood, Perrins and Liu, 2019). Example- They are
manufacturing fat free products which helps them to increase the sale of their products.
Moreover, it results the management of Golden Wonder gain sustain growth for their business's.
Preparation of planning
To minimise the negative impact of changes. Management of Golden Wonder executes
PDCA model which helps them to formulate those strategies by which impact of the negative
impact of change will be reduces. Some steps of PDCA model is as follow:
Plan- It is the first step that leads an organisation to complete their work through accomplishing
an effective market research for analysing conditions of whole market. In order to determine
effective opportunities, planning is the first step which leads them to achieve their target with
more efficiency. Example- The management of Golden Wonder do the research to analyse
technological and political changes for formulating strategies which leads organisation to launch
their products in effective manner.
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Do- This step is one of the essential factor which leads an organisation to execute all those steps
which are decided by top management for completing their work with more efficiency. Further,
this step is more favourable for organisation to analyse the strategies of the firm in order to
provide their services with more efficiency. Example: Golden Wonder top level management
after planning do activity is executed. Here the plan is implemented successfully in order to gain
best outcomes in set time frame.
Check- In this stage it is essential for them to measure the performance and effectiveness of the
strategies that helps the firm to make changes in the organisation. Along, with this it is beneficial
for Golden Wonder to compare the actual outcome of its strategies (Malinowska and et. al.,
2016). So it is easy for organisation to identify the gap between their expected and actual
performance. Further it also helps to increase the efficiency of their plans through make
mandatory changes in organisation. Example: After execution Golden Wonder cross check plan
in order to make further improvements in intense competitive world. Here, necessary changes
can be done so as to retain potential and capable employees for longer time period.
Act- After determining all the above mention stage, this is necessary for Golden Wonder to select
one of the suitable strategies. This activity results it is easy for corporation to implement those
steps which helps organisation to adopt changes in all departments. Example- Organisation
organise training and development classes to familiar employee's with the changes that are
decided by management to implement in the organisation.
Evaluate measures to minimise negative impacts of change on organisational behaviour.
PDCA model helps AGFA to minimise negative impact on organizational behaviour to a
large extent. By doing proper planning and executing it in effective manner helps the firm to
gain competitive advantages against rivalry and smooth organizational behaviour is created.
After executing the designed plan it is important to check it so that necessary modifications can
be done accordingly and best results can be attained. The last step of the model is act, in this
appropriate tactics is adopted to accept all kinds of department change smoothly. By doing so the
negative aspect of change on organizational behaviour can be maximized.
This model is effective to minimise the change impact on organizational behaviour by
following the steps in proper manner. The very first step is planing that aid them to inter into
new market easily. All the steps are interlinked with each other and are some where dependent
so that desired outcomes can be gained. And tough competition can be created for other business.
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TASK 3
P4. Different barriers of change and determination of them that how they influence leadership
decision making
The modification in a company is monitored as the important aspect to analyse to critical
situation of the organisation as it aids them to design effective plan of actions in order to
accomplish the aims and objectives of the company. In order to survive or sustain into
competitive atmosphere, the administration of the company have to accept the modifications
which help the organisation to sustain till long time period (Nelson‐Brantley and Ford, 2017). In
context of Golden Wonder, a British company that produces foods, snacks and other products to
its target audiences. So the barriers which is faced by this firm are defined as below:
Deficiency of staff engagement- In current era, it is the major issue which is suffered an
faced by the entire world. This problem generate because mostly staff are afraid with change and
modifications. So they are not make their participation into the process of change whereas some
employees may cater in this prospect. Engagement of staff is only possible if the management of
the company listen their views and ideas as well as checking them that changes are relevant to
the company as per its engagement. In Golder Wonder, the staff are generally engaged in the
business operations by which it can capable to proceeds initiation in proper way. This create
impact upon leadership determination devising process on Golden Wonder because most of the
employees of the company has change fear so it unfavourably affect employment and
profitability. So it is crucial to the leader of the company to take effective decision regarding it.
Lack of employees has affected the decision making process of Golder Wonder to a
large extent as emerging needs and wants of the consumers are not attained. Along with this
designed tactics need to be modified accordingly. Which consume lot of time and money.
Insufficient staff in AFGA decreases productivity due to which tough competition is not
created for others. Additionally, top level management is directly affected by this change barrier
as it restrict the growth ratio.
Infectiousness abstraction- If there are lack of appropriate communication within the
company then it generate barriers regarding change and modifications. For the development of
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the company effective communication is important because with the help of it employees can
communicate effective ideas and plans to their seniors (Prakah-Asante and Yang, 2015). If there
are lack of effective abstraction then various issues and problems are generated such as conflicts,
dis-gratification between employees and influence decision making of leaders. In Golden
Wonder, it affect the gross sales and production of the firm.
This change barrier has impacted Golder Wonder decision making process in negative
way. This barrier of change creates huge trouble in attaining set bench mark. Due to which
market value decreases gradually in open market place.
Deficiency of staff members in AFGA has affected the smooth functioning of the
business. All the department activities has slowed down to a large extent which has reduced
profit maximization level.
Preceding defined modifications barriers has create affect leaders decision and
achievement of objectives. With the help of Force Field analysis, the management of Golden
Wonder can analyse and determine challenges to utilize strategic decisions which improve
growth of the firm.
Force Field analysis
It consist some steps which are as following:
Change force identification- In Golden Wonder, the management of the company
monitor risk components at the time of implementing change into continuous process. Due to
which it is most important to administrator to minimise risk and formulate effective plan of
actions.
Change substance- According to the need of manager to find out the reason which are
appropriate for the firm to bring change for forthcoming.
Score assign- In it, the administrator require to allot proper score too all modifications
which is executed to accomplish the aims and goals in proper manner. So it required to the
respective company to design procedure of change effectively and efficiently.
Force against alteration identification- According to it, the manger of Golden wonder
required various resources so that the person can make change and make improvement in
organisation's work (Song and Lim, 2019).
Evaluate and execute- In it, the administrator of receptive company implement
modifications in different ways within the company. Therefore, it helps employees of the
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company to execute its ideas into company so that it can sustain long time period in competitive
market.
TASK 4
P5. Application of different leadership approaches to deal with change
There are several leadership approaches which can be use and adopt by the management
of Golden Wonder to perform their task in efficient manner. Some of them are mentioned as
following:
Democratic leadership approach- It is also know as participative leadership in which
team members are also have chance and opportunity to participate in decision making process
and share their ideas and thoughts. In Golden Wonder, if the leader adopt this leadership
approach they can motivate and involve employees in determination devising process which help
in encouraging employees and maximizing the productivity of the company. This approach is
beneficial because it help in motivating employees but it takes time to reach a agreement which
generate as disadvantage of it (Wang and et. al., 2019). AGFA adopts this model in their
organization in order to assure employees that they are valuable assets of the firm. By giving
priority to their decision-making process in order to attain best outcomes. It will raise their
overall performance which assist them in attaining set goals.
Autocratic leadership approach- According to this approach, within a company only leader is
able to take decision regarding any issue and problem, no staff member is allowed to share own
ideas. In Golden Wonder, the manager of the firm involve employees in decision making and
due to which the employees feel demotivated. It create unfavourable impact on working ability
of staff and productivity of the firm. The advantage of this approach is that it removes the
pressure on the employees.
AFGA follow autocratic leadership approach where top level frame tactics and lower level
implement them effectively. By doing so less chaos generate and business operates smoothly in
open market place.
To analyse defined information, it can be suggested to the management of Golden
wonder that it should follow and adopt democratic leadership approach so that they can feel their
workforce special and important which motivate them and it also assist in improving
productivity of the company.
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Kurt Lewin's change model
This model considered three steps of change which help in making improvement in the
current position of the company. They are as following:
Unfreeze- In Golden Wonder, the management of the company can monitor the
performance of the company can monitor the requirement of change. For instant, respective
company need of modification in its promotional technologies which are currently utilized by
administration (White and Robinson, 2014). They are using promotional events, personal selling
and others. But they make decision to promote its products through social media for which they
need to take approval from top management.
Source: Kurt Lewin's Change Management Model,(2019).
Change- According to it, the administrator of the company share plans and ideas
regarding change to other employees. After it they can develop plan of actions according to the
requirement of change by involving staff members in to modification process. In this, respective
company may formulate relevant plans to design strategies and techniques.
Refreeze- in this step, the management of Golden Wonder can formulate a way through
which modifications can be implement and company can sustain at marketplace till long time
period. For this, they can organise training and learning programs and sessions so that employees
can have information about different required technologies and their importance regarding
company. With the help of it, the employees of Golden Wonder can have knowledge about
technological change in the company and how they are important for the growth of the
organisation.
CONCLUSION
In the end by the above mention report, it is concluded that changes are essential part of
the organisation. So it is important for corporations to manage and adopt those strategies which
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Illustration: Kurt Lewin's Change Management Model

helps them to complete their work through implementing changes in the organisation. On other
side it is also important to compare the changes that impacts on operations and strategies of
organisation. Further, internal and external drivers are implemented to adopt the changes in all
the departments of the organisation. To understand this with in a better way strategies to
overcome from the negative impacts of changes are also developed in this task. Furthermore, to
implement this effectively PADC model is implemented which leads an organisation to get over
from the barriers that slow down the process of change in organisation.
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<https://www.managementstudyguide.com/kurt-lewins-change-management-
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