Understanding and Leading Change

This project compares between two organisations for analysing business strategies and operations. It further evaluates internal and external drivers of change that affect leadership, team and individual behaviours within business.

Understanding
And
Leading
Change

Table of Contents
INTRODUCTION.................................................................................................................................3
TASK 1.................................................................................................................................................3
P1. Compare different organisational examples which impact change in business strategy and
operations..........................................................................................................................................3
TASK 2.................................................................................................................................................5
P2. Evaluate internal and external drivers of change that affect leadership, team and individual
behaviours within an organisation.....................................................................................................5
P3. Evaluate the measure that can minimise negative impacts of change on organisational
behaviour...........................................................................................................................................8
TASK 3.................................................................................................................................................9
P4. Explain different barriers for change and determine how they influence leadership decision-
making...............................................................................................................................................9
TASK 4...............................................................................................................................................11
P5. Apply different leadership approaches to deal with change in organisational context...............11
CONCLUSION...................................................................................................................................12
RECOMMENDATIONS.....................................................................................................................13
REFERENCES....................................................................................................................................14

INTRODUCTION
The organisational culture describes values and behaviours of members performing their
actions with the motive to achieve individual and organisational goals and objectives. The main
purpose of an entrepreneur is to develop innovative idea for planning through strategic decision-
making procedure that creates opportunity for growth and stability of business in perfect competition
market. It’s the duty and responsibility of managers to identify problems and demonstrate various
measures to solve it effectively (Ashley, Gifford and Lefebre, 2019). This project is based upon
Jessops (Group) Limited as being the subsidiary company of Snap Equity Limited. The Jessops has
been a leader in photographic business since 1935 for over 75 years in England (Leicester). This
project compares between two organisations for analysing business strategies and operations. It
further evaluates internal and external drivers of change that affect leadership, team and individual
behaviours within business. This project examines various measures to minimise the negative impacts
which change organisation behaviour. It also explains different barriers for change and determines
how they influence leadership decision-making with application of different approaches.
TASK 1
P1. Compare different organisational examples which impact change in business strategy and
operations
Organisational changes:- This refers as the process of growth, decline and transformation of
activities within an organisation. It is the movement of business from one state of affairs to another
which involves changes in company structure, strategy, policies, procedure, technology, culture, etc.
These changes may be planned in years, decades, etc., in order to meet the needs, desire and wants of
their customers for accomplishment of success by changing their managing and leadership styles.
Jessops Group Limited:- This organisation is considered as British photographic retailing
company. It was established by Frank Jessop at Leicester, United Kingdom in the year 1935. The
entrepreneur or founder or leader performs its actions as highly specialised photographic retailer for
expanding its business to major towns and cities. The products of Jessops consists photographic
equipments for processing its business of photographs in accordance with demand of customers by
generating qualitative images and films. The Chief Executive Officer of Jessops Group Limited is
Peter Jones with its attached websites www.jessops.com. The main purpose of Jessops Group Limited
is to focus on organisational change as to drive the business in modernised with strategic decision
making procedure for analysing the changing taste and preference in demand of their end-users
(Atwood, 2018).

Calumet Photographic:- This organisation is formerly known as Calumet Manufacturing
Company as being the photographic retail store headquartered in Chicago, Illinois. It was founded by
Kenneth Becker in 1939 and headquartered in UK, Germany, Netherlands, Belgium, etc. The products
of Calumet photograph includes cameras, video, film, accessories, etc., and involves 200 employees
with its websites www.calphoto.co.uk. The main purpose of Calumet photographic is to implement
organisational changes to compete with rivalries through their competitive strategies by developing
their internal strength to control weakness and external opportunities to overcome threats.
The comparison between these two organisations is further explained on the basis of
organisational changes which are mentioned below:-
Organisational Change Jessops Group Limited Calumet Photographic
Vision The vision of Jessops is to emerge
as most competitive quality
producer of heavy engineering
equipments globally upholding
transparent business ethics and
norms by adding value for all its
stakeholders and customers.
The vision of Calumet
Photographic is to be with you for
all of life’s important moments.
Mission The mission of Jessops Group
Limited is to harness a continuous
process of learning and
innovation, new technologies and
initiatives for continual
enhancement of products and
services.
The mission of Calumet
Photographic is to document
memories and stories of magical
personal events with warmth and
artistry to preserve those moments
in family legacy.
Structure The organisational structure
adopted by Jessops Group
Limited is divisional structure in
which all the actions are
performed in particular
department or sector and other
functions does not involve in
another functional unit unless it is
required (Burke, 2017). It is easy
and simple for managers of
Jessops Group Limited to
The organisational structure
adopted by Calumet Photographic
is Matrix structure which creates
many problems for business to
perform its operations in
systematic manner. It is adversely
affected by the involvement of
organisational change in business
which creates hectic situation in
business as to concern with their
managers, leaders and employees

implement change in their
organisation as it improve the
ability for business to achieve
success efficiently.
that create more time consumption
and delay in accomplishment of
their organisational goals and
objectives.
Strategy The main purpose to change the
divisional structure is to improve
employee relation that leads to
develop and build engagement
and involvement among one
another and to share their view
which results in getting optimum
solution to increase productivity
and profitability ratios.
The major strategy to change the
matrix structure for improving the
performance of employees with
adoption of technological
equipment as it reduce time
consumption and increase
effectiveness by maintaining its
quality to print image, video,
films, etc.
The Comparison between Jessops Group with Calumet Photographic organisations are
mentioned as under:-
 Quality:- The quality improvement is very essential in organisation for being successful
through attracting large customers. The managers of Jessop Group further emphasize on their
quality improvement for satisfying the demands of clients whereas Calumet Photographic
lacks in quality management. This creates opportunity for Jessop to be stable at competitive
market with achievement of goals and objectives.
 Adoption of Technology:- This is the ability of managers in minimising its expenditure
which tends to save money and utilise in adoption of technology. The managers of Jessop
Group are highly beneficial with new equipments that lead to minimise errors and improve
quality with time management whereas Calumet Photographic are deficient. It develops
challenge for Calumet in increasing expenditure that results in pertaining loss.
 Organisational Structure:- The main function of an organisation is to adopt best structure
within business administration that leads to minimise work load through delegation of roles
and responsibility. The managers of Jessops Group implement divisional structure which is
beneficial for effective management whereas Calumet Photographic execute matrix structure
that restrict specialisation of workers which delay in goal accomplishment.

TASK 2
P2. Evaluate internal and external drivers of change that affect leadership, team and individual
behaviours within an organisation
Drivers of change:- It is described as research-based publication introduced by Arup for
helping its business and clients to explore their leading factors which might affect in future world.
Managers of Jessops Group Limited mainly focus on drivers of change as it affects internal and
external factors of organisation either positively or negatively to achieve organisational goals and
objectives (Doğru, 2015). These drivers of change are further categorised with reference to managers
of Jessops Group Limited are as follows:-
Internal Drivers:- This intrinsic factors of business which affect in either strength or
weakness of an organisation to achieve its goals and objectives. These internal elements include
capabilities, resources, inventions, dissatisfaction, desire, etc. It affects stability of organisation by
lacking in proper utilisation of scarce resources as well as managers are not capable in managing their
expenditure properly. Managers of Jessops Group Limited focus on internal drivers for maximise
strength to control weakness with the application of SWOT Analysis are as follows:-
SWOT Analysis:- It is the abbreviated form of Strength, Weakness, Opportunities and
Threats. This analysis is considered as strategic planning technique used by organisation to analyse
their competitive strategies as compared to its rivalries for remaining stable in global market. The
intrinsic driver affects the morale of workers by restricting their interest towards work which is
difficult to motivate them. The leaders face challenge as they have to once again plan and plot their
strategies with changing ideas and its being difficult to explain with building morale. Managers of
Jessops Group Limited implement this framework as to examine capabilities and resources as
compared to other organisation which affect growth and stability of business (Hyde, 2018). These are
explained as:-
Strength (S) Weakness (W)
 The Jessops Groups Limited focus on
innovating new ideas to modernise their
photographic business for enlarging
customers.
 It focuses on building strong leadership
and employee motivation by encouraging
them to complete their task for
accomplishment of individual and
organisational goals.
 The Jessops Groups Limited is adversely
affected by increase in their finance cost
and tax charges that result in high cost of
photographs.
 The traditional film printing in United
Kingdom was declined by around 30% in
year which poses challenge for directors
and managers of Jessops.
Opportunities (O) Threats (T)

 The Jessops Group Limited focus on
developing emerging economic trends by
increasing product portfolio and imaging
business.
 The main purpose of Jessops Group
Limited is to focus on producing prints
from photographic films with every shot
of reel in good quality (Jalagat Jr, 2017).
 The Jessops Group Limited is most
probably facing the challenge of
developing ideas and plan to combat the
changing market and stimulate new
demand.
 It further exposure to the impact of Euro
Zone crisis relates with multi-year debt
crisis that has been taking place since
2009.
External Drivers:- It is extrinsic factors of business which favourably or unfavourably affects
enterprise with its positive or negative impact to sustain in perfect competition market. These external
elements involve customers, competitors, investors, technology, government, etc. It challenges the
organisation by creating threat for company to analyse various changes taking place and it’s difficult
to adopt them easily with less time consumption. Managers of Jessops Group Limited focus on
external drivers for maximising opportunities to overcome threats with application of PESTLE
Analysis are as follows:-
PEST Analysis:- It is the abbreviated form of political, economical, social and technological
factors. This framework of macro-environmental factors is used in scanning component of strategic
management which favourably or unfavourably affects the stability of business. Managers of Jessops
Group Limited implement this analysis to assess company’s current position within the market by
determining their opportunities for business to overcome threats. The managers emphasize on
analysing the impacts of these external factors and aims to distinctive strategies with corrective
measures for being sustainable at global marketplace. The leaders and effective team is adversely
affected as they have to perform actions repeatedly with new strategies that restricts their
specialisation and results in huge time consumption. These are mentioned below as:-
 Political:- This factor focus the rules and regulations which are governed and imposed by
government of United Kingdom. It includes government policy, political stability or
instability, corruption, foreign trade policy, labour and environmental laws, trade restrictions,
etc. Managers of Jessops Group Limited is unfavourably affected by the forthcoming
legislations on their operations with manufacturers and retailers of electronic goods for
disposal (Lim, 2019). They are negatively impacted for not able to recycle in high public
agenda through which government imitates to promote their products and services. It is
further being controlled by acquisition of Waste Electrical and Electronic Equipment (WEEE)

and contributing it towards national funds to assist local council that leads to remain stable in
global market.
 Economical:- It involves the elements such as economic growth, foreign exchange rates,
disposable income of consumers, unemployment rates, etc. These factors have direct or
indirect affect on short and long-term goals and objectives. Managers of Jessops Group
Limited is unfavourably affected as the country is facing challenge of unemployment people.
The company is negatively impacted by this economic sector as they are bound to pay
minimum wages to their employees. It further reduces demand of their customers as they have
less disposable income which declines their sale. This threat and challenge for managers of
Jessops is controlled by attracting customers to order their images and gifts through online
stores with help of social media channels (Olson and Simerson, 2015).
 Social:- This social factor includes growth rate, age and income distribution, career attitudes,
safety emphasis, health consciousness, lifestyle attitudes and cultural barriers, etc. Managers
of Jessops are capable to meet the requirement of their customers by supplying them
qualitative photographs in accordance with their image and print. The company is favourably
affected as Jessops have modernised the trend of market in comparison with traditional by
capturing 65% of its market share for producing standard prints. The Jessops research shows
the challenge that 80% of people are not been aware of photo book idea which are also being
promoted and positioned by generating different products for niche market.
 Technological:- It is the determinant which consists for technological level of innovation,
automation, research and development activity, etc. The managers of Jessops Groups Limited
are favourably affected as they are capable to produce more photographic images with various
new prints to attract customer at large scale. This result in developing images with qualitative
edition, alteration and animated films with the help of digital camera that expand business by
enlarging target market. Jessops is seeking to make its customers more aware of multi-
channel services that include wide range of new opportunities for printing images by
uploading and downloading image to social media (Peate, 2019).
P3. Evaluate the measure that can minimise negative impacts of change on organisational behaviour
Business environment:- This is described as combination of internal and external
surroundings which either positively or negatively affect the business to sustain in global market.
Managers of Jessops Group Limited focus on both intrinsic and extrinsic atmosphere to develop their
competitive strategies through strength to control weakness and opportunities to overcome threats.
Bruke-Litwin Model:-
 External environment:- Managers of Jessops are beneficial by understanding the direct and
indirect impact of organisational change in business that affects the stability of business.

 Mission and strategy:- The managers of Jessops focus on their vision and mission as to
accomplish it by reducing their negative impact through high level of management by
eliminating errors through corrective measures.
 Leadership:- Managers of Jessops directs their commands to leaders and employees for
following their guidance in order to achieve success by analysing the negative impact of
internal and external environment.
 Organisational Culture:- The managers of Jessops are helpful to reduce negative impact by
planning strategic decision making procedure for their accomplishment of vision, mission and
objectives (Smits and Bowden, 2015).
 Structure:- Managers of Jessops recognise departments and formal communicational
channels to orient and develop structure with roles and responsibility of authority, decision-
making and control.
 Systems:- The managers of Jessops focus policies and procedures, mechanisms that help to
support employees for minimising negative impact by developing employee relations among
one another.
 Management Practices:- Managers of Jessops focus on behaviour and activities of managers
for implementing strategy to overcome weakness and threats for sustaining in perfect
competition market with their increased competitive strategies.
 Working Climate:- The managers of Jessops are capable to provide good atmosphere for
their employees to work and breathe which increase their motivation and leads to achieve
goal efficiently by reducing its negative impact through performing with eagerness.
 Tasks and skills:- Managers of Jessops are providing training and development to their
employees for increasing their skills and specialisation to restrict errors.
 Individual values and needs:- The managers of Jessops motivates their employees through
providing them monetary and non-monetary rewards by encouraging them to perform their
task effectively.
 Motivational level:- Managers of Jessops are inspiring their workers by providing bonus,
incentives, degrees, certificates, promotion and performance appraisal.
 Individual and general performance:- The managers of Jessops consider dimensions for
both individual employee and on departmental and organisational level for analysing its
efficiency in performing task to achieve task that result in reducing negative impact of
business.

TASK 3
P4. Explain different barriers for change and determine how they influence leadership decision-
making
The organisational changes are necessary for an enterprise to compete with their rivalries
through their modernise strategies for attracting large number of competitors through their superior
quality of product. Managers of Jessops focus on organisational changes as to meet the requirement of
customers with their various taste and preference by satisfying them through their effective images
and films.
Force Field Analysis:- This model was introduced by Kurt Lewin for its use in development
of social science at 1951. It is powerful strategic tool used to understand both corporate and personal
behaviour of an individual. Managers of Jessops Group Limited analyse the forces which drives
movement towards goal and create opportunity for growth and stability of business. This force is
further explained as:-
 Driven Forces:- It is the ability to manage changes effectively for maximising revenue and
profits. These changes are described on the basis of customer needs, desire and wants for an
organisation (Townsend and ed., 2019). Managers of Jessops Group Limited focus on this
force as to analyse the change in taste and preference of their buyer such as colourful
photograph with good quality.
 Resisting Forces:- This refers as some barriers for company which creates delay in goal
accomplishment must be changed in order to improve efficiency for generating the capability
to sustain in global market. Managers of Jessops Group Limited use this force to accept new
technology, motivation and training programme to increase their employee skills.
Some of the barriers which is faced by managers of Jessops Group Limited while adopting
changes that affects decision-making procedure are mentioned below as:-
 Lack in employee relations:- The managers of Jessops Group Limited are adversely affected
with adoption of change as it restricts to develop employee relations through which workers
are not able to co-ordinate and share views. The barrier comes in intrinsic problem which is
usually being faced by most of business administration.
 Delay in goal achievement:- The organisation is negatively impacted with adoption of
changes as it takes long procedure to implement new function which delay in achievement of
organisational goals and objectives. It is the extrinsic barrier which occurs due to lack in
management and performance evaluation that affects instability of business.
 Poor communication:- The managers of Jessops Group are unfavourably affected as people
are not able to properly communicate with each other due to lack of training and development
skills which restricts in mutual understanding. This is intrinsic barrier that negatively impact

company for lack in trust and faith among workers which avoids collaboration among
workforce in completing the specific target.
 Employee resistance:- The Jessops Group managers face challenge due to high employee
resistance that results in huge conflicts, battle and abusive communication among workers as
they does not develop understanding of beliefs among each other. It is intrinsic issue of
organisation that delay in accomplishment of goals and objectives.
TASK 4
P5. Apply different leadership approaches to deal with change in organisational context
The application of different leadership styles are explained with reference to managers of
Jessops Group Limited are as follows:-
System Leadership:- This approach refers as the procedure of an organisation to perform its
organisation in particular system with application of proper direction and guidance of managers in
order to achieve success. Managers of Jessops Group Limited forecast behaviour of their team for
decentralising task in accordance with their capability to perform action. It is beneficial for the
company to sustain in perfect competition market by increasing their productivity and profitability
ratios (Zeiler and Fergus, 2014).
Situational Leadership:- It is the process being adopted by leaders of an organisation for
taking strict actions towards employees when the goals are not been achieved on time. The leaders of
Jessop Group further aims to take necessary steps with performance evaluation of workforce by
analysing their task in accordance to time consumption. It also adopts amendments with changing
demands of customers that leads company to change their strategy for goal attainment.
Contingency Leadership:- This approach is most adopted by leaders of an organisation
while performing their actions through system approach and change this style with situational theory.
The leaders of Jessops Group focus on building strategies to execute changes in their leadership
process and workforce performance for achieving ambition and intention.
Hersey and Blanchard Model:- This model describes that there are various leadership styles
being adopted within the organisation for performing the business activities through successful
leadership approaches. It consists of both task and relationship management activity that determine
the capability of leader for encouraging workers to perform their roles with the motive to achieve task
in collective agreement. Leaders of Jessops Group implement this model for developing various
strategies to attain vision and mission of company that result in being stable at global market.
 Telling:- The leaders of Jessop Group emphasize on describing the roles and responsibility to
their workers by explaining their activities towards accomplishment of specific target.

 Selling:- The Jessop Group leaders analyse the goal of company that has to ascertained at
certain duration, the leader further explain the process to its workers for doing their task either
individually or in group.
 Participating:- The leaders of Jessop Group focus on participative nature of its workers by
building their morale through developing interest towards company goal.
 Delegating:- The Jessop Group leaders delegate roles and responsibility to each individual of
effective team as per its specialisation to perform the task for achieving target with efficacy.
Lewin’s Change Model:- This model was introduced by Kurt Lewin describing the three
stages for model of change in order to create perception that it is necessary for moving towards new,
desired level of behaviour and solidification. Managers of Jessops Group Limited implement this
model as to propose behaviour of any individual response within business that adopts change may
affect the change in functional group behaviour. This model three stage of change are further
mentioned below as:-
 Unfreeze:- It is the ability of managers to analyse and examine procedure of business
activities performed by employees and to determine the actual area or forecast the decision
where the change has to be implemented. Managers of Jessops Group Limited focus on this
stage of model as to examine which part of business activity is not able to accomplish target
and where the changes are required.
 Change:- This stages describes the changes adopted by managers of an organisation in order
to attain success efficiently that is further being explained to its leaders and employees.
Managers of Jessops Group Limited implement new changes with the involvement of social
media, digital marketing for allowing customers to order through online stores.
 Refreeze:- It is the last stage of model in which the change planned and adoption is
implemented and through that business achieve success efficiently by decentralising its
activities through division of work. Managers of Jessops Group Limited focus on designing,
developing and training their employees for increasing their skills and specialisation that
results in reduction of errors and maximisation of revenue and profits.
CONCLUSION
From the above discussion it have been concluded that organisational cultures is very
essential to understand the changing leadership styles which result in accomplishment of success. It is
most important for organisation to change their structure and strategy which result in meeting
requirements of their end-users by supplying them qualitative products in accordance with their taste
and preference. This project analyse difference between two organisations on the basis of structure
and strategy. It further evaluates internal and external drivers of change that affect leadership, team
and individual behaviours within business through SWOT and PESTLE Analysis. This project

examines various measures to minimise the negative impacts which change organisation behaviour
for maximising revenue and profitability ratios with the application of Bruke-Litwin Model. It also
explains different barriers for change and determines how they influence leadership decision-making
with application of different approaches with situational, system, contingency and Lewin’s Change
Model.
RECOMMENDATIONS
From the above mentioned project it has been analysed that understanding and changing the
leadership style is most important for an organisation to meet needs, desire and wants of customers
with their change in taste and preference. It is recommended to managers of Jessops Group Limited to
expand their business with modern photographic industry that has been changed radically. This
attracts large number of customers by promoting their colourful photographs with various print and
styles with qualitative features for customers to attain high level of satisfaction. It is suggested that
changes must be adopted by company for maximising consumer support and loyalty that result in
accomplishment of success efficiently for competing with rivalries to sustain in global market. This
increases the capability of organisation to minimise threat by implementing precautionary steps to
reduce it.

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