Marketing and Events of Walt Disney : Report

Added on - 21 Jul 2020

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Understanding Marketing and Events
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11) Special events of Walt Disney are defined and classified......................................................12) Key marketing activities undertaken by Disney and role events play within overallmarketing strategy.......................................................................................................................23) Role of marketing mix (4P’s/7P’s) and Disney uses it inform their marketing strategy........2a) How and to whom should they market this event, taking into account..................................3b) Risk management considerations should take into account when planning this event...........3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
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