Understanding Marketing and Events

This report examines the tourism industry in Prague, analyzing the various products and services offered, the roles of public, private, and voluntary sectors, and approaches to hotel development. It provides insights into the key factors driving tourism in Prague and the challenges faced by the industry. Desklib provides past papers and solved assignments for students.

Understanding Marketing and
Events and Understanding Travel
and Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Products and Services in the Prague............................................................................................1
TASK 2............................................................................................................................................3
Role of Public, Privet and Voluntary Sector in the Tourism.......................................................3
TASK 3............................................................................................................................................5
Approach to Develop Hotel in Prague.........................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
This country is famous for its tourism places and cultural. The most of the monuments
are churches and castles which are build by the historical christian civilization. The main
attraction in the Prague are Prague Castle, Charles Bridge, St. Nicholas Church, Church of our
lady Victoria and infant Jesus of Prague and there are many other places which are good for the
tourism of Prague. This report is explaining the different products and services in the Prague and
their overview. The main three sectors public, private and voluntary are explained with their
roles in the tourism and hospitality in Prague. For this the Prague based organizations are used to
explain their role (Mitsche, and Strielkowski, 2016).
TASK 1
Products and Services in the Prague
Definition Examples Overview
Accommodation-
Accommodation is a facility of
room to stay or share which is
provided by a person on
agreement. Different services
are provided in
accommodation are lodging
and traveling space (Pixová,
and Sládek, 2017).
 Belvedere Hotel
Prague
 Hilton Prague
 Hostel Santini Prague
 Mamaison Riverside
Hotel Prague
 Czech Inn. Prague
 Assenzio
 Hotel BoHo
 MOSAIC HOUSE
 Park Inn Hotel Prague
The services provided by the
hotels in the Prague are
including complementary
arrival and departure transfer,
swimming pools, room
services, porter services , free
wi-fi, Spa, Gym, personnel
care services, Baby sitting,
welcome drinks and free
public parking. This services
are provided by the hotels to
make the stay of guest more
convenient.
Attraction- The attraction is
the places which are famous
and attract the people to visit.
This sources of attraction
could be monuments, gardens,
 Gardens and Castle at
Kromeriz
 Historic c enter of
Prague
 Historic Center of
These are the main spots in
Prague for the tourism. The
main attraction in the Prague
are the ancient Churches
which are build by historic
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castles and other natural or
man made places. These places
attract the tourist to visit them.
“ A place is consider as
tourism attraction it becomes
the point of interest for the
tourist to visit and this places
could be natural, artificial and
cultural”.
Cesky krumlov
 Historic center of Telc
 Holasovice Historical
village reservation
 Holy Trinity Column in
Olomouc
 Jwish Quarter and St.
Procopius Basilica in
Trebic
architects. The other places
which are consider as tourism
attraction are different
gardens, beaches and historic
castles of Prague.
Amenities- The meaning of
the amenities is the reach of
tourist to the places of tourism.
This is consists of
transportation and independent
services for the tourism
(Bellini and Pasquinelli, 2017).
Mainly this are the services for
the inconvenience of the
tourists.
 Transportation
 Room renting
 Vehicle renting
 Cinemas
 Public parking
These are the services which
are used to make the process
of tourism more inconvenience
for the tourists. This is
important to promote the
tourism of the country. The
transportation helps the tourist
to reach to the different
monuments and historical
places. Room renting is
provided to the tourist to stay
in the local place. Vehicles are
provided for renting, which
helps the tourists to manage
their transportation. The
cinemas are for the
entertainment of the people.
Accessibility-  Transportation services
 Taxi services
These services provide the
easy transportation to the
tourist to move in around the
different places in the Prague.
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The taxi services are for the
local transportation with in the
cities and the other public
transportation services like
buses and trains are used for
the long distance travel.
Activities- Apart from the
transportation different range
of ares in which the tourist are
involved and these activities
are for the entertainment of the
tourists. These activities also
helps to attract more tourist
towards the country.
 Hiking
 horse riding
 Kayaking
 Rock climbing
 Mountain tracking
 Cycling
 cultural festivals
These are also considered as
the source of attraction for the
tourists. These activities are
tracking (Shoval, 2018).
Hiking, bird watching, cycling,
kayaking and traditional dance
performances and cultural
festivals.
Ancillary Services- This
services are additionally
provided in whole
transportation and this
additional services are travel
insurance, baggage insurance
and health insurance.
 Health insurance
 baggage insurance
This services keep the whole
tourism of tourists more
secure, safe and enjoyable.
This make the tourist tension
free (Kádár, 2018).
TASK 2
Role of Public, Privet and Voluntary Sector in the Tourism
The public private and voluntary organisation plays important role in tourism of the
country. This organisation plays their individual role to provide different services to the tourists.
By making the tourism more convenient for the tourist.
Public Sector
The public sector is consists of different services which are funded by the government and these
organizations have only goal to serve the people and provide them the best services with good
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quality. These organisations are run by government the vision and mission of these organisations
is to make the life of people easier by providing them with quality service.
For example of the public transport is considered as the public organisation and the
mission of these services is to serve the people by provide them relevant transportation. The
Airports are the public figures which are for public transportation. This services are operated by
the government and these transportation services are for people. The Brno Airport, is the public
sector organization which is used by the tourist and public for transportation form one place to
another place (HOLEŠINSKÁ and ŠAUER, 2018).
Private Sector
The private organisations are the hotels, transportation services and other services which makes
the tourism more convenient for the tourists. The hotels provide the facility of accommodation to
the tourists. There purpose of these hotels is to serve the people and charge money from them to
earn the profit. The charges of the services are dependent on the luxury of the services provide
by them.
The private sector example is hotel Hilton. Hotel Hilton provides different services
including the accommodation, food and other services like local transportation. The purpose of
hotel Hilton is to attract the guest to stay in their hotel and enjoy the tour and pay for the services
provided by the hotel. The accommodation is the most important for the tourist. This make their
holiday tour lavish and enjoyable. This how the hotel industry can attract the tourist to visit the
Prague (Dumbrovská, 2017).
Voluntary Sector
The voluntary sector provide their services for free to the tourist and people of the
country. The mission and the vision of the voluntary organization is to serve the people for free
and protect their rights. These are the non government organisations which are charitable trusts
which provides the services to the locals and tourist in case of risk and need.
The biggest example of the voluntary organization is Red Cross. This trust works for to
protect the human rights and security of the people. This can play major role in the case of
emergency for the tourist to save their rights in the foreign country. The Red Cross interferes
when the rights of people are in risk. This how the Red Cross can make the tourism more secure
in the Prague (Vasant, 2016).
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TASK 3
Approach to Develop Hotel in Prague
Condition of shortages of rooms in the Prague is major problem for the tourist. This
affects the tourism of the country and reduce the rating of the nation in the convenient place for
tourism list made by UNESCO. If the places for accommodation are less than the country can
serve less number of tourists and this can lead to the reduced income of foreign currency which
is not good for the country. There are different ways and approaches to develop a plan for hotel
in the Prague. These approaches are public and private collaboration, Private development.
Public Private Collaboration
This approach is the best approach to develop a plan for the hotel industry in the Prague.
The fund provided to construction is collected by the public sector and construction and
maintenance of the hotel is done by the private sector (Scholz, 2015). The public sector provide
the fund and facility to private sector to construct the hotel and run it to earn profit and serve the
people in the best way they can. This type of collaboration is good for the hospitality sector
because the performance of the private sector is faster and efficient and the public sector can
provide the resources to the private sector to build a hotel to provide the accommodation to the
tourists.
Private Approach
In this approach the private sector takes the initiative to develop accommodation facility
in the Prague. This kind of approach is lead by the private sector and mission of the private
sector is to provide the services to the people and charge them for it. The purpose of the private
hospitality company is to earn profit by providing the quality service to the guest.
These are the most suitable approaches for the development of the hotel industry in Prague. By
develop more hotel in Prague can help the tourism department to accommodate more tourist in
the nation and improves the tourism of the country.
CONCLUSION
Tourism is the main source of income for the nation which is consists of huge number of
places tourism. Prague is the country which have beautiful historical and modern places which
attracts the tourists. Prague is the country which is having hundreds of ancient and historical
monuments which are source of attraction for the tourist. The main three sectors public, private
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and voluntary are evaluated to know their roles in the tourism and hospitality in Prague and the
condition of shortage of hotels and accommodation the
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