Marketing and Events Planning in South Korea

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Added on 2021-01-02

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UNDERSTANDING MARKETING AND EVENTS SPRING 2019 INTRODUCTION 1 MAIN BODY1 Explain special events and their examples.1 Key marketing activities of Samsung and roles for overall marketing strategies. 2 STP of Samsung's open air screening program 4 Risk management considerations to be taken care of while planning for this event 5 CONCLUSION 5 REFERENCES 7 INTRODUCTION Marketing is a study of relationship of exchange. Also, the company undertakes marketing strategies in order to deliver their products to their customers.

Marketing and Events Planning in South Korea

Added on 2021-01-02

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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Explain special events and their examples...................................................................................1Key marketing activities of Samsung and roles for overall marketing strategies........................2Role of marketing mix (4P's) and uses undertaken by Samsung. ...............................................2STP of Samsung's open air screening program...........................................................................4Risk management considerations to be taken care of while planning for this event...................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7

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INTRODUCTIONMarketing is a study of relationship of exchange. It is a process of business which createsrelationships with customers and satisfy them (Burghausen, and Balmer, 2015). Spring events isa function or occasion which is held in spring season within a special community. In this reportSamsung is taken for better understanding. Samsung is a south Korean multinationalconglomerate. The products offer by the company is medical equipment, telecommunications,home appliances, electronics etc. The report will lay emphasis on special events and someexamples regarding it. Also, key marketing activities undertaken by Samsung will be discussedin the report. 4P's of marketing mix of Samsung will also explain in the report. STP of Samsungwill also perform in order to promote brand. Also, some considerations of risk management willalso be highlighted in the report.MAIN BODYExplain special events and their examples.Special eventsA special event is an occasion or function which aims at generation of money. The events mayvary with level of suitability and complexity for different group. Functions, dinners, awardnights, fairs, grand openings and fund raising events can be classified as different types ofevents. Some events of UK are New Year's Day parade, Celtic Connections, Dark skies' festival, BurnsNight, Jorvik Viking Festival,Olney Pancake Race, Glasgow film festival, etc (De Propris, andStorai, 2019). Examples of some events are : Dark skies' festivalThe national parks of North York Moors and Yorkshire Dales remains the darkest place in theEngland. This event held in month of February and ends at March. In 2018, Stargazing, games,ghost and wildlife walks, night zips, bike rides and starlight runs and more activities included inthis event. London Fashion WeekThis is a fashion event and ultimate considers by fashion industry. In this top designers of theworld shows their collections by curated talks, catwalk shows, trend presentation and designershopping. This event held in February 16th to February 20th.1

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