Understanding Marketing Events

UNDERSTANDING
MARKETING EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................4
1. Types of special events...........................................................................................................4
2. Explain SWOT analysis of Starbucks.....................................................................................5
3.(a) Explain marketing mix of Starbucks .................................................................................6
(b) Explain marketing strategies and resources of Starbucks ....................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
.......................................................................................................................................................10

INTRODUCTION
Starbucks is the largest coffee house in UK which provide their quality services and food
to customers. The charismatic interior is the main reason of attraction to this coffee house. This
report will be included classification of different events organised by cited organisation. It also
includes what the reason behind that customers attract so much to this coffee house. This report
will also include identify internal factors of the company and for this purpose SWOT analysis
will be identified which describe strength, weaknesses, opportunities and threat of Starbucks. It
will also include marketing mix which any organisation can use for the promotion of their
products and services in the market. The role and importance of marketing mix is very important
for increasing their profits level has also been discussed. At last report will be describe various
marketing strategies and resources which Starbucks uses for targeting various customers in the
market.
Special event can be defined as where large number persons are bring together and participate in
particular activity. Special events is includes such as national celebrations, concerts, exhibitions,
sporting competitors and races.
1. Types of special events
Special event is a term by which an organisation can raise some funds for special
community group. There are many different kinds of special events are available for every class
of group such as lavish events are for rich people. But this is not compulsory that events always
big and lavish, company can also create events for small people of group. There are various types
of events which are mentioned below:
Functions: These kinds of events include money generating activities which affect and create
money for the organisation Starbucks is also conducting some functions to increase their money