Understanding Markets

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Running head: UNDERSTANDING MARKETS
J.H Whittaker and Son’s Ltd
Understanding various types of Markets
5/22/2019
J.H Whittaker
Author’s Note

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UNDERSTANDING MARKETS
Table of Contents
J.H Whittaker and Son’s Ltd...........................................................................................................1
J.H WHITTAKER AND SON’S LTD............................................................................................3
Introduction..................................................................................................................................3
Key objectives.............................................................................................................................4
Research design...........................................................................................................................5
Research methods........................................................................................................................6
Sampling plan..............................................................................................................................9
Time frame.................................................................................................................................10
Conclusion.................................................................................................................................11
Technical part................................................................................................................................12
Appendices....................................................................................................................................15
Appendix 1:...................................................................................................................................15
Introduction................................................................................................................................15
Instructions for the interviewer..................................................................................................15
Appendix 2:...................................................................................................................................15
Survey questions............................................................................................................................15
References......................................................................................................................................19

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UNDERSTANDING MARKETS
J.H WHITTAKER AND SON’S LTD
Introduction
J.H Whittaker and Son’s Limited being one of the most reputable organizations that has
been able to grow from scratch is known to have worked tirelessly towards implementing
different techniques with an intention of surviving the market by reaching out to a wide range of
customers. Moreover, it has always been much concerned with the quality of products that it
offers to its customers through the use of various distributions. Also, the company has been
focused in the production of black chocolate that is made from a variety of products to come up
with one of the best tastes which aims towards attracting different types of customers who tend
to be spread across different places additionally, as far as the background of this organization is
concerned, it has received an award as the third most trusted brand that is situated in New
Zealand thus making it to gain a clear reputation that has always been one of the major factors
behind it obtaining popularity at a faster rate both at the national level and at the international
level that is known to be containing a vast range of consumers originating from different
backgrounds.
At the same time, in as much as the organization has been working so hard to attain
different objectives, it has been able to encounter quite a number of negative situations that have
ended up giving it on of the hardest time in terms of reaching out to a wide variety of its
customers. This research therefore aims towards employing some of the best practices that will
be used to solve the difficulties that the organization is going through in term of attracting all its

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UNDERSTANDING MARKETS
customers and being able to fully convince them that the chocolate products are not harmful at
all the way various personalities are trying to put it.
Key objectives
There are quite a number of key objectives that are known to be attached to the entire
research and the objectives majorly include the following (Hofacker et al., 2016). Having a good
combination of research objectives plays an important role of offering an advanced guidance
pertaining the exact path that should be taken in order to ensure that positive progress goes
beyond the positive bar thus making it much easier to show some green light in terms of the
outcomes that are likely to emerge. The following are therefore some of the key major objectives
that the research intends to appropriately adress;
(1) Creating awareness across the management team of the organization on some of the best
marketing strategies they can used to attract their customers?
(2) Providing the management team with ideas on how they can change the perceptions of
their customers most so the ones who have been able to come up with misconceptions
regarding the products of the organization.
(3) Provision of appropriate recommendations on the implementation of appropriate ethical
considerations that the organization can use to obtain a competitive advantage.
(4) Analyzing various suitable demographics that are capable of potentially getting attached
to the product.
Research design
The use of quantitative research methods is something that might look simple but in real
since it is one of the most essential techniques that is likely to determine the nature and
quality of a given results (Nguyen, Thai & Dinh, 2016). The use of various forms of