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Understanding of CSR: Research Project Sainsbury

   

Added on  2020-01-07

20 Pages4164 Words342 Views
CORPORATE SOCIAL RESPONSIBILITY AND ITSIMPORTANCE FOR SUSTAINABILITY AND COMPETITIVEADVANTAGETable of Content1
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Project Definition................................................................................................................3Part 1.................................................................................................................................3P1. Devising aims and objectives for Project....................................................................3P2. Producing project management plan for implementing cost, scope, time, quality,communication, risk and resources...................................................................................4P3. Producing work breakdown structure and a Gantt chart for providing timeframes andstages related to completion..............................................................................................6Part 2.................................................................................................................................9P4. Carrying out small scale research with the use of quantitative and qualitativeresearch methods for meeting objectives as well as aims................................................9Part 3...............................................................................................................................11P5. Analysing research and data using appropriate techniques and tools.....................11P6. Communicating proper recommendations for valid as well as meaningfulconclusions......................................................................................................................17P7. Reflecting value of undertaking research in order to meet objectives as well asperformance.....................................................................................................................17Reference List..................................................................................................................19Appendices......................................................................................................................202
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Project Definition Corporate Social Responsibility is a way of attaining balance among economic, socialas well as environmental elements by every corporate sector. It is the duty ofenterprises to contribute some part of their business profit for social cause. Proper CSRactivity helps in strengthening reputation of every business company. In this researchproject, Sainsbury’s is taken as an example for better understanding of CSR. In thisproject, aims as well as objectives are clearly discussed. Cost and time are involved inperforming this project is stated clearly. Several research methods that show in whatway, research need to be done is stated. Qualitative and quantitative research has beendone in this study for understanding of CSR conduction of this company.Figure 1: Logo of Sainsbury’ss(Source: Sainsburys.co.uk, 2017)Part 1P1. Devising aims and objectives for Project Problem StatementPrevious research shows that supermarkets are unable to manage their businessprojects of CSR successfully. They are facing several social issues and downfall inmarket shares. As a result, CSR conduction cannot be done suitably. Sainsbury’s3
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comes among top supermarket chain of UK. For improving CSR activities, this researchis being done.Project strategyThe strategy of the project in that in what way, Sainsbury’s can improve competition inmarket by using CSR activities.Project AimThe project aims at impact of CSR activities on Sainsbury’s for maintainingsustainability as well as competitive advantage in businessProject objectivesTo understand importance of CSR strategy followed by Sainsbury’sTo examine the effectiveness of CSR activities that are followed in Sainsbury’sTo evaluate in what way, CSR activities of Sainsbury’s helped in its growth inbusiness sectorTo recommend different techniques for improving CSR activities of Sainsbury’sP2. Producing project management plan for implementing cost,scope, time, quality, communication, risk and resources Performance, Cost, Time objectivesCost and time has been calculated from early stage so that no issues occur whileconduction of research. Face to face interview has been arranged for both employeesas well as managers of Sainsbury’s. Some amount is required to be spent on differentemployees so that they can take part in this interview process. Tenure of 20 weeks hasbeen formulated for successful completion of this project. A proper arrangement ofevery task in this research has been done. This will assist in proper execution of this4
Understanding of CSR: Research Project Sainsbury_4

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