Understanding of Tour Operators Industry- Report
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Added on 2020-02-14
Understanding of Tour Operators Industry- Report
Added on 2020-02-14
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TOUR OPERATIONMANAGEMNT
Table of ContentsINTRODUCTION...........................................................................................................................3Task 1...............................................................................................................................................31.1 Analyzing the effects of current and recent trends and developments on the tour operatorsindustry........................................................................................................................................3Task 2...............................................................................................................................................42.1 Assess the stages and timescales involved in developing holidays.......................................42.2 Evaluating the suitability of different methods of contracting for different components ofthe holiday and different types of tour operator..........................................................................62.3 Calculating the selling price of a holiday from given information below.............................7TASK 3............................................................................................................................................83.1 Evaluate the planning decisions taken for the design of the brochure..................................83.2 Assessment of suitability of alternatives to a traditional printed brochure.........................103.3 Evolution of the suitability of different methods of distribution used to sell a holiday......11TASK 4..........................................................................................................................................124.1 Strategic decisions made by different types of tour operators.............................................124.2 Compare the tactical decisions that could be taken by a selected tour operators in differentsituations....................................................................................................................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................151
INTRODUCTIONTour operation industry is an important constituent of travel and tourism sector. Touroperator plays a vital role in offering various services as a completed package to the customers.Tour operation industry provides transportation, accommodation and other facilities to theservice users. (Morris and Kazi, 2016). Business of tour operation is engaged with many otherorganizations with a motive to increase growth of the company. Management of the touroperation is controlled and maintained by tour operator. Along with this, they offer wide range ofservices and other ancillary facilities in a professional manner to the customers of UK andoutside the country. The present report is based on Thomson Holiday, a UK based travel operatorand subsidiary of TUI group (Thomson holiday. About us, 2016). In term of gross revenue andforeign exchange earnings, Travel and tourism is the largest service industry globally. The aim ofthe report is to gain understanding of tour operators industry, the stages involved in creatingholidays, brochures and methods of distribution used to sell holidays, strategic and tacticaldecision making etc. Furthermore, the report explains the effect of current and recent trends aswell as developments on the tour operator industry. It will also focus on making calculations ofthe selling price of a holiday along with the strategic and tactical decisions that are made by touroperatorsTask 11.1 Analyzing the effects of current and recent trends and developments on the tour operatorsindustry.Tourism industries become one of the economic drivers for developed countries. Ascompared with the growth rate in other sectors, the standard growth rate in tourism sector is quitebetter (Swain, 2016). There are different factors and trends in tour industry which are drivingchange in the whole sector.Adoption of E-commerce Technology:By adoption of e commerce in the business, tourism industry has been scatteredworldwide. To know about the various packages online, booking of the tickets or suitablepackages, it has become easier for the consumers (Yamane and et.al. 2015). By using of thetechnology they get information through online portal in a much lesser time. Due to the ecommerce adoption by the tourism, it has become possible that there is an increase in the numberof foreign and domestic tourist in UK. 2
Increase in spending habits:With an increase in the economic growth, people of UK become capable for earningmore income, with this there is an increase in the spending habits (Khatwani and Srivastava,2015). As to attract the customers, emergence of various opportunities are to be offered by thetourism sectors. Growth of the regional airports:There is a growth of regional airport in the UK, this result in people are more interestedin making tour plans. Many of the airports company are charging lower prices for landing planeswhich will increase the growth of aircraft industry. Demographic pattern change:Nowadays, various opportunities are offered to the tour and traveling sector because ofthe changes in the demographic pattern (Ryan, 2015). The consumers prefer to go on tour withtheir families and friends, to arrange tour, they hire tourism industry. Focus on customer satisfaction:The main motive of the tour operator is to increase the profitability as to offer goodservices to the consumers this is fulfilled by focusing on the customers' satisfaction. This is doneby designing packages with utmost care, this result into growth of the industry. Role of Government:As to enhance the business into the growth of the nation, Government of UK provideshigh support to travel and tourism sector (Tsang, Lee and Qu, 2015). In terms of easy availabilityof VISA, relaxation in taxation norms etc. government provide supports and also involvesseveral other activities to support the local public.Development of tourism Act, 1969:The main aim of this act is to co-ordinate all the organizations which are involved intourism sector. Apart from this, it will also provide the financial help out of public funds whichassists the industry to grow. Through this, Thomson will be able to enhance their workingpractices and business in the tourism sector. Cost of travel:Recently, cost of travel is increasing in the UK as country is in recession. People arerecently planning for holiday in abroad once in a year as families have less money to spend3
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