Managing Operations, Logistics, and Supply Chain at Bentley Motors

This report provides an in-depth analysis of Bentley Motors' operations, logistics, and supply chain management. It examines key areas such as managing people in operations and supply chain, and maintaining product quality. The report applies theories like Human Relations Management and Total Quality Management (TQM) to understand how Bentley Motors can improve its performance. It discusses the importance of employee relations, training, and motivation, along with the role of supply chain management in ensuring customer satisfaction. The analysis covers challenges faced by the company, like the internationalization of manufacturing processes and strategies employed to address them. The report also highlights the application of various management theories, including Scientific Management and Employee Relation Theory, to optimize operations and enhance product quality. Overall, the report emphasizes the significance of continuous improvement, customer focus, and effective people management in achieving operational excellence and profitability within the automotive industry.

Understanding
Operations, Logistics
and Supply Chain
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
CONCLUSION ...............................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Logistics management is typically considered as inbound and outbound transportation
management that is adopted by organisation in fleet management, warehousing, order filling,
logistics network designs, inventory management and supply management which can help to
operate a business and increase the organisational profitability. A business can be established by
arranging human resources, capital, logistics, operations and network area which influences
people and encourages them to buy the particular products and services (Banomyong,
Varadejsatitwong and Oloruntoba, 2019). This logistics plan is based on Bentley Motors that is
auto mobile sector, operating and running business by using logistics and quality in their industry
that can help to improve the business profitability. The chosen firm is British manufacturer and
marketer of luxury cars which was founded in January 1919. In this, number of people are
working who are managing their operations and activities accurately by arranging resources and
managing the quality of products. The headquarters of organisation are Crewe, United Kingdom,
England etc. For this, the selected two areas are Managing people in operations and supply chain
and managing quality that can help in managing logistics and supply chain effectively. The
selected organisation is required to focus on their activities and goals so they can attain and
maintain the higher profits. In organisation it is important to manage the people who are working
and bring improvements in supply chain which can help to attracts the number of customers and
increases the organisational profitability. This plan will help to increase the insights how to
manage the people in operations and maintain quality of products so customer feel good while
buying and would help to improve the brand image.
MAIN BODY
In formative plan theories in relation to managing quality and managing people in
operations and supply chain will be use that can help to understand how an organisation can use
logistics and operations for maintaining the quality of products and services. It has been analysed
that Human relations management theory for managing people is going to be used that helps to
manage the people in operations and Supply chain management theory also be used to improve
the network connection and increase the number of customers by improving supply which will
increase the operations and business performance in changing environment. Moreover, the other
areas is Managing quality for which TQM approach should be applies that can help to maintain

the better quality of products and services which influences and increases brand image. The
another part of report includes description about potential areas which can improved by
reviewing critically that should be uses by Bentley Motors. For managing the quality, there is
need to focus on training and development programme that can motivate to people to accept the
changes and new technology for managing quality which improve the existing performance. The
another areas is employee relationship and proper delegation of role and responsibilities which
will help to manage people in operation and supply chain that can attracts the huge number of
employee and customers and maintain good performance. Moreover, motivation and inspiration
are two key point which should be uses to manage the people in operation and boost their morale
to work more efficiently (Yazdani and et.al., 2017).
Bentley Motors is larger size auto mobile industry which was founded in January 1919,
by H.M. Bentley and W.O. Bentley for the purpose of operating business and attaining the higher
brand image. This is well recognised organisation which is focusing on their administration and
operation. The management of organisation understand people's needs who wants luxury cars for
maintaining a better life standard and provide them such cars at high prices that can help to
maintain good operation and profitability. This is managing all activities and performance in
good ways and deliver the good quality of products in competitive market which helps to provide
higher profits. A person should have knowledge and experience that can be uses to operate and
manage the business activities and attain the business goals. For all companies it is require to
provide good quality and design of products that can attracts number of customers towards their
products which can help to increase organisational productivity and profitability. This is leading
auto mobile services and logistics in their organisation that manages higher productivity and
selling activities (Brinch and et.al., 2018). This operates all business activities and performance
in changing environment that attracts customers and make decision to buy. For example, if
someone wants to buy luxury cars they firstly it will conduct the market research and get
information about new brand, design, quality, prices and features then make decision to buy
which helps to increase their satisfaction level and increases the performance of business by
selling their products effectively. This followed a series of logistics which focuses on innovation
and creative thought that can be used to operate the business and increase the sales continuously.
The management of Bentley Motors are mainly focuses on managing quality and and also
managing people in operation as well as supply chain. This can help to increase the

organisational performance and activities by working in changing environment and deliver the
best quality of products.
In Bentley Motors, managing quality is continuous process that needs improvements in
their products regularly which can help to manage the good customers and increase the
profitability. This organisation not only focusing on quality also considering the customers
satisfaction which can help to increase organisational sales and profitability. This organisation
involves all members in manufacturing products, bring new technology, filling customer demand
and completing the process which can help to manage the sale of entity. This can be seen that if
organisation is able to fill customer's demand and choices then it become an opportunity for
organisation to increase the sale and make higher profitability. In context to Bentley Motors,
management develops better quality and design of cars that can help to keep regular customers
and make them loyal towards brand (Derwik, Hellström and Karlsson, 2016).
The another key area is managing people in operation and supply of organisation. This is
important activities that should be done by every responsible person in order to operate and
regulate the business in changing environment that complete task and manages the
manufacturing process. The marketing and technical department are working collectively who
conduct the market research for bringing new features and services which is implemented by IT
and technical department in their organisation that increases sales. The management has good
relation with suppliers to who they purchase products at fixed cost and manufacture the best
quality of cars. Therefore, people management is most important for organisation who are
allocated in different activities and perform their roles and responsibilities effectively. For
operation and supply chain managers of Bentley Motors, always search new process for lean
solution that can help in logistics and operations. This organisation mainly uses some certain
benchmarks which helps to compare the quality of products with other organisation strictly and
adhere some regulations which can help to deliver best quality of cars and maintain customers
trust in organisation product and services. The selected organisation was facing the key
operation, supply chain and logistics issues in internationalisation of manufacturing process. This
problem needs to be solve by applying appropriate model and theory that can help to solve
problem and increase the operations. For solving operation and supply chain issue management
are using effective strategies and planning which can be uses to maintain good supply of
products and increase the sales.

According to Lai, Sun and Ren (2018), The management of Bentley Motors are applying
different theory in relation to managing people in operation and supply chain. Human relation
theory is major theory which is adopted for the purpose of maintaining good relations with
human being who are working in organisation and manage the activities. Human relation theory
is developed by Elton Mayo that conduct experiment and design to improve the productivity.
Under this, employees are getting personal attention and being part of group that can help to
motivate the employees and also maintain good working conditions in changing environment.
With the help of this theory management understand the skills and qualities of their staff and
allocate the work between them that can to maintain supply chain and operation effectively.
Therefore, by applying this theory it can solve the problem of conflict between employer and
employees and also maintain good supply of cars at international level. The another theory is
Scientific management theory which is developed by Frederick Taylor who states that to increase
the performance of organisation and managing the employees it is important to analysis what
people wants and how they can be satisfied. The philosophy of Taylor states that management of
every organisation should emphasis on forcing people to work hard that would results most
productive at workplace. According to this theory leader should assign team member to jobs that
matches best their abilities and ensuring they are playing effective role. This theory is adopted by
management of Bentley Motors by significant employee's skills and abilities that achieve
maximum efficiency and complete the work on given time. The theory of managing people in
operation and supply chain is very effective that uses by organisation in order to increase sales
and profitability by expanding market capabilities. Employee relation theory is also related to
arranging people in supply chain and operation which helps to build good relations with
employees and increases the performance so that they feel good and complete the working
effectively. This is important for organisation to maintain good relation with working staff and
provide them good training so that they can accept the challenges and changes in their process.
In context to Bentley Motors, managers are applying this theory for managing the employees and
operation which can help to increase the performance and deliver the better quality of products.
In this, management provide job opportunities to employees as per their interest and field that
supports to perform their task and attain the business goals. The management should analysis
employee's performance and their task which can help to operate business and increase the
profitability (Fernandes and et.al., 2017).

According to Tu (2018), Managing quality of products is highly important for
organisation that increases logistics and operation in business environment. If organisation is
understand people's demand and provide the better quality of products then it can attracts the
number of customer and encourages them to buy products. In case of, not maintaining quality of
products and services then it will be difficult for organisation to sale their products and
maintaining the trust of customers towards brand. The management of Bentley Motors is
focusing on their cars quality and its features that can help to increase the brand image and
expand the business activities appropriately. This is concerned to management, use planning,
organising, designing, directing, supply chain, logistics, distribution and operation process which
can help to sale the products in competitive environment and maintain the higher performance.
The management of Bentley Motors has noticed that their sales is reducing during past years due
to not focusing on quality and concentrating on business expansion that switch the interest of
customers towards other brand and reduced the profitability. Then management has decided to
use the Total Quality Management (TQM) theory that is very effective and valuable theory for
organisation would help to bring improvement in product quality and its design. With this theory,
organisation engages with quality improvement activities which can help employees to
understand how to perform their task and manage the quality of products. For maintaining
quality, raw material which purchased by suppliers must be check with quality team and all
process in relation to manufacturing product should be check time to time that supports to
increase sales and influence customers. This organisation is following all the manufacturing
process while making cars and check the quality which can help to develop the best quality and
design of cars. This can also help to attracts the number of customers who wants to get improve
their brand image by offering quality of products.
The another theory in relation to quality management is Six Sigma that mainly uses for
process improvement and quality maintaining. It states that how organisation is managing their
quality and performance by concentrating on their activities and control them in case of excess.
This is suggested to management and leaders of Bentley Motors to use six sigma theory with the
aim of minimising the process of waste and increase value of products and services by
maintaining quality that can help to operate and manage the functions effectively. This activity
and model of quality management will help to reduce the wastages and improve the product
quality which attracts number of customers and increase the organisational performance. The

main motive of using such theories is eliminating errors in procedures, operations, supply chain
and logistics which provide higher performance and profitability. Total Quality Management
consider several principles and standards that can be uses to improve scope and quality of
products. The principle which involves in total quality is customer focus that emphasis on
meeting the customer requirements and strives expectation of customers in changing
environment. This principle helps organisation to attracts and retain the customers by managing
quality of products and focus on operation. The another principle which is using by company is
continuous improvement which concerned with regular consistent existing process of logistics
and make the improvement accordingly. This can help to increase the business performance and
profitability that manages higher performance and profitability.
In all activities many functions are performing by management that involves Shewart's
PDCA technique which is important to focus on improvement of operation and logistics. By
using this model entire team of Bentley Motors formulate planning, doing, checking together
with action on different aspects that suggest what needs to do and how to perform the activities
in relation to increasing organisational productivity. In other words, PDCA is iterative four step
management methods that mainly uses in business for controlling and continuous improvement
of business process and products. This is effective technique which uses to solve the problem
which are facing by organisation in relation to quality improvement and delivering better quality
of products. The management should analysis the performance and activities which are
connected to organisation and bring improvement accordingly that helps to make higher profits
and profitability. The meaning of PDCA technique is Plan, Do, Check and Act which can help an
manufacturing process to bring improvements and attain the business goals. Management of
Bentley Motors establishes objectives and process which is required to deliver wanted results,
The another aspects states carry out the objectives from previous step as managers bring new
process of maintaining quality of products and services which influences customers. The next
phase is check in which data and results gathered from do step and properly evaluated that can
help to increase the sale and performance. The management of organisation uses this technique
by comparing data from the expected outcomes by bringing changes. Moreover, this can help to
see changes in work which is better than others and improve the performance accordingly. The
ending step of PDCA technique is Act where existing process of business can be improved that

solve the problems, non-conformities and task for the purpose of improving operation and
logistics.
Material Logistics management is a technique in relation to operation and logistics that
involves e-commerce business selling products online with taking care of warehousing, shipping
and fulfilment. This technique deals with planning, sourcing, stocking, production and
distribution of physical material which can help to operate the business regularly and bring
improvements in quality of products. This is applying by Bentley Motors in order to increase
sales and improve the quality of products in changing environment. Requirements chain
management is considered as integral system that is uses to maintain the positive relationship
with employees, supply chain and quality of products. This involves a discussion between
business and 3PL that helps to determine how needs and expectations are met. The steps which
consider in chain management requirement are define requirement, maintain traceability,
determine product scope and optimisation of requirement which can help to deliver best quality
and process of products. This will help to maintain the brand image and competitive advantages
in changing business environment (Wang and et.al., 2016).
Therefore, management of Bentley Motors is recommended to implement certain
theories and technique in relation to managing quality and managing people in supply chain and
operation logistics which will help to compete with others and will maintain higher brand
loyalty. In managing quality, TQM and Six sigma is best model that will help to minimise the
wastages and focuses on quality as well as design of cars that could attracts customers and
increase the sales. For managing people in supply chain human relation, scientific management
and employee relation theory should be use that will help to resolve the issue of unclear roles and
responsibilities of employees and maintain the good relation which will help to complete the
work and attain the business goals. Management also recommended to integrate with quality
check activities also get feedback from customers that will help to motivate employees and
attain the business goals effectively. Bentley Motors is developing multiple portfolio for
arranging the people and engaging them organisational activities that will offer to enhance
profits by increasing sales and generate high revenues.
CONCLUSION
From the above report it can be concluded that management and operation is important
term for organisation which should be use by management while providing products and services

in different sector. For running a business and managing the quality of products there is need to
focus on theories and models of quality management that can help to provide the better quality of
products and increase the brand image. For arranging people in supply chain and logistics
employee relation, human relation and other theories are adopted that helps to get high revenues.

REFERENCES
Books and Journals:
Banomyong, R., Varadejsatitwong, P. and Oloruntoba, R., 2019. A systematic review of
humanitarian operations, humanitarian logistics and humanitarian supply chain
performance literature 2005 to 2016. Annals of Operations Research. 283(1-2). pp.71-
86.
Brinch, M. and et.al., 2018. Practitioners understanding of big data and its applications in supply
chain management. The International Journal of Logistics Management.
Derwik, P., Hellström, D. and Karlsson, S., 2016. Manager competences in logistics and supply
chain practice. Journal of Business Research. 69(11), pp.4820-4825.
Fernandes, A. C. and et.al., 2017. Supply chain management and quality management
integration. International Journal of quality & reliability management.
Lai, Y., Sun, H. and Ren, J., 2018. Understanding the determinants of big data analytics (BDA)
adoption in logistics and supply chain management. The International Journal of
Logistics Management.
Tu, M., 2018. An exploratory study of Internet of Things (IoT) adoption intention in logistics and
supply chain management. The International Journal of Logistics Management.
Wang, G. and et.al., 2016. Big data analytics in logistics and supply chain management: Certain
investigations for research and applications. International Journal of Production
Economics. 176. pp.98-110.
Yazdani, M. and et.al., 2017. A group decision making support system in logistics and supply
chain management. Expert systems with Applications. 88. pp.376-392.
Online
About Bentley Motors. 2020. [Online]. Available through:
<https://en.wikipedia.org/wiki/Bentley>
TQM theory. 2020. [Online]. Available through:
<https://asq.org/quality-resources/total-quality-management>
Human relation management theory. 2020. [Online]. Available through:
<https://www.business.com/articles/human-relations-management-theory-basics/>