Supply Chain Management and Logistics

This assignment provides a comprehensive overview of supply chain management, including its significance, logistics, total quality management, and new product development. It highlights the key aspects of an organization's operations and production processes, emphasizing the importance of managing all qualities and evaluating control measures. The document also includes relevant references from books and journals, covering topics such as green supply chain management, sustainability-related risks, and supply chain integration.

Understanding
Operations, Logistics
And Supply Chain
Management

Table of Contents
Introduction to operation, logistic and supply chain management:.................................................1
Introduction of the company and two chosen topics:..................................................................1
New product and service process and development theory (HOQ):...........................................4
Economic, social and environmental approach of the organisation:...........................................6
Recommendation:.......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

Introduction to operation, logistic and supply chain management:
Operation, logistics and supply chain management is the activities of controlling and
designing the process of an organisation. Operation management is the activity of production and
designing the operations of business. In include the responsibility of assuring that operations of
business are efficient in respect of using resources as required and effective in respect of
fulfilling customers requirements.
Logistics is the detailed implementation and organisation of a complex operations. It is a
direction of the flow of things among the point of beginning and point of utilisation in respect to
met the needs and demands of consumers. Logistics management involved the activities of
outbound and inbound transportation, fleet management, logistic designing of network,
fulfilment of orders, inventory control, demand or supply management and planning service
providers to the third parties(Chan and et. al., 2012) .
Supply chain management is the wide scope of process necessary execute, control and
plan a flow of product, from acquiring production and raw materials through reaching them to
final consumers. This encompasses the integrated execution and planning of processes need to
optimise the financial capital and information in that field that widely considered sourcing
production, demand planning, logistics and transportation, storage and inventory management.
Introduction of the company and two chosen topics:
In this essay chosen company is Royal London Hospital which was founded in 23
September, 1740. Its situated in Whitechapel, London, England. This is a internationally
renowned and leading teaching hospital which offers the full scope of specialist and local
services in which involve largest hospitals of children's in UK with London's emergency
departments and busiest paediatric accident. The Royal London is one of the hyper-acute centres,
emergency care centres and capital's leading trauma. It is the part of Barts Health NHS Trust.
Their main objective is to provide their patients the foremost possible care in which thy
can live longer, fuller an better lives. They provide patient centred, clinically effective and safe
care to the advanced international standards. They have foremost survival rates in the NHS
contempt the complexity and nature of the cases they treat. Patient safety and care is overriding
at Barts Health and they have a fantastic track record for this. This hospital also having helipad
facility for operating the London's Air Ambulance(Chicksand and et. al., 2012) . They have
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many department and provide many services such as emergency and accident services, cataract
surgery, complementary medicine, colorectal cancer services, dementia services, diabetic
medicine, general surgery and medicines etc.
In this two topics are chosen, first is managing quality (TQM) and other is new product
and service development (house of quality). Total Quality Management control and maintain all
the quality of products and services and satisfied the customers. Another is new product and
service development in which use house of quality which helps in managing and controlling
inventory, transportation facility, their network and channels etc. Is is adopted by Royal London
Hotel for give their best and control all the activities of their hospital in effective manner.
Managing quality (TQM) theory:
Managing Quality:
Quality management is the process of the overseeing all tasks and activities which
required to keep a desirable level of excellency. This involves the implementing and creating
quality assurance and planning, purpose of a quality policy and quality improvement and quality
control(Dyckhoff, Lackes and Reese, eds., 2013) . This management assures that services and
products of an organisation is consistent. It is focused not only on quality of services and
products but also achieve it. Royal London Hospital choose the tool of total quality management
for maintain and control its activities which are as follow:
Total quality management:
Total quality management belong of wide efforts of organisation to make and install
enduring a climate where workers continuously better their ability to give on demand services
and products that consumers can find of specific value. This defines a management approach
which growth for long-term through satisfaction of consumers. In TQM effort, all employees of
the company contributing in improving products, culture, processes, services in which they work.
Quality is mention to a parameter that determine the superiority and inferiority of a service and
product. When the quality is used in terms of an superior services and products which exceeds
and even meets a company's expectations. Total quality management objectives to hold all
function include in the manufacturing activities responsible for the entire quality of the final
services and products.
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Royal London hospital use this theory and approach for maintaining its hospital's quality
of services and medicines which are provide by them. They use principles of total quality
management for applicable this in their hospital which are as under:
Focus on customer: When using TQM, it is critical significant to remember that only
consumers ascertain the quality level. Any efforts are develop with respect to improving process
and training the employees, only consumers identify(Estampe and et. al., 2013) . Royal London
Hospital should focus on their consumers that if consumers are not satisfied with their services ,
then brand hospital name is fallen. They should be keep in mind that hospital is exist for provide
best services and good quality medicines to the consumers. So, satisfied them in effective
manner.
Employee environment: Employees are the internal customers of an organisation. In
Royal London, employees contribution is the development of services and product broadly
determines the quality of these services and products. Management of this hospital assure that
their company develop a culture in that workers fell that they include in the company and its
services and products.
Communication: A communication strategy should be developed in a manner that it is in
line with the objectives, vision and mission of the company. In Royal London Hospital, if
communication is effective at all levels, then they easily deliver the information about medicines
and other services in the hospital. This method comprise the communications channels,
stakeholders, level within the hospital, timeliness, measurability of effectiveness etc.
Continuous improvement: By using the creative and innovative thinking, right tools of
the measuring, continuous improvement content will be implemented and initiated in which
Royal London hospital can create into a advance level of quality. If this hospital continuously
improve their quality and other factors, then its effectively influence the employees and
customers.
Teamwork: In teamwork, people work together to achieve a common objectives. Their
work is evaluate not only by individual contribution but also by efforts of group(Gimenez, van
der Vaart, and Pieter van Donk, 2012) . In Royal London Hospital, patient care team give all
types of services, from prevention, to intense care, and to the end-of-life.
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For the aim of this study the explanation of quality of care of health is created to consider
the doctor's, patient's and other supporting element view. There are some specifying quality of
Royal London Hospitals:
Fundamentals of care: The primary level at which quality rule is implement across all
field of care, distinguishing at this level can involve empathy, responsiveness, communication
and privacy.
Clinical speciality: This level permits principles to implement to every patients cared by
a forte area such as quality, radiology, physiotherapy. Features of quality in this level should
consider reliability, efficiency and accessibility.
Individual condition or care group: Care is advised for patient care group and specific
conditions, such as maternity, diabetes. Quality features should focus on technical problems like
effectiveness and appropriateness.
Generate area of care: Those areas that are ordinary to a modest scope of conditions and
specialities, such as emergency care, day case surgery, cancer treatment services. Quality
characteristics should consider equity, appropriateness, information and acceptability(Grant,
Wong and Trautrims, 2017) .
New product and service process and development theory (HOQ):
New product development is an activity of speaking a service and product from idea to
marketing. New product development considers the complete activities of bringing a new
product in the market. This is represented widely as the alteration of a market opportunity into a
commodity available for marketing.
In Royal London Hospitals, health care product development include development of
medical, drug and biologic device which is a complex and long process. In this include many
steps which are as follows:
Properly categorise the products: That is, as a drug, a medical, a biologic device and
combination of product that hospital recognize which regulative way to take. If any issue is
arises, then interaction the suitable regulatory body to sustain the product form and how
regulated the product(Hazen And et. al., 2014) .
Determine the claim of product: in this, identify the claim of product in which know the
Royal London Hospital what kinds of survey to conduct to helps the product label and claim. For
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example: changing claim can change the device of medical categorisation that may increase the
various regulative supervision necessitate.
Identify the market: after this, determine the market of medical products that how many
consumers are consume medicines which help to in product development plan.
Develop regulatory strategy: Royal London Hospital can develop their strategy by
determining the particular daily needs as well as the achievable pathway. Understandings of
those needs guide and give direction to the development of their regulative strategy.
Form product development plan: in this, build a product development plan in which
product needs may be translated in activities. These plan must be formed cooperatively with
stimulation from functional teams(Hofmann and et. al., 2014) .
Execute the product development plan: After all above process, execute the PDP. It is a
subject-matter proficient who have cognition of the enquiry product who should carry out the
regulatory, clinical programs, quality, corresponding manufacturing, non-clinical programme etc.
Collect data for regulatory submission: once the data from the manufacturing, clinical
and non-clinical programs, product design and quality are available, these reports and data would
be gathered for involvement in the regulative submission.
Collect regulatory submission: According to implementation regulative need particular
to type of submission. Assure the integrity of the submission or evaluate the resources required
to address query from the authority during the submission appraisal.
House of quality:
The house of quality is a type of abstract map that gives the way for inter-functional
communication and planing. Individual with various responsibilities and problems can scrap out
design precedence while mention to form of information on the house's network. In Royal
London Hospital, set of communication and planning routines, coordinates skills in the company,
quality purpose preparation focusing, first to design, then production and markets products which
consumers desired to buy and want continue to buy(Laosirihongthong, Adebanjo and Choon
Tan, 2013) . The house of quality refers that products must be designed to reflect consumers
taste and desires in which production staff, design engineers and marketing employees must
perform closely with each other from the period a product is first conceptualize. House of quality
is a activity of both output and input data which are as follows:
Input data are:
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 Importance consumers needs along with their importance.
 Benchmarking data.
 Important performance measure.
Output data are:
 The correlation and weight values of action measures.
 Important performance measures.
 Target level for every key action measures.
In Royal London Hospital, some primary procedures must be executed before protrusive
collection of data. A multidisciplinary and cross-functional team should be collected based on
the activity to be studied. In team should involve that members who know the procedure in best
manner. In this include background and concept of quality improvement, overview of statistical
control of process, teamwork(Lavastre, Gunasekaran and Spalanzani, 2012) . The group
members may commence to gather the necessary input data of HOQ process.
Economic, social and environmental approach of the organisation:
Economic approach: The approach expect that the ascertained quantity and price data
are created as result to several problems of economical optimisation. The measures are
acknowledged to be functions of the value and not autonomous changeable. In this Royal Loyal
Hotel, managers manage the financial factors which raise the money of this hospital. They ensure
that all information and data are secure and maintain in good manner. They invest their money
for raise their funds. For example: Government also imposed many tax rates which should be fill
by this hospital and many more component which affect this hospital.
Social approach: That experience and facts that affects individuals' lifestyles, attitudes
and personality. The marketing department of the Royal London Hospital require to take into
relationship the several social component characteristics of the groups of customers it is point out
to support maximise a product's attractiveness to those potential consumers. Among the wide
kinds of social factors with pervasive and strong links to a broad arrangement of essential
outcomes of health such as income, accumulated wealth, occupational characteristics,social
inequality based on ethnic and racial group. This hospital kind of deciding of health is what is in
hospital's biology and genes. Many people's perception is that their health is a outcome of their
behaviour, genes. Physical and social approach have a wide affect on people's health.
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Environmental approach: Environmental factor biotic and abiotic that affects the living
organism. In this include all the determinable components in the demographical, technological,
economic, political and regulatory environment that influence how a company survives, grows
and operates(Näslund and Hulthen, 2012) .
Recommendation:
Operation, logistics and supply chain management can improve an organisation's
structure, their operations activities, production processes, employees performance etc. If total
quality management is effective and they maintain all the quality of their hospital, then they can
easily achieve their target and satisfied all the customers and patients. Their is requirement of
more improvement by total quality management in which they can more focus on customers and
their staffs members and provide customers satisfaction by treating them in good manner, with
care etc. New product and service development is a key area of a company in which they develop
a new product and services in the market(Sanders and Sanders, 2012). Royal London Hospital
can improve the stages of product development and provide better products and service to fulfil
customers needs and demands.
CONCLUSION
From the above given report, it is summarised that supply chain management is an
important part of a company in which transfer of goods and services from one place to another
place. Logistics is the way of flow of ideas among the factor of occurrence and factor of exercise
in regard to met the inevitably and demands of consumers. Total quality management is the most
important aspect of the an organisation in which they manage all the qualities of operation and
production process and evaluate and control all aspects of operations processes. New product
development is the key stage of an organisation in which they develop the new product and
services by identify the target market.
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REFERENCES
Books and Journals:
Chan, R.Y. and et. al., 2012. Environmental orientation and corporate performance: The
mediation mechanism of green supply chain management and moderating effect of
competitive intensity. Industrial Marketing Management. 41(4). pp.621-630.
Chicksand, D. and et. al., 2012. Theoretical perspectives in purchasing and supply chain
management: an analysis of the literature. Supply Chain Management: An International
Journal. 17(4). pp.454-472.
Dyckhoff, H., Lackes, R. and Reese, J. eds., 2013. Supply chain management and reverse
logistics. Springer Science & Business Media.
Estampe, D. and et. al., 2013. A framework for analysing supply chain performance evaluation
models. International Journal of Production Economics. 142(2). pp.247-258.
Gimenez, C., van der Vaart, T. and Pieter van Donk, D., 2012. Supply chain integration and
performance: the moderating effect of supply complexity. International Journal of
Operations & Production Management. 32(5). pp.583-610.
Grant, D. B., Wong, C. Y. and Trautrims, A., 2017. Sustainable logistics and supply chain
management: principles and practices for sustainable operations and management.
Kogan Page Publishers.
Hazen, B. T. And et. al., 2014. Data quality for data science, predictive analytics, and big data in
supply chain management: An introduction to the problem and suggestions for research
and applications. International Journal of Production Economics. 154. pp.72-80.
Hofmann, H. and et. al., 2014. Sustainability‐related supply chain risks: conceptualization and
management. Business Strategy and the Environment. 23(3). pp.160-172.
Laosirihongthong, T., Adebanjo, D. and Choon Tan, K., 2013. Green supply chain management
practices and performance. Industrial Management & Data Systems. 113(8). pp.1088-
1109.
Lavastre, O., Gunasekaran, A. and Spalanzani, A., 2012. Supply chain risk management in
French companies. Decision Support Systems. 52(4). pp.828-838.
Näslund, D. and Hulthen, H., 2012. Supply chain management integration: a critical analysis.
Benchmarking: An International Journal. 19(4/5). pp.481-501.
Sanders, N. R. and Sanders, N. R., 2012. Supply chain management: A global perspective (pp.
45-47). J. Wiley & Sons.
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