Understanding Organisations (Cadbury)

Understanding
Organisations
(Cadbury)

Table of Contents
INTRODUCTION ..........................................................................................................................2
MAIN BODY...................................................................................................................................2
CONCLUSION ...............................................................................................................................8
REFERNCES:................................................................................................................................10
Books and Journals:..................................................................................................................10
Online: ......................................................................................................................................10

INTRODUCTION
An organisation is a place where two or more people join their hands together with a
motive to earn something with the help of a business. In order to run a business in successful
manner it is essential for an entrepreneur to learn from great leaders who are responsible for the
success of large organisation. In order to understand a large and complex organisation Cadbury
can be considered as a great example. Cadbury is a multinational organisation well known as
confectionery brand which has been established in the year 1824 in the Birmingham, England
later shift their headquarters at Uxbridge, London (Kimberley, 2020). Cadbury is a large
organisation having large number of employees in the organisation. This essay contains a proper
understanding about an organisation and its culture and also have a role of leadership and
motivation in an organisation like Cadbury. This essay also contains an in-depth understanding
of these topics with the help of theoretical framework.
MAIN BODY
Cadbury was founded in the year 1824 by John Cadbury who was Quaker in the bull
street of Birmingham, England. The company was started to sell tea, drinking chocolate and
coffee in the market and later started to sell varieties in cocoa and drinking chocolate which
increases the cost of production for the company. This resulted in the sale of products and
services by the company to the high class and wealthy people only. Later in the year, John has
join his hands with his brother Benjamin and change the name of the company as “Cadbury
Brothers”. But due to high cost of production it has been noticed that the company has gone in a
great decline in the months of late 1850s. Later in the year 1854, the company has opened its
store in London and in 1861 the son of John Cadbury has joined the office. At the time of their
joining the company was facing a great decline and as a result of their joining the company has
provided a great cocoa to the market in the year 1866 and gain its profitability back. Later, from
that year the Cadbury company has gone through several innovations in the company which has
been resulted in the great success of the company (Nordberg, 2020). Now the company has
become a part of global market having their supplies in approximately all parts of the world. All
this requires a great leadership and motivation among employees in the company.
In the year 2010, the Cadbury has been completely owned by a company name as
Mondelez international Food group. The Mondelez international Food group is originally known

as a Kraft foods and is a parent company of Cadbury since 2010. The company denied two times
to be a part of Mondelez international food crop but lastly found a deal in which both the kraft
foods and Cadbury agreed. This requires the Kraft foods to purchase the share of Cadbury
company at a rate of £8.40 per share. To reach at this position the company is require to take a
lot of handwork which has been depicts with the help of the success of the company in the
market. To be successful a company requires an effective leaders, motivation in employees and a
good or well organisational culture. The productivity of a company is based on their human
resources and in order to manage the human resource the company is require to have effective
leadership and motivation in the company(Baloyi, 2020).
The Cadbury company has a good organisation culture and there are so many influencers
in an organisation who have its impact on the behaviour of an organisation. These influencers
can be individuals groups, organisation and the business environment. The individuals are the
people of the organisation whose productivity helps an organisation can help in organisational
success. The George and Richard are two individuals who have a great impact on the business of
Cadbury and provide the company a great height. Their influence on the company helps the
Cadbury to raise their position in the market. Another influencer in case of a company is an
organisation. In order to run a business it is essential to complete the work in organised form for
a which a proper structure has been created between groups and individuals to influence them
regarding the orders and systems to be followed in the company.
One of the influencer of a business is the business environment which has a great impact
on the business of an organisation. This business environment can be of two types one is the
internal environment whereas another one is the external environment. In order to achieve
success in the market the new entrepreneurs of the company George and Richard in the year
1861 has worked upon both the environment. In case of internal environment, it includes the
factors which can be controlled and managed by an organisation and external factors are those
which are not controlled and managed by organisation rather they are required to take decisions
in accordance to the external business environment. External environment includes various
factors which are explained with the help of PESTLE analysis. PESTLE analysis includes factors
like political, Economic factors, Social, technological, legal and environmental factors of a
business environment. As Cadbury run their business in global market it is required for the