Understanding Public Relation Report 2022

UNDERSTANDING
PUBLIC RELATION
STUDENT DETAILS
STUDENT DETAIL

MANAGEMENT 1
Executive Summary
Public relations functions are designed to help build truth and credibility with groups.
Effective public relations aspects help the company to improve their functions. In this report,
it is discussed that communication problems also incorporate because of the level of
understanding of the listeners. For this report, The Sydney Morning Herald is the selected
company. Apart from this, the aspects of Artificial Intelligence that will help in solving major
communication challenges will also be discussed in this report. As reputational challenge of
the company impacts their customer case and every company incorporate various measures to
stable their reputation in the market.

MANAGEMENT 2
Table of Contents
Introduction................................................................................................................................3
Situational analysis.....................................................................................................................3
Communication problem and consequences..............................................................................3
Reputation problem and consequences......................................................................................4
Identify future communication needs.........................................................................................5
Conclusion..................................................................................................................................5
Reference ...................................................................................................................................7