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UK Employment Laws and Gender Equality

   

Added on  2020-01-23

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Business Skills415336/1554830Business SkillsID: 415336/1554830WORDCOUNT
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Business Skills415336/1554830Table of ContentsPageI
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Business Skills415336/1554830EXECUTIVE SUMMARYSocial media can be determined as a tool through which organizations or individualprovide information or make people aware. According to the study made, it has been found thatthe use of internet is increasing drastically and so the opportunity which prevail in it is alsotremendous. There are different types of strategies been adopted people or organizations in orderto increase their market share or in providing them with relevant information. With this respect,it includes opportunities like PPC (Pay Per Click) advertising, CPM (Cost Per Mille) advertisingnetwork, Affiliate marketing, Job boards, etc. In today's world, majority of transaction andbusiness is been operated through social media and it shows the huge benefit which prevail in themarket. 3
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Business Skills415336/1554830INTRODUCTIONPresent report is about investment opportunity in social media. This report covers,understanding the term social media. Also, it covers potential cost involved in creating a website.Lastly, it also includes the potential risk which is involved in developing website.Findings and AnalysisSocial mediaSocial media can be defined as a tool which mediates computer which allowsorganizations or individuals to share ideas, information, videos and networks (Lin, Wang andWang, 2013). In other words, it can be determined as collection of different onlinecommunication channels which enables one to interact with people from any part of the world.For example, Facebook, Gmail, LinkedIn, Wikipedia, twitter, etc. What is the international picture of the industry like?The use of internet is highly growing and it as resulted to increase in social media website. Thetotal population of the world is 7.395 Billion among which there are about 3.419 Billion internetusers and 2.307 social media users (Global social media, 2016). This shows that around theworld approximately 28% of people use social media. Form this data it can be stated that social media has a high international picture around the worldand the use of social website is increase at a tremendous rate. What are the money making opportunities like in relation to the creation of a new social mediawebsite?There are many business opportunities when one creates new social media website. With thisrespect, the following are the things which should be done in order to gain money through socialwebsite:PPC (Pay Per Click) advertising: There are different websites like Google AdSense, which oneof the most popular option (Dabbagh and Kitsantas, 2012). The user just need to sign up andpaste snippets code of the new social website. Google AdSense would serve contextual4
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