Understanding Sports Industry

Understanding Sports
Industry

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Sports management involves the process of handling the administrative aspect of the
sports team, athletes, sports club, sports venue, sportsperson and the sports events. The
management in sports is required at every level where the sports are played be it in schools,
universities or at the national, local or international level. It requires the skill relating to the
planning, organising, controlling, directing, leading, evaluating and budgeting in an organisation
or the department whose main product or the service is relating to the sports or the physical
activity. Sports management is referred to as the field of the business which deals in recreation
and sports (WANG and et. al., (2017)). The organisation chosen for this report is Sported UK,
which is the largest community group supporting the young people to overcome their barrier to
reach their full potential in the sports. It is a charity based organisation which promote fairness
and equity for the young people through physical activity and grass root sport. This essay report
shall cover the key target market of the company and the marketing strategy including business
plan relating to financial aspect and the five year plan for marketing program of the organisation.
MAIN BODY
Sported UK is a charity based organisation which operates in the deprived area of the
country UK. This organisation has an open network to any of the community group who wants to
make difference in the lives of young people through the sports and physical activity. The groups
which are associated with the organisation are small and voluntary who are often under
resourced and under funded. The Sported UK provide the groups with the professional expertise,
operational support and resources which are free of cost and also which helps in thriving and
surviving.
The segmentation, targeting and positioning model is the strategic approach in the
modern marketing which is useful in creating the marketing communication plans as it helps in
prioritising the propositions and deliver and develop the relevant and personalised message to
engage different audience (Jewell, (2017)).
Segmentation is referred to as the process which helps in identifying the needs and find
new markets in order to deliver the effective marketing message. It helps in dividing the
customers into smaller groups which is based on their characteristics like income, age, gender,
etc. It is basically a practice which divide the target market into the approachable groups. There