Understanding Sports Business: Growth, Trends, and Stakeholders

UNDERSTANDING SPORTS
BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Growth and Development Key Trends........................................................................................3
PESTEL Analysis of FC Barcelona.............................................................................................4
Sport Business Eco-Systems........................................................................................................6
Stakeholders (Internal & External)..............................................................................................6
8ps of Sport Ownership...............................................................................................................8
Organisational Culture.................................................................................................................9
Revenue Streams.......................................................................................................................10
Structures of organisations........................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Understanding sports business is very important topic to be understood in this dynamic
world. Currently many sports businesses exist in the across the world, in which the main
objective of a sports business is to gain huge worth by running different sports and games
practices. Currently many people like to watch different games and sports in stadiums, television,
online platforms etc. so the audience of all games and sports are main source of earning to
various sports businesses in market place. This report discusses various major aspects of a sports
business, named; FC Barcelona. Basically, FC Barcelona is known as a Spanish football club
which is based in Barcelona (Valle and et.al., 2018). This club of football was founded in year
1899 by a Spanish, Swiss and English footballers’ group. The report discusses growth and
development key trends of the club with impact of PESTEL factors. Sport business eco-systems
and internal & external factors also has been discussed in this report. Some other key aspects of
FC Barcelona, like; organisational culture, structure and revenue streams also has been discussed
in this report.
MAIN BODY
Growth and Development Key Trends
Barcelona FC, being the global academy of football has now 49 schools covered across the
world under the Barca Academy Project. Under this, more than 45,000 children who are between
the age group of six to nineteen are taught about various aspects of the style of Barcelona and are
provided with complete education. The main objective of the club is to take the experience of
Barcelona around the whole world with the same guidelines of sporting and respect for the
values but only within the capacity of the regional adaption.
The club has already done international collaboration as its continuing its expansion in the other
continents. The club realized that every country is different with varied traditions for football. It
is now expanding itself in 5 continents where the players are provided with training to follow the
methodology taught which can help them to compete in the professional leagues (Herrera-Diestra
and et.al., 2020). The people are showing interest towards sports and are in need of such clubs
with trainers who can train them to become the sports professionals.

For example, this academy was also opened in New York in 2017 in which its aim was to train
the players up to the age of 19 in the area where the rapid growth of soccer can be seen clearly.
The club has also established itself in USA in Arizona where the players focussed on various
aspects like academic studies, sports studies, trainings, accommodation etc. along with
competing in the US Soccer Development Academy’s top division. Therefore, the club can
continue its expansion in the various other countries and continents to facilitate the people who
shows interest in sports.
As the sporting outfits and franchises are becoming an indelible part of the global business as
well as the landscape of the culture. There are widespread opportunities for the Barcelona FC
club as the demand is growing for the sports professional’s roles who can combine their
knowledge and passion for specific sport along with the required toolkit which can help in
driving the club towards success on the field and also in the boardroom.
The competition is rife at the executive level so the Barcelona FC can expand its services by
targeting the more number of sports and also by involving maximum number of women who can
represent their countries by playing the sports with the great enthusiasm (Bondia and et.al.,
2017). It can also establish its academy with the qualified professional in particular sports who
can train the players in different countries effectively thereby leading to success of the club of
Barcelona FC.
PESTEL Analysis of FC Barcelona
Football Club Barcelona is the professional football club of Spain which is based in
Barcelona. Being the fourth most team of sports in the world richest football club in terms of
revenue has an annual turnover of €840,8 million. Therefore, various external and internal
factors impact the team greatly. So, it is must to do analysis of the exterior atmosphere of FC
Barcelona by using PESTEL framework. The impacts of all such factors covers political,
Economic, Social, Technological, Environmental and Legal on Barcelona FC are as described
below:
Political
FC Barcelona being the football team of the Asia’s least corrupt countries lacks some
political processes, human rights and civil liberties. In 2011 election, Workers party won the