Understanding the Business Environment in Various Organisations

UNDERSTANDING THE
BUSINESS ENVIRONMENT IN
VARIOUS ORGANISATIONS

TABLE OF CONTENT
 INTRODUCTION
 POSITIVE AND NEGATIVE IMPACT OF MACRO ENVIRONMENT ON
BUSINESS OPERATIONS
 INTERNAL ANALYSIS OF SPECIFIC ORGANIZATION IN ORDER TO
IDENTIFY ITS STRENGTH AND WEAKNESSES
 THE MANNER IN WHICH STRENGTH AND WEAKNESS IS RELATED TO
EXTERNAL ENVIRONMENT FACTORS
 CONCLUSION
 REFERENCES

INTRODUCTION
 Company while operating its different business function
needs to continuously monitor and evaluate changes that are
happening in external environment to grow and sustain
business for longer time frame.
 Internal factors such as company strength and weaknesses
impact on effectively operations of businesses and
achievement of goals.
 Therefore, this presentation has included key information
related to internal and external analysis of John Lewis and
the way internal and external factor are related to external
environment.

POSITIVE AND NEGATIVE IMPACT OF MACRO
ENVIRONMENT ON BUSINESS OPERATIONS
 Pestle analysis is model that is used to identified, analysis and evaluates changes that are happening in external
environment that have both positive and negative impact on business operations. It helps in understanding of factors
such as political, social, economic, technological and environmental having impact on growth and development of firm.
Therefore, the way macro environment influence on business operations of John Lewis can be illustrated as follows:
 Political factors: The policy of government keep on changing such as recently Brexit has been imposed that resulted in
decreasing overall sales volume and profitability of company. As maximum number of sales of products and services is
with European member countries.
 Economic factors: Moreover, it can be stated that economic factor has also impact on firm likewise, in recent scenario,
UK is suffering from economic slowdown or recession. That is high unemployment ratio, decrease in disposable income
of people and GDP has negatively impacted on John Lewis.