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Mcdonald's Business Environment Analysis

Added on - 08 Dec 2020

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UNDERSTANDING THEBUSINESS ENVIRONMENT
Table of ContentsINTRODUCTION...........................................................................................................................1Task.................................................................................................................................................1Introduction of the organisation..................................................................................................1Market structure of McDonald....................................................................................................4TASK 1............................................................................................................................................4Explain the stakeholder and the types of stakeholders................................................................4Task 2...............................................................................................................................................7National economic system of UK...............................................................................................7TASK 3............................................................................................................................................9Explain the IMF and World Bank...............................................................................................9CONCLUSION.............................................................................................................................11REFERENCE.................................................................................................................................12
INTRODUCTIONBusiness environment includes the external and internal factor which affect the business.To run the efficient business and organisation has to depend upon the finance, labour, rawmaterial, government policy, customer, suppliers etc. these all factor are include in businessenvironment. The report highlights the business environment of McDonald that how McDonaldrun their business, their objective, legal structure, mission and vision.It also highlights the stakeholders of the McDonald and their importance to the organisation andthe effects of the decision of stakeholders on the organisation. It explain the economic structureof the UK and their advantages and disadvantages to the different companies. It also explains therole of IMF and world bank in globalisation.TaskIntroduction of the organisationThe study highlights the business operation of McDonald. McDonald is a fast food franchisewhich was opened in 1940. It is a world wide company and open its first restaurant in California.It is a primary, secondary and tertiary sector organisation. In primary sector they provide the rawmaterial such as farming animal. Secondary sector involve the process of manufacturing whichconvert the raw material in finished goods (Prajogo, 2016). And in tertiary sector, they involvethe services which was provided by McDonald to their customer.McDonald is a private limited company. They never invite the general public to subscribe theirshare in the market but it register its account at company house. Its ownership is a franchisebusiness. It raise the capital and profit through franchise. Stakeholder of McDonald aregovernment, suppliers, customers, employees, communities and trade union.The products of McDonald are beverages, breakfast, burgers, chicken and sandwiches, dessertsand shakes, extra value meal, happy meal, salads and snacks and sides etc.The main objective of McDonald are to serve the good food in a fun and friendly environment.They focus on the customer as well as the employees and re-evaluate the objective time to tometo meet the customer demand and needs. They mainly focus on their tertiary sector. The missionstatement describe the current position, objective and the way to achieve the objective. Themission of the McDonald is to provide the best food place to their customer. Vision statementdescribe the future condition of the company that in future where we want to be. The vision of1
the McDonald is to serve the delicious food to the whole world and to drive the profitable growthmove with velocity.A private limited company is own by private owners and the liability of the business was theowners liability. In public limited company general public own the stocks of the company. Theyoffer their shares to the general public for subscription. McDonald is a private limited company.It runs its business in various country. It has more then 300 restaurant in many countries.BasisMcDonaldNHSLegal structurePrivate limited companyPublic limited company2
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