The Impact of Globalization on Business
Added on 2020-10-22
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Understanding The Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Introduction about Starbucks Corporation.......................................................................................1TASK ONE......................................................................................................................................3Importance of stakeholders to organisation and stakeholder theory......................................3TASK TWO.....................................................................................................................................7National economic system and its advantages and disadvantages.........................................7TASK THREE.................................................................................................................................8Role of IMF and World Bank for promoting globalisation an limiting protectionism..........8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness Environment refers to sum of internal and external elements or factors that leadsto bring influences on the business organisation. In order to conduct the present report StarbucksCorporation is chosen which is a premier roaster, retailer and marketer of speciality coffeearound the worldwide. It offers wide range of food products and beverages to its customersincluding tea, coffee, smoothies, baked food products, sandwiches, low-calorie and sugar freebeverages and many more. The report includes explaination about legal structure and marketstructure of company in which it operates. Stakeholder theory is also explained in detail andpower/interest matrix are used for assessing the importance of stakeholders. National economicsystems in which organisation operates is discussed further and also their advantages anddisadvantages. Further in the report investigation of role of IMF and World Bank is done toidentify if they promote globalisation and help for limiting protectionism across the world. MAINBODYIntroduction about Starbucks CorporationStarbucks Corporation is an American company that deals in coffee and operates coffee-house chain business. The company was founded in the year 1971 in Seattle, Washington. Thefounder of the company are Zev Siegal, Jerry Baldwin and Gordon Bowker (Thisse andUshchev, 2018). Starbucks operates in retail coffee and snacks industry and it focuses onmarketing its product mix with other brands as well within company's portfolio such as Tazo,Teavana, Seattle's Best Coffee, Starbucks Refreshers, Starbucks VIA, La Boulange, EvolutionFresh and Verismo. The various locations of Starbucks offers wide range of products such as hotand cold drinks, micro-ground instant coffee, cafe latte, espresso, whole-bean coffee, full andloose-leaf teas, evolution fresh juices, La Boulange pastries, Frappuccino beverages, and alsosnacks items such as crackers and chips. The Starbucks operates approx 30000 locations around the world and providesemployment to approx 291000 employees. The Starbucks company operates their businessoperations and activities in four different segments such as Europe Middle East, America, China/Asia Pacific and Africa. Starbucks also licenses its Intellectual property Rights such astrademarks through the grocery, food service accounts and licensed stores. Its vision and missionstatement represent about company's focus and emphasis on the leadership within the coffee1
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