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Understanding the Concept of Marketing Orientation | Report

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Added on  2020-02-03

Understanding the Concept of Marketing Orientation | Report

   Added on 2020-02-03

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Marketing Management
Understanding the Concept of Marketing Orientation | Report_1
Table of Contents..............................................................................................................1.........................................................................................................1Marketing Management...............................................................................................................1Introduction ................................................................................................................................................31. Company overview of Sony Corporation ...........................................................................................32. Concept and types of marketing orientation .....................................................................................43. Strategic goals of Sony Corporation ...................................................................................................54. Marketing orientation could help to attain strategic goals ................................................................55. Actions to put in place to introduce the marketing orientation in Sony Corporation ........................66. Benefits from market orientation to Sony Corporation .....................................................................7CONCLUSION ..............................................................................................................................................8References ..................................................................................................................................................9
Understanding the Concept of Marketing Orientation | Report_2
Introduction The Internet technology has led to the creation of dual trading arena where the traditionalmarketing concepts are taking a standstill and new ones are emerging. In order to cope up withthe rising marketing complexity, the concept of Marketing Orientation has been introduced. It isa type of business philosophy which gives emphasis on customer’s satisfaction first. On the otherhand, the strategic goals are defined as the long range direction that is attained by the company(Doyle and Stern, 2006). In this respect, the present report will emphasize on understanding theconcept of marketing orientation and its link to attainment of strategic objectives that are framedby the company. The report will end up by benefits of marketing orientation. Further the reporthas been prepared in context of Sony Corporation. The report also includes the action whichtakes place at the time of implementing the market orientation. 1. Company overview of Sony Corporation Sony is Japanese company which are expanded its business operations in manydeveloped and developing countries like USA, UK, Germany, France, India as well as china inthe world. Corporation was established in 1946 in the Japan and founder members of firm wasMasaru Ibuka. Organization manufacture and sales its various type of electronics products likeSmart phones, camera, speakers, music systems, television as well as extra accessories in theworld. Further, Sony also deals in many other business like electrical, software as well asentertainment business in the world (Bradley, 2003). In addition to this, Sony is one of leading company in the electronics sector within world.Corporation provides effective services and products to consumers in all nations. Mission,vision, short as well as long term objectives of enterprise also encourage the company to becometop leader in the world. Sony corporation has created effective image and brand value in thedeveloping and developed nations (Doyle and Stern, 2006). Further, growth rate of organizationis optimistic as comparison of other electronics corporations in many countries. Market share oforganization is effective as compare to other firms in the world. Marketing strategies of Sonycorporation provides effective opportunities to earn profit and revenues from the consumers inthe nation. In addition to this, core competency of company is to develop and design effectivequality of camera and music system which attract many purchases these gadgets in the world
Understanding the Concept of Marketing Orientation | Report_3

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