Understanding the Internal Environment is a Necessary Attribute of a Modern Tourism and Hospitality Manager

This article explores the significance of understanding the internal environment for modern tourism and hospitality managers. It emphasizes the role of managers in creating awareness, enriching customer experiences, and developing strategies for innovation and protection of resources, culture, and demography.

Running Head: UNDERSTANDING THE INTERNAL ENVIRONMENT IS A
NECESSARY ATTRIBUTE OF A MODERN TOURISM AND HOSPITALITY
MANAGER
UNDERSTANDING THE INTERNAL ENVIRONMENT IS A NECESSARY ATTRIBUTE
OF A MODERN TOURISM AND HOSPITALITY MANAGER
Name of the Student
Name of the University
Author Note

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UNDERSTANDING THE INTERNAL ENVIRONMENT IS A NECESSARY ATTRIBUTE
OF A MODERN TOURISM AND HOSPITALITY MANAGER
Part 1:
Academic Article: Understanding service experience and its impact on brand image in
hospitality sector
Journal: International Journal of Hospitality Management
Author: P.S. Manhas and E.K. Tukamushaba.
Date: 2015
Discussion Topic: “Understanding the internal environment is a necessary attribute of a
modern tourism and hospitality manager”
Manhas and Tukamushaba (2015) discuss the understanding in the services provided
by a brand and its image in the tourism and hospitality sector. In the recent times, the role
played by the tourism and hospitality manager is becoming increasingly popular. It is not just
restricted to this, but it has also emerged to be a completely new discipline in the modern
times for higher studies. It encourages a competitive future in the tourism and hospitality
industry with the creation of awareness and enriching customer experiences with the presence
of knowledge on the internal environment, its features, merits, demerits and resource
availability. This is because a physical infrastructure, facilities and securities depict the
prerequisites of encouraging tourism and attracting visitors from abroad to an area (Manhas
and Tukamushaba 2015). According to Mahendra and Rathore, this aspect is becoming
increasing relevant in the practice of international tourism, in the dynamics of hotel
management. Developing a chain of hotels is also essential in the development of holistic
customer services to the tourists from a different cultural and demographic dynamics.
Community enhancement and involvement that results from training sessions, investment on
the peripheral regions of a community, enhancement in education as well as increase in the

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UNDERSTANDING THE INTERNAL ENVIRONMENT IS A NECESSARY ATTRIBUTE
OF A MODERN TOURISM AND HOSPITALITY MANAGER
labor mobility. This would also enable managers of tourism and hospitality to handle
situations of crisis, emergencies or environmental effects like climatic changes or disasters
with efficiency. Besides these, it also helps to develop strategies that encourage innovation
practices and protection of indigenous people, resources, culture and demography that is
eroding at a rapid rate.

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UNDERSTANDING THE INTERNAL ENVIRONMENT IS A NECESSARY ATTRIBUTE
OF A MODERN TOURISM AND HOSPITALITY MANAGER
References
Manhas, P.S. and Tukamushaba, E.K., 2015. Understanding service experience and its impact
on brand image in hospitality sector. International Journal of Hospitality Management, 45,
pp.77-87.
Net, H., 2019. Leadership competencies for Hospitality Manager in 21st Century | By
Mahendra (Mike) Rathore – Hospitality Net. [online] Hospitality Net. Available at:
https://www.hospitalitynet.org/opinion/4026520.html [Accessed 31 Aug. 2019].