Role of Media in Contemporary Society

This report discusses the role of media in contemporary society and its impact on shaping public opinion. It explores the influence of mass media on politics, trade relations, and entertainment. The report emphasizes the power and responsibility of media in providing accurate information to the public.

Understanding the
Social World

Contents
SECTION 1.....................................................................................................................................3
INTRODUCTION.......................................................................................................................3
MAIN BODY..............................................................................................................................3
Qualitative and quantitative research...........................................................................................3
Alienation....................................................................................................................................4
Mechanical and organic solidarity...............................................................................................4
Health and well-being..................................................................................................................5
CONCLUSION............................................................................................................................5
REFERENCES................................................................................................................................6
SECTION 2.....................................................................................................................................7
INTRODUCTION.......................................................................................................................7
MAIN BODY..............................................................................................................................7
CONCLUSION............................................................................................................................9
REFERENCES..............................................................................................................................10

SECTION 1
INTRODUCTION
Social world can be defined as a crucial subject, which helps in frequently applying to
'universes of discourse' through which associations, symbols and exercises arise. They include
social regions which need not be physically bound. In present context, some of the crucial
examples on which this particular element relies on are: nursing, surfing, legislative issues and
science as well. Present essay will be presenting the knowledge in relation with social world,
where discussion is going to take place of different terms that would help readers in enhancing
their understanding of the social world.
MAIN BODY
Qualitative and quantitative research
Qualitative research can be defined as a crucial investigating method, that aid a research in
analysing and collecting the non-numerical data (based on perceptions of individuals) in order to
gain knowledge in relation with various opinions, concepts, experiences and so on (Park and
Park, 2016). Various investigators do take into consideration of this particular research
methodology where they effectively collect in-depth insights in relation with a problem or it can
also aid in generating new ideas for research. Basically, this type of research helps in focusing on
different range of sections, where qualitative data i.e. non-numerical data is collected and then
analysed in order to pull out favourable outcomes.
Also, qualitative research investigation may help in understanding the social world through
considering perceptions, thoughts of participants in relation with different range of things that
happen in their lives. It enables researchers to obtain insights into what it feels like to be another
person and to understand the world as another experiences it. Away with this, quantitative
research is specifically being considered as a crucial process of collecting and analysing the
arithmetical, numerical and other sort of statistical data. It can be used to make predictions, find
patterns and averages, test causal relationships, and generalize results to wider populations. With
the help of this type of investigation, it can be said that exact information in relation with social
world could easily be gained in specified time frame (Queirós, Faria and Almeida, 2017).

Alienation
Alienation can be defined as a crucial element, where an individual becomes isolated from
other individuals. Basically, individuals who carries symptoms of alienation will often reject
loved ones or society. This term i.e. alienation may help in looking at the social world in a
different context. It has been observed that emotions of an individual may stay different from any
other individual, where it can be said that if perception do not match with the other person then it
may lead to clashes or isolation. On the other hand, being unable to see meaning in relationships,
actions, having a sense that life has no purpose and world affairs (Harvey, 2018).
In present context in order to understand the social world, alienation can be helpful
because it aid in understanding the common conditions that are also complex in nature. In
context with psychology and sociology, alienation would help in understanding a range of
different elements that may impact an individual’s aggravate existing medical conditions as well
as health (Fanon, 2018). Also, alienation has given the world with another perspective to think
on every single life segment, which perspective can be on individual basis. involves diagnosing
the cause of alienation, and following through with treatment.
Mechanical and organic solidarity
Mechanical solidarity can be defined as social integration of individuals where society
have common values and beliefs. On the other hand, if it is talked about organic solidarity then
it is said to be a social integration where rise in need of one another’s services as well as
individuals can easily be seen. Away with this, rise in mechanical solidarity means social world’s
perceptions, beliefs and common values are improving (Gubanov and Gubanov, 2018). On the
other hand, in relation with organic solidarity it can be said that need is something, which may
impact positively and negatively on other’s perception and just when it is filled then only, it
helps in understanding the social world in deeper sense. It is much needed to focus on social
world because it can specifically be described by organic solidarity, there is moderately more
prominent division of work, with people working a lot of like the related however separated
organs of a living body. Society depends less on forcing uniform guidelines on everybody and
more on directing the relations between various gatherings and people, frequently through the
more noteworthy utilization of agreements and laws (van Mourik Broekman, Gordijn,
Koudenburg and Postmes, 2018).

Health and well-being
An emphasis on actual wellbeing and the evasion of infection characterized "fruitful
maturing" as conceptualized by Jack Rowe, a doctor, and Robert Kahn, a therapist. Fruitful
maturing was recognized from ordinary maturing, which may incorporate wellbeing decays and
persistent sicknesses. Remaining sound can't be characterized as infected, handicapped, with a
sign of effective maturing being an okay of creating persistent sickness (Patton and et. al., 2016).
Accomplishment to incorporate a low likelihood of sickness and illness related incapacity,
high psychological and actual utilitarian limit, and dynamic commitment with life; one ages
effectively on the off chance that one accomplishes every one of the three of these objectives. No
notice is made of acceptable psychological wellness. Resulting research indicated that not many
individuals can keep up the significant levels of working needed to be delegated "effective".
Note that this meaning of wellbeing incorporates one measure that may reflect social prosperity:
dynamic commitment with life, characterized as upkeep of individual connections and
commitment in paid or unpaid exercises that produce merchandise or administrations of
monetary worth (Harding and et. al., 2019).
CONCLUSION
With the help of above mentioned report, it is concluded that every single element
specifically carries a crucial impact on increasing the knowledge level of the individuals in
relation with social world. Basically, qualitative and quantitative investigation research would
help researcher in gaining knowledge (perceptions of individuals and statistical data) about social
world. On the other hand, considering alienation it can be said that an individual would gain
integrated knowledge of high degree of distance, common values, isolation among individuals
and between an individual or a group of people in a community or work environment. Away
with this, in relation with both mechanical solidarity, organic solidarity it is summarised that
social integration specifically takes place out of the need of individuals for one another's
services.

REFERENCES
Books and Journals
Park, J. and Park, M., 2016. Qualitative versus quantitative research methods: Discovery or
justification?. Journal of Marketing Thought, 3(1), pp.1-8.
Queirós, A., Faria, D. and Almeida, F., 2017. Strengths and limitations of qualitative and
quantitative research methods. European Journal of Education Studies.
Harvey, D., 2018. Universal alienation. Journal for Cultural Research, 22(2), pp.137-150.
Fanon, F., 2018. Alienation and freedom. Bloomsbury Publishing.
Gubanov, N.N. and Gubanov, N.I., 2018, November. Mental bases of social solidarity.
In International Conference on Contemporary Education, Social Sciences and Ecological
Studies (CESSES 2018). Atlantis Press.
van Mourik Broekman, A., Gordijn, E.H., Koudenburg, N. and Postmes, T., 2018. Reshaping
social structure through performances: Emergent solidarity between actors and
observers. Journal of Experimental Social Psychology, 76, pp.19-32.
Patton, G.C., Sawyer, S.M., Santelli, J.S., Ross, D.A., Afifi, R., Allen, N.B., Arora, M.,
Azzopardi, P., Baldwin, W., Bonell, C. and Kakuma, R., 2016. Our future: a Lancet
commission on adolescent health and wellbeing. The Lancet, 387(10036), pp.2423-2478.
Harding, S., Morris, R., Gunnell, D., Ford, T., Hollingworth, W., Tilling, K., Evans, R., Bell, S.,
Grey, J., Brockman, R. and Campbell, R., 2019. Is teachers’ mental health and wellbeing
associated with students’ mental health and wellbeing?. Journal of affective
disorders, 242, pp.180-187.

SECTION 2
INTRODUCTION
Contemporary Society is the present society we are living in wherein the things are
modern and related to present time. Increased life expectancy, globalisation, improved literacy
rate and gender equality are considered in today's society (Singh and Pandey, 2017). Media is
the means of communication like publishing, photography, broadcasting and internet. Everyone
in this society is so much dependent on media as that is how one decides to buy anything say
from tooth brush to grocery till night cream. Its media that keep us informed about what's going
on. In report will talk about the role of media in today's society and how the contemporary
society gets impacted through mass media is covered.
MAIN BODY
According to Gordon, (2018), media and today's society are related to each other.
Everything happening in society is shown on media. Media is a way of communication which
gives the information and keeps everyone up to date, one can't imagine life without mass media
as first thing that we want early morning is newspaper. Mass media like television, newspaper,
the press and online mediums are the channels which delivers the information to public about
what is happening in the world. Not everyone gets direct information of the events arising, its
media that makes the world aware. People believe what they see as they are dependent on media
for the information so what is shown, people believe. The news sometimes is shown to divert the
public and media has the power to manipulate things. It depends on person to get access to right
information. As media is the path through which people get information about everything
(Schneider, 2016).
Newspapers are important source for political information. UK has many newspaper
titles, different radio and television channels. The newspapers are printed according to the laws
of land. During elections it is clearly stated about the party they are supporting or are in favour of
to get the votes. Many debates have been broadcast involving the debates by leaders of political
parties and their analysis is also shown which helps people to make their minds and decide.
These debates create impact upon the result of elections. With the growth of internet inaccurate
information is also communicated as people can post what they want to. One should check the
reliability of data before reading. But with internet political parties have got direct connection

with voters and can get their opinions. Citizens should get the information required by them at
low or no cost also there should be transparency of information so that truth and facts could be
taken out. At the time of elections, the electorates should be shown accurately.
Due to globalisation the trade relations have improved and enhanced this is possible due
to a mass media. Nowadays people are able to communicate with each other easily over social
media which has helped business to arrange the meetings online otherwise which were to be
done by going at the place. Also these platforms allow business to advertise their product as most
of the people now a days use social media and are persuade after watching advertisement on
YouTube, Facebook, Instagram, Twitter and many more (Wu and Huang, 2019). People learn a
lot through advertisement as they come to know about new products or service launched or any
new thing that occurred. Small children don't understand the strategies of sales; they just want
the product that is been advertised. Social media has changed the way of living it not only helps
businesses to grow but has become a medium through which people communicate. Increase in
social media platforms help people to be in touch with the relatives not living nearby.
Different people spent their time watching television. It also depends on what you are
watching as the programmes can have positive as well as negative impact. Television influence
children and today children are watching more television compared to past years. Television can
also be a good teacher if used accordingly as there are sources which help children to learn. It is
tendency of children that they learn more through watching than through reading and studying.
Movies also create impact in mind of people they start creating a world of imagination and start
relating themselves with some character. This may have both positive as well as negative impact.
If it is talked about political news television and radio are different from newspapers as more fair
and balanced news are expected by law in newspapers. Facts are given on television channels
and political leaders are allowed to speak on important issues. It also depends on journalist
professionalism to create a healthy media platform (Shestopal and Smulkina, 2018).
Media is also a source of entertainment, imagine entertainment without media it would be
difficult presently public only sit in front of television and look at sports, movie or any comedy
show that is entertaining. Some people find sports as more fascinating. One can watch sports
anywhere on mobile and also people prefer watching series whenever they get bored. This is how
media is becoming so essential in today's world. Media is so powerful in today's world as it can

prove innocent guilty and guilty innocent (Joshi, 2020). Media is an important tool and should be
used effectively, to get the correct and reliable information.
CONCLUSION
It can be concluded from the above report that media is a very strong tool in today's
society, life can't be imagined without media now as everyone is dependent on media so much.
There are many forms of media like print media, television, various kinds of software etc. Most
used source used nowadays in internet as people spent a lot of time over internet and internet has
changed the way of living among people and businesses have benefited a lot from internet as one
has access to information as and when it happens. Television becomes so important at the time of
elections as at that time debates are broadcasted and people get help while selecting the leader.
Fake news also gets spread easily due to internet, so the authenticity and reliability of
information should be checked.

REFERENCES
Books and Journals
Singh, G. and Pandey, N., 2017. Role and Impact of Media on Society: A Sociological Approach
With Respect to Demonetisation. IMPACT: International Journal of Research in
Humanities, Arts and Literature, 5(10), pp.127-136.
Gordon, F., 2018. The Significance and Impact of the Media in Contemporary Society.
In Children, Young People and the Press in a Transitioning Society (pp. 17-46). Palgrave
Macmillan, London.
Schneider, F., 2016. The cultural governance of mass media in contemporary China.
In Handbook of Cultural and Creative Industries in China. Edward Elgar Publishing.
Wu, F. and Huang, Q., 2019. The Role of Mass Media in Reshaping Local Governance and Its
Limitations. In The Palgrave Handbook of Local Governance in Contemporary
China (pp. 267-281). Palgrave Macmillan, Singapore.
Shestopal, Y.B. and Smulkina, N.V., 2018. Factors of political perception of post-soviet
countries in contemporary Russian society. Polis. Political Studies, 1(1), pp.26-44.
Joshi, K.K., 2020. Historical and Contemporary Laws Related to Forest and Environment with
the Perspective of the Role of the Indian Media in Environmental Conservation: A
Review. Journal of Media & Management. SRC/JMM-106, p.3.