Tourist Resort Management

This document provides an overview of tourist resort management, including different types of resorts, operational requirements, and challenges faced by resort managers. It also discusses the various packages offered by resorts and their impact on sales objectives. Additionally, it explores the process of conducting market research to identify the needs of the target market. The document concludes with a discussion on sustainable practices in resort management.

TOURIST RESORT
MANAGEMENT

Table of Contents
INTRODUCTION ..........................................................................................................................2
MAIN BODY ..................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Different types of resorts.......................................................................................................3
P2 Difference in operational requirements of specialist areas and potential issues managing
the different specialist areas for a range of resorts......................................................................5
M1 Evaluate various operational requirements for a range of resorts and their managements
strategies in order to minimizes issues and challenges...............................................................6
TASK 2............................................................................................................................................7
P3 Types of resorts that is offered by the resorts and how they fulfil their sales objectives with
these packages.............................................................................................................................7
M2 Critically evaluate the overall business implications of developing and running a rage of
resort packages............................................................................................................................8
TASK 3............................................................................................................................................8
P4 Carry out market research of a specific resort locations and identify the needs of target
market..........................................................................................................................................8
P5 Business plan in context of resort package............................................................................9
M3 Critically analyse needs of consumers and develop a resort package to maximize business
and profitability.........................................................................................................................11
TASK 4..........................................................................................................................................11
P6 Various sustainable approaches, initiatives and practices to be executed by selected resort.
...................................................................................................................................................11
M4 Evaluate how sustainable approaches, practices and initiatives supports brand values.....12
CONCLUSION .............................................................................................................................13
REFERENCE.................................................................................................................................14

INTRODUCTION
Tourist resort management is a part of hospitality and lodging industry and the
management term refers to organising, conducting, controlling and staffing of human resources
with other sources of company in efficiently and efficient manner. In which the present report is
based on various kinds of tourism destinations which are connected with the resort and different
kinds of services that are offered by numerous resorts throughout the world (Huang, 2017). The
following report is based on Carden park hotel, which is golf resort and present in Tilston,
United kingdom. The main focus of this resort is to target those consumers who possess a
passion for golf as they have separate location for golf playing. Along with this, it have entire
luxurious facilities which are consumed by targeted peoples. These all services are little high but
they posses a positive brand image and this is because they well maintained their services and
offers good quality services. This enables them in having strong consumers base. In this report
discussion about various types of resorts, issues, challenges that faces by management team is
carried out. Also, differences in operational requirements and potential issues is included. Lastly
types of packages that is offered by the company and the business plan is covered.
MAIN BODY
TASK 1
P1 Different types of resorts
Every people need a break or a change from his working life. So for this he wish to go to
the resort for holidays. Resorts now a days become a way of life. Resorts are self contained
commercial establishments who offers various types of food, beverages, cuisines, entrainment,
sports and shopping options (Velázquez and et.al., 2019). There are various types of resorts
which are classified below:
 Hill station resorts: When resort is situated at hill. The most important benefit of having
resort at hill station that the air worked as a cooler and there is no need of air
conditioners. These resorts mainly consist of beautiful views and locations, romantic
gateways etc. For example- Rivergate resort in Karjat is a hill station resort.
 Beach resorts: Beach is the popular location for a resort. These resorts are located in
coastal areas and major attraction of these resorts are beaches. They provide
entertainment facilities and other gaming activities for the customers.

 Golf resort: theses resort mainly focus on playing golf. So the customers who play are
passionate about playing golf comes in theses resorts. Resorts provide a big ground to
play golf along with that drinking area, entertainment options like music, clubbing,
beverages etc. this fulfils customer needs and satisfaction. Carden Park Hotel comes in
this category as it is a Golf resort.
 Spa resorts: these resorts are those types of resorts which have exquisite amenities of
spa. Many times luxury resorts established spa in their resorts which create advantage for
them as it attracts more customers. Carden park is one of them.
 Luxury resorts: luxury resorts are the type of resorts which is mainly for luxury
customers. As its charges are much high as compared to other types of resorts. It is for
those customers who want to experience luxuries facilities (Handaru, 2020). These
facilities includes fine dining experience and entertainment facilities etc.
Key features of resorts
There are various features which an resort have top attract its customers:
 First of all location is very important for any resort. As resort should be located in natural
surroundings where there is proper connectivity or well structured infrastructure should
be there. And availability of good mobile networks , power and water should be there.
 Then resorts should be near to airports or railway stations so that it makes easy to reach
the resort for a customer.
 A resort with good and large area considered an ideal resort which have conference,
gathering and party space. A Carden Park hotel has all these facilities and features in it.
Issues and challenges of managing resorts.
 Cleanliness and renovation: This is the major challenge which is very common but it
needs to be proper to satisfy a customer. This is very necessary by the resorts because
they need to compete with its competitors. Hotel face this challenge as an opportunity.
 Technology: Technology is the another challenge or issue faces by every resort. As
resort needs to use latest technology to upgrade itself (Holland and Leslie, 2017).
Technology innovations benefits customer and hotels both.
 Meaningful experiences: This is the last but most important issue or challenge for every
resort. In resorts, technology used, design trends and personalisation help the customer to
give meaningful experiences and great loyalty.

P2 Difference in operational requirements of specialist areas and potential issues managing the
different specialist areas for a range of resorts
Range of resorts Operational requirements Potential issues
Maintain Brand image Operational issue contains of
maintaining brand image of any
resort. And Brand image depends
on the quality of service hotels are
providing. As customer first of all
only sees the quality of food and
services hotel is providing. If
quality is good then it creates
customer satisfaction and it
automatically reflects Brand image
of any resort.
Potential issues are always
connected with connected with
competitors who can give better
quality of services to the
customer. This can severely
affect the companies brand image
and its customer reflection.
Carden Hotel manage this issue
somehow and results in customer
satisfaction and brand image.
Training of staff
members
Training of an staff is the another
operational requirement of any
company. As proper training
should be given to the staff
members time to time. So that they
can work effectively and
efficiently. This increase
efficiency of both staff and resorts.
Training should be done in such a
manner that functioning of a resort
or hotel does not get affected.
Training is also considered as the
potential issue because if more
amount is spend on training of
staff members then it may create
a huge cost for the resort. And if
any employee leaves then hotel
need to suffer the loss and it will
be difficult for them to recover
that amount.
Having competitive
advantage
Now a days many resorts are
opening. As this increase
competition in the hospitality
industry. So it is very necessary
Potential issues such as financial
resources are the requirements of
every resort. As every resort has
limited resources. In that it needs

for a resort to survive in high
competitive environment. Because
many other resorts providing
various facilities to the customers
to increase their sales. This is the
responsibility of resorts that they
need to make their staff a much
more competitive or creative from
other resorts. By giving them
training.
to provide quality of service and
products, research is to be done,
maintains brand image with its
competitors. For this it requires
lot of investments which can lead
to main issue by the resorts
(RUAN, WANG and HU, 2017).
Organisation of booking In operational requirements,
bookings should be done in
organised way. For that resorts
starts there booking from there
websites, or tele- bookings and
various other methods which can
easily used by any customer.
Prices always fluctuate. As
sometimes there is a peak
situation of tourism so customer
visit more and prices are also
little bit higher as compared to
off season. But now due this
Covid-19 situation resort facing
severe loss as most of the
customers are not travelling in
their holidays.
M1 Evaluate various operational requirements for a range of resorts and their managements
strategies in order to minimizes issues and challenges.
For combatting with the issues and challenges along with competitive edge it is important
to adopt some operations and management strategies for entities of resorts. In which the
operations strategies can be related with the booking of resort. With the help of online mode
services consumer can easily book resorts.

TASK 2
P3 Types of resorts that is offered by the resorts and how they fulfil their sales objectives with
these packages.
In order to increases the sales and profit of resort, their manager need to offers some
packages to their potentials consumers. In relevance to this all resorts holds specific and multiple
number of packages according to the requirements and needs of targeted users. Such kinds of
packages are based on different types of services that is offered by firm in package (Liu and Sun,
2020). The cost prices of these packages also varies on the basis of demands and it is not
possible that two packages possess similarities. All resorts have some unique and different
features which are present in such resorts. These are mainly categorised into three parts which
are as follows:
Premium package: This is considered as the most effective packages that is used by
owner of hotel or resort as it related with the offering of best services. Different facilities and
amenities like drinking, clubbing, private pool, unlimited recreational facilities, comfortable
accommodation, lodging activities related to sports are offered to consumers in fixed cost price
and that is term out as premium package. The cost prices of this package is higher compare to
other types of packages. This types become very useful for satisfying the needs of those
consumers who are willing to pay high for consuming excellent quality services and services are
related with their expectations. The term resort means that place which are visited by tourist to
spend their vacations or good time with friends or family. All tourist demands luxurious and
comfortable facilities on the basis of their available budget. It is seems that its the most desirable
packages that is demanded by upper class consumers or society as it offers high class services.
Moderate package: In such kind of package the services that is offered by owner of
resort to consumers is moderate or lesser to premium package. The services that is offered by in
this packages includes pool, club, lodging, gym, gaming zone, excellent room services, live
musics, live counters of food. Spa facilities and many others. And all these services are depended
on types of resort (Ali, Hussain and Ryu, 2017). All facilities are includes in a specific packages
that can be considered as moderate package.
Economic package: This package is related with the basic services that are being offered
by the owners of resorts or hotel. The services that included is common swimming pool,
cafeteria or resurgent and a lodging services and not more than that services. All these services

are the basic facilities and due to this it is termed out as economic package. In this the main focus
of management team of resort are those consumers who are willing to visit and enjoy the services
of resorts but also they are those who cannot afford to spend more on other package services.
This is the most economic package that are offered to consumers for completing the needs and
demands of peoples (Teng and Tsai, 2020). All these types of packages are offered by those
resorts which are luxurious but they seeks to attracts all types of consumers for enhancing the
sales and profit margin of company by offering such basic types of packages to consumers.
From above discussion, it has been analysed that there are three basic types of packages
that are being offered by the owner of resorts for grabbing more consumer of various types group
towards their services. They are utilize by them for getting satisfaction and enjoyment according
to their budgets. All these types of packages make easiness for all consumers in order to
understand what services are being offered by hotel or resort at affordable prices as well as
which services is provided by which particular resort.
M2 Critically evaluate the overall business implications of developing and running a rage of
resort packages.
The main motive of implementation or execution of resort package is to influence or
attracts more nu7mber of people towards services for increasing the sales and profit margin. As it
offers various advantages to end users by consuming the services. In which the packages that is
offered by and resort are basically divided into categories i.e. economic, moderate and premium.
All these are on the basis of the level of class of society. In relevance to selected resort they
target all types of consumers in order to grab more peoples for their services. So by doing this
they will able to accomplish their goal of successful execution of packages that are being offered
by the owner of resorts.
TASK 3
P4 Carry out market research of a specific resort locations and identify the needs of target market
Carden park Hotel, golf resort and spa: This is a resort that is situated in Tilston, United
kingdom. This resort having various types of facilities and view which attracts most of the
peoples (Hongyun, 2016). The services that it included are Golf and spa along with fitness centre
and more more other facilities like comfy room with private pool etc. Also, they provides many

more services like evening drinks, dining facilities, live music etc. all these services are being
offered by the owner of resorts with the aim of maximizing the profits and sales ratio of hotel.
Requirement of target market: The target market of chosen resort is those consumers
who are ready to pay more by consuming various services which they desires to have in a resorts.
It is considered as that it is most poplar resort that are present in Tilson, UK. In relevance to this,
they render so many innovative series such as conference room, leisure facilities, space for
events, dinning facilities, training, wedding services and so many other services that are being
offered with the excellent quality as well as wide variety which can be customized on the basis
of needs and demands of consumers.
Targetting family and couples: Families and the couples are the primary target for
Carden park hotel, golf resort and spa because they offers such kind of facilities and packages
which attracts both families and couples (Ahn, and Back, 2018). The facilities that is being
provided by them are spa facilities, separate playing areas, private pool attached with rooms,
clubbing sections, separate areas foe couples etc. so all theses will aids them grab more users
towards their services.
Meeting consumers needs: This become vital for Carden park hotel, golf resort and hotel
to adapt some innovation and creation in their services according the needs and demands of
target group of consumers. This is because it will aids them in grabbing more number of
consumers towards their services as well as for satisfying them by offering their needs. With the
assistance of this the image and value of resort will be improved and enhanced at marketplace.
P5 Business plan in context of resort package.
Introduction: In current changing environment, it become vital for entities of resort to
adopt innovation for fulfilling the needs of consumers. This requires creations of strategic
business plan in order to survive with competitive edge (Lian and Yu, 2017). In early stages of
any firm these types of business plan is not needed as:
Objective: The main objective of this plan is to formulate visions, direction and tactics in
order to attain business goal by offering encompassing services on the basis of planned
objectives. In which the major objective is to target new segments of consumers who are
shopaholic. By opening some stores or shops at resorts will aids consumers to full fill their needs
of shopping if they are willing to purchase. This is useful for those consumers who are ready to
buy and experiences something which is local and innovative.

STP approach: This is a strategic framework that is used by entities of specific firm in
order to make effective strategies. In relevance to this, the chosen resort also used this tool,
which is discussed below: Segmentation-In this the market is sub divided on the basis of some criteria. In context of
selected resort, their entities segments their markets on various characteristics such as
they puts those people in one category who have same requirements and expectation
(Ratner and Iosifov, 2017) This aids them to devise strategies on the basis of specific
target consumers only. Targetting- It is related with aiming of peoples which are segmented. The main target of
Carden park hotel, Golf resort and spa is new individuals who have interest in shopping
and are ready to purchases as well as like to explore new things. There is a resort which
have various shops and offers some unique and creative items that is not being offered by
other players. The target segments of selected resort will be those individuals who like to
explore new and unique things. Positioning- Carden park hotel, golf resort and spa are willing to positioned themselves
in market by gaining competitive advantage among near by resorts as they offers
shopping facilities to their consumers and this will aids them to create competitive edge
as well as to get unique and significant position at marketplace.
Pricing strategy: In context of this, they do not have to make some specific pricing
strategies as they need to approach or contact with various shops who have already predominant
image at Tilston and they need to make some contractual agreements with them (Rutelione,
Hopenienė and Žalimienė, 2018). This provides benefits to each shopper, owner of resort along
with consumers. This shares total number of quench that take place in that shops.
Marketing plan: The selected resort consist marketing plan in which they will carried out
various promotional activities related to their new addition of resorts. This is cost effective
marketing strategies which creates awareness about new addition to their consumers.
Controlling and monitoring of activities: After formulation of effective strategies the
last process is to control and track the overall process of planing like it is going smoothly or not
and either all these activities are according to needs or requirements of consumers or not. If it is
not then there will chances of failure or may be any financial loss that might be faces by owner
of resort as well as it will put negative impact on goodwill of resort (Munandar, 2017).

Therefore, planning of approach is not only the solution of improving image but also a proper
execution is needed to become successful in planning. So effective execution of planning need to
be required for achieving laid objectives. In current case the main objective of chosen resort is to
influence and attract new segments of consumers by adding some new features in resort such as
launching new shopping stores for visitors.
M3 Critically analyse needs of consumers and develop a resort package to maximize business
and profitability
In relevance to this the main aim of Carden park hotel, golf resort and spa is to target
families and couples in order to maximize the profitability and operational efficiency of business.
For this the needs of consumers is that they need to have comfortable facilities and amenities at
affordable cost prices. The selected resort have opportunity to attract more peoples by offering a
new addition to their consumer and that could by opening of new shopping stores. So this will be
for those consumers who are willing to explore & purchase and possess interest in shopping. By
doing this they will able to successfully attain the goal of enhancing profitability.
TASK 4
P6 Various sustainable approaches, initiatives and practices to be executed by selected resort.
There are multiple number of sustainable approaches that available to the marketers of
resort. In context of this, some of approaches that are adopted and executed by Carden park
hotel, golf resort and spa are as follow:
Energy conservations: This approach is most and frequently used as it is related with
boiler, kitchen equipments, lightning systems and many more automated energy. Ample number
of resorts are using all these kinds of techniques throughout the world (Cakar, 2018). This aspect
is directly linked with automatic energy conservations systems and is very useful in increasing
the available resources with resort in most optimum manner. This make sure that there is concern
that is related with the environment that leads to increment in overall brand image of resorts and
they will able to give positive endeavour towards sustainability of external environment.
Cleaning products: This is an approach that is used by entities of resorts in which they
can use safe products or goods for their guest and employees. This aids them to improve the
quality that are being provide by such resorts as well as this is a key that could aid in increasing

the overall brand image image of resorts. For instance they can use product which are made up of
chlorine bleach and derivatives of petrochemical.
Waste reductions and recycling: It is connected with the various functions or programs
of recycling and reduction of waste materials that are common for all resorts. In relevance to this
there are numerous ways present by which the waste can be reduces like food wastage
composting programs that are introduced for reducing the wastage of resorts that to be diverted
up to 40 % from landfills.
Food preparations: This is another approach that is implemented by entities of resort
they maintain adequate amount of hygiene and safety while making any food for consumers.
With reference to this , fresh vegetables, ingredients, foods and beverages along with healthier
cuisines which leads to them to use safe and clean approach for maintaining safety towards
consumers and audience who visited their resort.
Spa: In this modern era , there has been emerging trends which is related with the spa and
in this it is important for management team of resort to used organic and natural products. This
will aids them to have unique brand strategy by providing secure service to consumers
(Fesenmaier and Xiang, 2016). In relevance to this there are many innovation that are adhere by
resorts such as usage of signature treatment that aids in building a special bond with guest of
resorts who are ready to use such kind of spa services.
Selection of menu: There are several number of resort which integrates their menu in
order to take care of consumers by serving healthy and organic items. For instance dairy products
need to be used in appropriate methods in order to offer good and healthy foods to consumers.
This aids them to grab those consumers who are more concerns towards their diet and health.
M4 Evaluate how sustainable approaches, practices and initiatives supports brand values.
Sustainability has real business benefits when conscientiously integrated into business
operations. It is considered as the if company is addressing all the factors which possess power
to influence or affects the sustainability of environment then consumers will willing to buy or
consumes more services of that resorts or firms. This increase the consumers base as well as
productivity and profitability of resort. Additionally this improved the brand image of company
to at marketplace and which is the ultimate goal of any company so by addressing all factors like
waste reduction, energy conservation etc. are the these practices which aids resorts to improve
brand value.

CONCLUSION
From above discussed report it has been analysed that there are various types of resorts
that are presented across global. In which there are many issues and problems which are common
and it is important to deals with all these so that their function will not hamper. Additionally
there is also requirements in order to understand the various problems that are faced by resorts
which needs to deals with overall functions for smoothing running. Resorts and hotel are that
services provides which are linked with the hospitality industry. So that there responsibility is to
take care of their customers by providing goods and comfy services so that they will gain
satisfaction and will willing to consumers more services. Further, there is emerging competition
that are arises in resorts which creates situations for owner of resorts to make or take initiatives
towards grabbing more number of consumers towards their services and gain competitive
advantage by this they will able to survive at changing environment. At last business plan is
being formulated that aids resort in starting something new and increased their attractiveness.

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