Hotel Development in Dublin: A Comprehensive Approach

The assignment details the process of developing a hotel in Dublin, which involves creating a design that reflects the city's culture and environment. This includes designing accommodation, features, halls, banquets, and other facilities that will attract tourists. The document also touches on legal formalities, such as contract documentation with architects and construction companies, to ensure timely completion and smooth business operations.

Understanding Travel and
Tourism

TABLE OF CONTENTS
TASK 1 ...........................................................................................................................................1
1. Table involving a definition for each category along with examples and overview of
products .................................................................................................................................1
TASK 2............................................................................................................................................2
Three important sectors and their roles in hospitality and tourism sector..............................2
TASK 3............................................................................................................................................3
Approaches and planning process needs for new hotel development in Dublin....................3
Major steps taken as a part of planning prior to the construction of hotels............................4
REFERENCES................................................................................................................................5

TASK 1
1. Table involving a definition for each category along with examples and overview of products
Definition Examples Overview
Accommodation:
It is one of the basic
requirements for any tourism
activity. In tourism sector,
accommodation refers to
service of stay in hotels which
is provided by tour operators
to their travellers (Pike and
Page, 2014).
Hotels
Resorts
Cottages
Palace
Villa
The Castle hotel is one of the
famous and luxurious hotel in
Dublin which provided
accommodation services for
tourists. Luxurious atmosphere
and accommodation facility is
provided by Hotel to its
customers.
This city has various
accommodation service
providers that offer both cheap
and five star accommodation
facilities as per the budget of
Visitors.
Attractions:
A tourist attraction is analysed
as a place on interest where
tourists visit, mainly for their
inherent natural, cultural value,
historical importance, offering
leisure, adventure and
amusement (Lamsfus and
et.al., 2013).
Beaches, museum, shopping
malls, resorts, wildlife,
historical monuments, lakes,
churches and food.
The little museum of Dublin is
a people's museum of Dublin,
situated at St, Stephens Green,
Dublin Ireland, It is located in
18th century town house owned
by Dublin city. It is a famous
attraction for tourist who have
interest in getting information
about different culture and
history of places.
Amenities: Health clubs Icon Health Club is also one
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The definition of amenities are
the elements of comfort and
convenience which are most
often in references to a house,
vehicle, resort or rental. These
amenities are provided tour
operators in Dublin for
travellers (Sigala, Christou and
Gretzel, 2012).
Conference facilitates
Libraries
City Hall
of the famous health clubs in
Dublin city, considered as
major amenities that is
provided various tour
operators to its customers.
Accessibility:
Accessible tourism is the
ongoing endeavour to ensure
the tourists destinations,
products and services are
accessible to all people,
regardless of their physical
limitations, disabilities or age.
It also determines a transport
facility which is available for
tourists to arrive at the
destination (Li and et.al.,
2013).
Buses
Cabs
Taxis
Trains
Airports
Dublin bus transport is the
major public transportation
service providers for tourists
and local people in Greater
Dublin area. For example: Bus
Eireann is the national bus
service in Dublin.
Airports, buses are essential
transport facilities which are
available for tourist to get
around Dublin. There are other
sources like Cabs and Taxis
through which tourist can
arrive at different tourist
destination in Dublin.
Activities:
It implies to the cultural
programmes, festivals,
concerts and trade fairs which
Jump Zone
Trampoline park
Hollystown Golf club
Caheconnel fort is a famous
place in Dublin where cultural
programmes are organised for
Tourists. Irish cultural
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are organised by people of
Dublin for travellers and
tourists.
programmes are also arranged
in Dublin City Hall. Audio
visual presentation revolves
around the fort, its people,
history, archaeology and flora.
Ancillary services
These are services which are
provided by tour operators in
order to make their travel
experience safe, secure and
comfortable (Dickinson and
et.al., 2014).
Travel insurance
On board food and services
Free medical facilities
Free travel insurance is
provided by tour operators in
Dublin for tourists to provide
them feeling of safety and
comfort.
Annual Multi-Trip Travel
Insurance will cover you for
all trips abroad over the period
of a year, no matter how many
times you travel, up to 45 days
per trip. For example: Medical
insurance facilities are also
availed by Embassy to
Americans who travel to
Ireland and overseas nations.
TASK 2
Three important sectors and their roles in hospitality and tourism sector
As per the given scenario, it was analysed that Irish tourism industry has grown
considerably in scale. With the increase in revenue of around 7.3 billion, the number of
international visitors have also been increased up to 6.68 million. Moreover, expenditure of
tourist in Ireland is also increased with 1.95 billion in the year 2015. Further, this major growth
was provided various organisations which are operating their business in travel and tourism
sector of Ireland. They usually have their business operations in different sectors which are
mentioned below:
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 Private: In travel and tourism sector, most of the organisation belong to private sector
because they are completely owned by private individuals. Main objective of private
sector organization is to earn the profitability. In Dublin, tourism is identified as one of
the largest employers which has created almost 22% jobs in the past 4 years (Le-Klaehn
and Hall, 2015).Further, there are also some organisations in which the private
individuals and government both have their equal ownerships is considered private public
organisations. These organisations are established with aim to provide growth to the
travel and tourism sector and increasing employment opportunities for people in country.
These private sector enterprise have their important role in providing growth to the
economy and increasing employment opportunities for people. By organising various
marketing program these enterprises tends to attract more overseas people in Dublin. Public: It is the sector which is usually consists of organisations that are owned and
regulated by government and have their existence to provide services for citizens. These
are mainly found by national and local government with an aim of educating, informing
and providing services to their clients (Swarbrooke and Page, 2012). These public
organisations play an important role in hospitality and tourism sector by providing
innovative and authentic services for tourists. National Museum, National Gallery of
Ireland and Dublin writers museums are the major examples of Dublin based public
sector organisation. National museum is developed by government to promote the
culture and history of Dublin among the tourist. It is centre of attraction for tourists who
pay to get information famous archaeology and historical things. Public sector
organisation are source of employment for people in Dublin. Public sector enterprise in
travel and tourism plays an important role in providing growth, increase in tourist
expenditure, increasing employment opportunities, growth of tourist destination and
promotion of cultural heritage among tourist etc.
 Voluntary: It includes the non-profit organisations which are developed by private
people, government and societies together with an aim to resolve the problems of people
and tourists. It plays an essential role in hospitality and tourism industry by providing
services like free medical facilities, epidemic services and food services, etc. Dublin city
voluntary centre is an example of organisation in this sector. These Non profitable or
Voluntary organisations are also developed for providing employment to people. For
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example: The Irish Tourist Assistance Service (ITAS) is a specialist service offering
immediate support and assistance to tourists who are victimised while visiting Ireland.
TASK 3
Approaches and planning process needs for new hotel development in Dublin
For development of new hotels, there are some approaches and planning processes
needed to be followed which are mentioned as below:
 Idea: It is the first step of planning framework that involves new idea generation by
conducting market research and analysis of customers’ requirements for the development
of hotels in Dublin (Solnet and et.al, 2014). Information about appropriate location, areas
and availability of resources have analysed prior to development of new Hotel in Dublin.
 Idea refinement: At this stage, ideas which are generated will be scrutinized on the basis
of accessibility, possibility, accuracy and profitability. In this, Suitable location in Dublin
will be selected which attracts more travellers and posses all amenities as well as
attractions. New Hotels should be at prominent places where Tourists will found all
resources and facilities.
 Feasibility: It refers to analysis of possibility and effectiveness for implementation of
new idea on the basis of research and availability of resources at place of new hotel
development. Permission from government is also required for development of new
Hotels at selected places in Dublin. All laws and legislations are considered before
development of Hotel to understand whether ideas can be implemented or not.
 Contract negotiations: At this stage, negotiation on the terms of contract will be done
with suppliers and contractors for construction of hotels.
 Commitment point: Products and services offered by hotels will define to construction
companies so that they can build rooms, areas and architecture as per requirement.
Designs will be finalized at this stage.
 Construction: It is the stage of development in which ideas, planning and design will be
provided a physical existence. Attractive features and architecture will be provided to
hotels for attracting international visitors (Pike and Page,2014).
 Starting of operations: Operations which are designed at commitment stage will be
initiated for tourists.
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 Asset management: Amenities, activities and physical facilities which are provided in
the hotel will be management. Decisions related to maintenance, rental facilities and
depreciation are taken at this stage.
Major steps taken as a part of planning prior to the construction of hotels
Below given are some important steps taken for planning before the development of
hotels such as:
 Design concept: For creation of plan and detailed objective of work, architect and
interior designers will be appointed who will provide an innovative and attractive concept
for development of hotel in Dublin by analysing the place (Gursoy, Saayman and
Sotiriadis, 2015). Concept of Hotel development must involves some features of Dublin's
culture which attracts the tourists towards Hotel.
 Creation of design: After designing the concept, next step is creation of design for
accommodation, features, halls, banquets and other facilities will be made for hotel in
Dublin. Attractive and innovation design should be implemented which provides feel of
Dublin's Culture and environment.
 Contract documentation: Creation of designs, all the documents will tranferred to
authority for getting permission for development of Hotel. Legal formalities will be
accomplished to start the construction of Hotels in Dublin. Written legal documents are
made as contracts with architects and construction companies that involve commitment
from both the sides related to timings, resources and requirements, etc.
 Period of construction: Time duration for completion of hotel construction will also be
decided in order to carry out the plans to start business operations. C
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REFERENCES
Books and Journals
Gursoy, D., Saayman, M. and Sotiriadis, M. eds., 2015. Collaboration in tourism businesses and
destinations: A handbook. Emerald Group Publishing.
John, S. and Susan, H., 2015. Business travel and tourism.
Le-Klaehn, D.T. and Hall, C.M., 2015. Tourist use of public transport at destinations–a review.
Current Issues in Tourism. 18(8). pp.785-803.
Pike, S. and Page, S.J., 2014. Destination Marketing Organizations and destination marketing: A
narrative analysis of the literature. Tourism management. 41. pp.202-227.
Sigala, M., Christou, E. and Gretzel, U. eds., 2012. Social media in travel, tourism and
hospitality: Theory, practice and cases. Ashgate Publishing, Ltd..
Solnet, D.J., Baum, T., Kralj, A., Robinson, R.N., Ritchie, B.W. and Olsen, M., 2014. The Asia-
Pacific tourism workforce of the future: Using Delphi techniques to identify possible
scenarios. Journal of Travel Research. 53(6). pp.693-704.
Swarbrooke, J. and Page, S.J., 2012. Development and management of visitor attractions.
Routledge.
Lamsfus and et.al., 2013. Conceptualizing context in an intelligent mobile environment in travel
and tourism. In Information and communication technologies in tourism 2013 (pp. 1-11).
Springer, Berlin, Heidelberg.
Li, X.R. And et.al., 2013. Understanding China's long-haul outbound travel market: An
overlapped segmentation approach. Journal of Business Research, 66(6), pp.786-793.
Dickinson, J.E. and et.al., 2014. Tourism and the smartphone app: Capabilities, emerging
practice and scope in the travel domain. Current Issues in Tourism, 17(1), pp.84-101.
Molz, J.G., 2012. Travel connections: Tourism, technology, and togetherness in a mobile world.
Routledge.
Bicikova, K., 2014. Understanding student travel behavior: A segmentation analysis of British
university students. Journal of Travel & Tourism Marketing, 31(7), pp.854-867.
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