Marketing and Planning for Resort Development

The given assignment is about marketing and planning for resort development in the tourism sector. It involves identifying various issues that might hamper organisational capabilities and profitability, conducting environmental and social analysis, finalising feasibility analysis, and implementing a plan to build up a resort. The assignment also highlights the importance of fulfilling roles and responsibilities on time and planning accordingly.

Understanding Travel and
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Overview of the products and services available in London:.................................................1
TASK 2............................................................................................................................................3
2. UK based organizations in each sector and their main responsibilities..................................3
TASK 3............................................................................................................................................5
3. The approaches and planning process required to develop a new resort................................5
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7

INTRODUCTION
Travel and tourism sector has registered a high growth rate due to marketing and its tools.
Companies around the world are using these methods and technique to attract users towards
company products and services and increase their sales, and profitability. This report is based on
understanding how various types of organisation assist in increasing tourism within a country
(Buzinde and et. al., 2012). There are different factors which will be analysed and stated in this
report while also ways to develop a plan for hotel will be mentioned.
TASK 1
1. Overview of the products and services available in London:
There are various categories which needs to be analysed in an proper manner as to
understand various products and services that are available in London:
Definition Examples Overview
Accessibility:
it states about various ways by
which tourist can move from
one place to another within or
outside a country.
Buses The double decker bus service of
England is very famous around the world
(Cameron and et. al., 2014). They are
considered as a attraction for tourist who
go to the country to enjoy their ride and
go for sight seeing. There are
approximately 22,000 buses in the
country which are currently operational
and assist locals as well traveller in
going from one place to another.
Subways metro This is a general service which offers
faster mode of transportation from one
city to another or from one stop to
another. It assist cities in managing rush
hour. This services is inter as well as
intra city by nature.
Airports London Heath airport handles more than
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75 million passengers per years which
makes it the world busiest airport.
Transport for London is responsible for
managing the movement of people
around city.
Attractions:
These are the places which
attracts tourist from around the
world to visit London.
British Museum
Buckingham palace
Big Ben
Victoria and Albert
Museum
These are the most attractive places in
London which attracts tourist from
around the world to visit (Caton and et.
al., 2012). The Museums are the one
which describe about human history
while palaces and Big Ben are symbols
of British power.
Amenities:
These are the facilities which
boost tourist satisfaction.
Hospitals
Government tourism
agencies
Guides
These are the facilities which have been
developed while keeping all aspect in
mind. They serve locals as well as
traveller who visit country for their own
purposes. It is very important for them to
ensure that tourist are safe and sound
while they are in the country.
Accommodations:
There are many resorts, hotels
and motels available whose
sole aim is to accommodate all
tourist who visit the country
and give them environment to
relax.
Four seasons hotel
Taj 51
JJW hotels and
Resorts
Motels
The aim of government as well as private
individuals is to provide tourist with a
high quality and better environment
accommodation where they can relax
and spend their leisure time in peace
(Connell and et. al., 2013). They also
provide different services such as spa
and casino for traveller entertainment.
Activities:
There are different types of
activities undertaken to
Adventure trips
Entertainment parks
There are different types of trips which
are offered to travellers, which includes
adventure trips to Scotland and its
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facilitate traveller. Heritage and cultural
trips
mountains, entertainment park, concerts
in Edinburgh and festivals in London.
These activities are what makes the
whole journey memorable. It also makes
tourist to retake trip again in future. Also
he state about it at his own place which
acts as powerful word of mouth.
TASK 2
2. UK based organizations in each sector and their main responsibilities
There are different organisations which are functional within United Kingdom to boost
travel and tourism activities (Crooks and et. al., 2011). They are divided into three different
sectors which have their own roles and responsibilities. All of them act in accordance of their
sector, goals and objectives.
Private sector:
Travel and tourism business belongs to private sector as they are the one who are
providing different types of products and services to travelers around the world. In case of
London and great Britain, these business try to attract people to visit different attraction which
are there in the country. The main objective of private sector is to boost sales and increase their
own profitability. They have to follow different rules and regulations of government as to ensure
that they do not run into any trouble. Tourism industry is considered to be world's largest
employer and in United Kingdom alone it provides more than 10% employment. There are some
examples of companies which operate in this sector:
 Thomas Cook
 Holiday Inn
 British Airways
The private sector has some roles and responsibilities which are mentioned below:
 Providing higher quality of products and services at reasonable prices
 Safeguarding travelers from any physical or mental damage.
 Better work environment to employees.
Public sector:
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These are the organisation which are funded by government and its agencies. The main
aim of this sector is to aware, educate, inform and provide basis to the private sector for
formulating better services to consumers (Gan and et. al., 2013). They also aim to provide better
assistance to travelers. The Department of Culture, Media and Sport is responsible for
maintaining and managing the activities of public sector organisations. There are certain
responsibilities of public sector:
 Adding to the growth of economy
 Connecting whole United Kingdom
 Encouraging higher level of participation of all parties
 Sustaining excellence and promote Britain
 Supporting Media houses for better promotion
 Ensuring protection of heritage and social structure
There are certain organisations which are function in this field:(Examples)
 Museums
 Visitors information centers
 National gallery
Voluntary organisation:
These are usually the organisations which are charities and trust. They are funded by their
members, tickets to the attraction points, fundraising by different events and individual donations
(Hall, 2011)The prime motive of these firms is very simple and that is to preserve, protect and
promote various causes related to travel and tourism sector. Their main staff is made up of
volunteers, paid managers and employees. There some organisations which are operating in this
field:
 The National trust
 Woodland Trust
 Tourism concern
There are certain roles and responsibilities of these organisations:
 To promote their own cause
 Promote, preserve and protect heritage, culture and values from over use.
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TASK 3
3. The approaches and planning process required to develop a new resort
Developing a new hotel is a very complicated task and need to be done with proper
precision level (Tivers and Rakic, 2012). If the planning process is not conducted in a proper
manner than firm wont be able to enact a structure that can fulfill the desired level of needs and
wants of people. There are approaches which can be used by managers while developing plans to
develop a hotel:
 Reactive: This technique is past oriented and attempts to create something that has been
successful in past and use it for dealing with future.
 Inactive: This is a present oriented technique which focuses on taking bets things from
past use them in present and prepare for future.
 P reactive: This is a technique which uses past and present data to predict about future.
 Proactive: This is a technique which will be used for developing a hotel. It will bring
innovation in approach and assist company in building up a better resort (Raki and
Lester, 2016). The managers will focus on creating a futuristic hotel that will provide
facilities that are never given before by any other competitor.
The managers need to follow process of planning as to ensure that all factors are analyzed
and the plan will lead to achievement of goals and objectives. The resort planning process is as
follows:
 First, there will be market and product analysis as per the place and attraction existing.
The resort will be developed on the basis of objectives, types and size which is
determined in the preliminary stage.
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Source 1: Department of culture, media and sports campaign,
2017

 Second, Selection of sites, concept planning and feasibility will be analyzed. This will
provide required information to managers as to which site will be best for developing a
hotel/resort (Victor and et.al., 2012). The data includes regional relationship, such as;
access to site and its connectivity to main area's, also the carrying capacity,
environmental and community relationship.
 Third, The resort and community plan will be prepared with a aim of providing phased
development which will be based on environmental and economical evaluation.
 Fourth, Environmental and social analysis will be conducted to assess the issue which
might hamper operational capability of resort.
 Fifth, Final feasibility analysis will be conducted to make sure that all cost are as
planned and the chosen place and technique provide better returns than others.
 Sixth and final step will be implementation of plan that has been prepared and for better
construction of hotel.
This process will assist managers in identifying various issues which might hamper
organisation capabilities and profitability. It is very important for firm to prepare proper plans for
building up resort. It needs to give equal or better level of return for the investment that has been
made by company.
CONCLUSION
Marketing and its tools are very useful for any organisation that is functioning within the
tourism sector. It assist them in realizing those goals and objectives which are not reachable
without any plans. It is very important for all companies to fulfill their roles and responsibilities
on time and plan accordingly.
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REFRENCES
Books and Journal
Buzinde,C. N., and et. al., 2012. Therapeutic landscape and postcolonial theory. a theoretical
approach to medical tourism. Social Science and Medicine. 74(5). pp. 783-787.
Cameron, K., and et. al., 2014. Motivation, justification. Normalization. talk strategies used by
Canadian medical tourists regarding their choices to go abroad for hip and knee
surgeries. Social Science & Medicine. 106(4). pp. 93-100.
Caton, K., and et. al., 2012. Taking the moral turn in tourism studies. Annals of Tourism
Research. 39(4). pp. 1906-1928.
Connell, J., and et. al., 2013. Contemporary medical tourism. Conceptualisation. Culture. and
commodification. Tourism Management. 34(1). pp. 1-13.
Crooks, V. A., and et. al., 2011. Promoting medical tourism to India: messages. Images. and the
marketing of international patient travel. Social Science and Medicine. 72(5). pp. 726-
732.
Gan, L. L., and et. al., 2013. Medical tourists. who goes and what motivates them. Health
Marketing Quarterly. 30(2). pp. 177-194.
Hall, C. M., 2011. Health and medical tourism. a kill or cure for global public health. Tourism
Review. 66(1). pp. 4-15.
Raki, T., and Lester, J. A., 2016. Routledge.
Tivers, D. J., and Rakic, D. T., 2012. Ashgate Publishing, Ltd.
Victor, T. C., and et.al., 2012. Routledge.
Online
Department of culture, media and sports campaign. 2017. [Online]. Available through:
<https://www.gov.uk/government/organisations/department-for-culture-media-sport>.
[Accessed on 19th July 2017].
Public, Private and Voluntary sector. 2017. [Online]. Available through:
<http://stravelandtourism.weebly.com/public-private-and-voluntary-sector.html>.
[Accessed on 19th July 2017].
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