Understanding Visual Culture
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Added on 2019-10-30
Understanding Visual Culture
Added on 2019-10-30
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Running head: UNDERSTANDING VISUAL CULTURE1Understanding Visual CultureName Institution
UNDERSTANDING VISUAL CULTURE2Understanding Visual CultureQuestion 1The Paco Rabanne Invictus fragrance for men advertisement illustrates a strong, muscularand a tattooed man sending the message of an ideal man in the present society. The advert signifies that masculinity revolves around the strength of a man and his success with women. The image is likened to the perfume advertised thus giving it an upper hand similar to the position of the man in the picture. The image connotes to the audience a modern man with a fit body and preferably that of a model which remains adorable among many.The advertisement relates the perfect feeling of the ideal man and relates it to the fragrance product up for advertisement (Ruiz, 2015). The connotation deduced from the image tends to persuade men to consume the product with the superior feeling likened to that of the starin the image. The visual coding illustrates that the product is specially meant for men given the depiction of gender from the masculine image. The advertisement depicts superiority of the product in the illustration of what other commercial use in similar advertising products. On the other hand, text imagery can be deduced resulting from the bruised-like cheek which suggests the fact that the trophy victory came from determination and spirited fight to win the best. The image of the crown alludes to the fact that the product up for advertisement is an award-winning one whose value compares to no other (Hazotte & Roy, 2016). Therefore, the advert serves its best purpose in marketing the product given that the character is a well-known sportsman admired by many. The fact that he is
UNDERSTANDING VISUAL CULTURE3respected by many relates to the prowess and the ability to win a considerable number of consumers. On the other hand, the image is rhetorical in the way it depicts the women at a position lower than that of men. The image illustrates a man holding a trophy on one end and below two ladies hanging on. In a way, the information can be relayed to mean that by using the product up for advertisement, one can easily win the hearts of the beautiful angels holding on to the crown. In a way, a female audience may find the image rhetorical as it tends to encourage masculinity ashigher compared to feminist as depicted in the order of occurrence in the picture (Barthes,1977). Plainly, a male audience would find it rhetoric to glorify and associate a tattooed person to the ideal man based on the stature of the sportsman advertising the product. Paco Rabanne, as a product in the market, remains glorified and advertised as superior compared to other products even those associated with women. The image displays the superiority of the product and asserts the fact that it can be used to lure women towards men due to the superior fragrance therein. As such, much glorification can be deduced from the image dueto the visual codes present in the image ranging from the gender, age, model aspect, and the classof the individual. Question 2Las Meninas is one of the most famous paintings created by Velazquez towards the end of his artist’s career. The image represents an intimate moment in the times of the Spanish royal fraternity. Grizzle remakes Velazquez’s painting makes use of visual codes to make his images more appealing and with a message that communicates with the viewers. In the image, there is the use of dress code where the type of dressing represents the present generation as opposed to the creation by Velazquez which indicated an old fashioned or the past century type of dressing
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