[Marketing and Promotional Activities for BSBMKG414]

This assessment task requires a student to demonstrate their knowledge of planning promotional and marketing activities, coordinating promotional activities, researching marketing information, implementing marketing activities, recording activities and processes used in marketing activity, reviewing effectiveness of the marketing plan, interpreting, analyzing and collating information relative to marketing and promotional activities, developing formal and informal documents, analyzing budgets and timelines, communicating organisation’s objectives, and gathering information, analysing and evaluating and measuring effectiveness using a range of digital tools.

Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
ASSESSMENT INSTRUCTIONS
Overview
Prior to commencing the assessments your assessor will explain each task and the terms and submission of your task. Please consult
your assessor if you are unsure of any questions. It is important that you understand adhere to the terms and conditions and address
each task. If any task I not fully address than your assessment task will not be marked. The assessor will support you throughout this
process.
Written work
The assessment tasks are used to measure your understanding and underpinning skills and knowledge of this unit of competency.
When answering please ensure you address each criteria and sub point, demonstrate your research of each of the questions and cover
the topic in a logical and structured manner.
Active participation
It is a condition of enrolment that you actively participate in your studies. Active participation is completing all tasks on time. If you do
not participate you will be required to report to Student Services Coordinator.
Plagiarism
Plagiarism is taking and using someone else's thoughts, writings or inventions and representing them as your own. Plagiarism is a
serious act and may result in a student’s exclusion from a course. When you have any doubts about including the work of other authors
in your assessment, please consult your trainer/assessor. The following list outlines some of the activities for which a student can be
accused of plagiarism:
 Presenting any work by another individual as one's own unintentionally
 Handing in assessments markedly similar to or copied from another student
 Presenting the work of another individual or group as their own work
 Handing in assessments without the adequate acknowledgement of sources used, including assessments taken totally or in part
from the Internet
If it is identified that you have plagiarised within your assessment task, then we will organise a meeting to discuss this with you.
Copyright
You must be careful when copying the work of others. The owner of the material may take legal action against you if the owner's
copyright has been infringed. You are allowed to do a certain amount of copying for research or study purposes. Generally, 10% or one
chapter of a book is acceptable, where the participant is studying with, or employed by, an educational institution.
Competency Outcomes
Each activity in this assessment tasks will be marked as either Satisfactory or Not Satisfactory.
If your work is marked as Not Satisfactory you will be provided with feedback from your assessor and then given time to complete the
task. Your assessor will provide you with a timeline in which you will be required to submit your task. Resubmission timeline will be
determined by the assessor and based on the extent of the re-submission.
When you have completed all tasks in this document you will be granted an overall competency outcome, which will be either
Competent or Not Yet Competent.
If your work is marked as Not Yet Competent you will be asked to resubmit the assessment tasks as indicated by your assessor. You will
not be able to gain competency if any of your tasks are not fully completed.
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Assessment Appeals Process
If you are dissatisfied with the outcome of one of the assessment tasks or the final outcome of the assessment task because you feel
that the result is unfair or incorrect, you may request to have the task/s or overall assessment task reviewed. If you are still dissatisfied
with the outcome, you may lodge a formal assessment appeal. Refer to SBTA’s Complaints/Appeals Policy and Procedure.
Application of the unit
This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and
services. It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They
may have responsibility to provide guidance or to delegate aspects of these tasks to others.
Assessment matrix
The tables below demonstrate how all assessment tasks in this assessment pack contribute to the outcomes of your learning and
assessment activities.
BSBMKG414 Undertake marketing activities
Elements Performance
Criteria
Assessment
Tasks
1. Research marketing information 1.1-1.7 Task1, 3
2. Plan marketing activities 2.1-2.3 Task1, 3
3 implement marketing activities 3.1-3.4 Task2, 3
4. review marketing activities 4.1-4.3
Foundation Skills – reading, writing, oral communication, numeracy, navigate the world of work, interact with
others, get the work done All tasks
Performance Evidence - research marketing practices of the organisation, plan and implement a marketing ,
activity, record activities and processes used in marketing activity and review effectiveness of marketing plan Task 1, 2 and 3
Knowledge Evidence - describe basic foundations of marketing practices, describe organisational policies and
procedures on marketing, outline specific product knowledge related to products and services being marketed. Task 1,2 and 3
Assessment Requirements
Assessment must be conducted in a safe environment where evidence gathered
demonstrates consistent performance of typical activities experienced in the creativity
and innovation and include access to
Assessment has research or
workplace environments, current
practices,
 office equipment and resources
 examples of products/services to be marketed
 marketing plans, policies and procedures
 case studies and, where possible, real situations
Task 1, Task 2 and Task 3
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Assessment task 1: Knowledge Questions
Instructions to the students
The knowledge test will establish your underpinning knowledge in this unit of competency. It is
important that you read each question carefully and provide detailed answers in the spaces
provided. You can research the answers using your workbook or on the Internet however your
answers must be in your own words. Please note that extra reading and links to assist you with
your research have been placed at the back of this assessment task, these links can be used to
assist you with answering some of the points below.
Questions:
Read all the questions below in class with your colleagues and your trainer and assessor, and
provide answers to each question below.
Answer guide: This assessment task is to be typed. Answers must be a minimum 1 paragraph
unless otherwise specified in the actual question.
1.1 List four (4) promotional activities organisations can plan and schedule to meet the
marketing needs of the organisation.
The four promotional activities are:
Advertising: It includes of advertising the products and services through newspaper, magazines and signage.
Personal selling/telemarketing: It relies on communicational skills and the product knowledge along with
capability to sell products to customers.
Short term sales promotions: The products and services are market through coupons and contests.
Direct marketing: It includes of sending letters, pamphlets along with brochures to the clients.
1.2 What groups and individuals would you consult with to determine overall promotional
objectives
and explain why you have chosen these groups or individuals?
In order to determine the promotional activities of the marketing plan, a meeting is conducted with the accounting
team to find the budget for implementing the marketing strategies. A group of public relations teams are required
to communicate and promote the products and services between organization and publics.
1.3 Discuss why it is important to ensure timelines and costs for promotional activities are
realistic and consistent with budget resources. (Guide: 5 sentences)
Development of budget and timeline for the promotional activities is important to monitor the financial activities
of the product over the life cycle of marketing plan. It also provides framework to achieve objectives of the
marketing plan in effective manner. Resource planning decreases the changes into budget as proper resources
planning will provide a realistic budget plan. Implementation of realistic and proper schedule will achieve of
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
ultimate goals. Budget finances begin with creating of detailed and proper forecast of the anticipated costs.
1.4 Why is it important to develop an action plan which provides details of products and services
being promoted? (Guide: 5 sentences).
An action plan is developed in first six months to one year of starting of the organization. It is developed to
determine vision and promotional objectives along with strategies of the market groups. It is considered as a
blueprint to run the organization. Within the action plan, there are estimation of time and cost for the marketing
plan. The action plan is important so that scheduled events will not clash with current promotions.
1.5 List five (5) personnel and resources you may need to support promotional activities to
achieve promotional goals
The five personnel and resources are as follows:
Accountants: It performs of financial functions for recording, analyzing and presenting the business along with
organizational financial operations.
CEO: It is responsible to manage interactions between the staffs by ensuring of promotional policies and practices
for defining arrangements for the interactions.
PR Team: It is responsible to identify the public’s with establish the strategies to build and maintain the valuable
relationships among the publics.
Front line staff: It includes of customer services employees those play role into sales as well as service
organization.
Current consumers: They consume the goods as well as services which are promoted in the advertising.
1.6 Why is it important to identify and agree roles and responsibilities for delivery of
promotional services and allocate to relevant personnel? (Guide: 5 sentences)
All the key personnel those are involved with the promotional activities should know their roles and
responsibilities to promote the products and services effectively. It helps to develop and maintain
documentation needs. It focuses on the changes to the business processes. It also focuses to ensure that the
mission of business along with there is alignment of information technology. Identification of roles and
responsibilities ensure that the promotional activities are agreed with the business benefits.
1.7 Explain the importance of establishing relationships and networking to assist in the
implementation of promotional activities. (Guide: 5 sentences)
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Establishment of relationships as well as networking is important for implement promotional activities as it
increases more business contacts which will join the networking groups. Relationship marketing can improve the
audience needs. It is all about interaction with people and engaged them for the mutual benefits. It establishes
new business for the existing one. Networking helps to talk with surroundings people to make a strong bond
among organization and publics.
1.8 Why is feedback on promotions and marketing important? (guide: 5 sentences)
Feedback is important on promotions and marketing as it helps to improve the product and services by solving
customer’s issues. It offers with best channel to measure the satisfaction level of customers throughout survey
method. It also provides of actionable insight for creating better experience of customers. It is a direct line of
communication with the customers, therefore helps to improve customer retention. Feedback also delivers of
tangible data which is used to make proper business decisions.
1.9 List 5 ways you could analyse audience feedback and data to determine the impact of the
promotional activity on the delivery of products and services. (Guide: 5 sentences).
The five ways are as follows:
1. Online review platform such as Trip Advisor
2. Social media platforms such as Facebook, Instagram
3. Online polls on the website of company
4. Review of email and distributes for feedback form to the customers
5. Cold calling customers to ask for their experiences on using product and services
1.10 List four (4) ways you can provide personnel and agencies involved in the promotional
activity with the feedback.
Four ways to provide personnel and agencies involved into the promotional activity with the feedback are as
follows:
1. Email is provided to the organizational higher management which involves of report of the feedback
findings.
2. It involves of screenshots of Facebook analytics.
3. It complies the information of feedback into one single report and produces a chart to show the findings
4. A meeting is called where a power point presentation is given to analyze the findings properly.
1.11 Why is it important to analyse costs and time lines to evaluate the benefits accruing from
the promotional activities? (Guide: 5 sentences)
The promotional activities are aimed to increase revenue as well as attract of more customers. It is important to
analyze both cost and time for evaluating benefits occurred from the promotional activities for considering the
factors which influence the strategic choices. It helps to take of better decisions which require of complex
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
economic analysis. When the projected benefits from the promotional activities are less as compared to entire cost
and time, then the promotion is considered as ineffective, therefore proper estimation is required. Risk factors are
considered before considering the cost and time.
1.12 Discuss how you can provide constructive advice on future directions of promotional
activities from the conclusion and recommendations prepared from verifiable evidence
collected. (Guide: 5 sentences)
The information which are gained from reporting of the promotional activities, it is used to provide constructive
advice to the management to make of better decisions about the future promotional events. The promotional
planning should consist of reporting that should conduct at regular intervals. A well structure report should be
provided with specific language that should be understood by the public. There should be a determination for
target audience whom to sell the products and services. Into the promotional report, there should be development
of message content.
1.13 List five (5) examples of organisational requirements that would guide you when planning
and implementing promotional activities.
1. Ensuring that the stakeholders should understand their roles and responsibilities based on
implementation of promotional activities
2. Ensuring that all marketing strategies are being prioritized and resources are required to implement.
3. Ensuring that communicational plan is interacted with the staffs and public.
4. There is providing of monitoring as well as evaluating of the promotional activities.
5. Identifying the organizational goals and objectives.
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Bibliography
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education.
Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.
Chaffey, D. and Ellis-Chadwick, F., 2016. Digital marketing. Prentice Hall.
Manning, G.L., Reece, B.L. and Ahearne, M., 2011. Selling today. Pearson Education.
McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit from them. John Wiley
& Sons.
Sheth, J.N. and Sisodia, R.S., 2015. Does marketing need reform?: Fresh perspectives on the future.
Routledge.
Strauss, J., 2016. E-marketing. Routledge.
Wilson, A., Zeithaml, V., Bitner, M.J. and Gremler, D., 2016. Services marketing: Integrating customer focus
across the firm. McGraw Hill.
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Assessment task 2: Case Study – Group Activity
Instructions to the students
This assessment task will allow you to demonstrate your understanding of the underpinning
knowledge to write complex documents in order to promote products and services. You can
research using the internet and your learner guides, but all work must be in your own words.
Questions:
Read all the questions below in class with your colleagues and your trainer and assessor, and
provide answers to each question below.
Answer guide: This assessment task is to be typed. You are required to produce a minimum
one (1) page report.
2.1. Case Study
Read the case study below and use the information to answer the questions.
You are the Operations Manager of a Bowling Club, located in a regional coastal town which is a
popular seasonal holiday destination which is also situated close to surf beaches, great fishing
spots and dolphin and whale watching.
With 3000 members, 40 poker machines, a Bistro & main lounge area. The club can seat up to
200 members and guest indoors and outdoors up to another 200 members and guests in the
undercover outdoor area which has a children’s playground. The Club has two synthetic
bowling greens which are used by its members for club bowls during the weekdays.
The Board of the bowling club have met and the Secretary Manager has discussed with you that
they are concerned about the drop in patronage in previous years during the off peak holiday
season, especially during the winter months and have notices the biggest downturn in business
has occurred on Tuesday and Wednesday nights.
You have been asked to look into new ways to increase patronage during these times and you
have been allocated a budget of $50,000 for marketing and promotion you do not need to
factor in wages or club running costs as these will be covered within the operational budget of
the club.
You do some research, speak to the current members and guests when they are visiting the
club and also survey the staff and you have come up with some initial ideas such as running
raffles and promotions on the quieter nights, possibly having some local bands come and play,
barefoot bowls was a popular suggestion as well as family friendly activities such as movie
nights. It is also noted that if there was heating in the outdoor area, people may be more
inclined to utilise it in the cooler months.
It is the end of February so the off peak season of March to October is approaching and it is
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
important you begin to plan activities for these months.
Activity A – Research Marketing and plan marketing and promotional activities
Research concept of marketing as applied to Bowling Club
Bowling Club develops stronger relationships with the customers and provides some social
enjoyment with the members, families as well as visitors.
Analyze marketing plan of Bowling Club
Bowling Club wants to increase patronage at the peak times of their business.
Identification of marketing activities
After doing of survey with staffs and speaking to current members. They get idea of some
marketing activities to run raffles. It helps for promotions on quieter nights and playing, barefoot
bowls along with movie nights with families.
Investigation of previous marketing activities
The marketing activities which are provided, such as playing space for children. There are
indoor bowls centres that offered dining, bar facilities hired by common people.
Identification of profile of market segment
Into the bowling club, the target population are people of all age groups as they offered
bar and dining facilities. The children are also target segment as there are facilities for playing
and watching movie. People of both genders are allowed to visit the place.
Identification of positioning and marketing mix for target segment
For the children, there are huge place for playing. There are also food facilities at the time
of watching movie at night. However, in the cold season, there should be heating system for all
aged people.
Identification of outcomes from the marketing activities
The outcomes are increase of patrons, members of the club as more people are attracted
towards the club. However, it is required to keep it mind that people need to come in overall
equal member in all seasons.
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Identification of promotional activities
Promotional flyers are used and delivered to the business areas in order to reach target
people. The contact of members is taken to get direct entry into the businesses. The travellers are
also sent information via email.
Identification of legislations regulations
The dirty clothes are not allowed into the club. Clothing with the political slogans is not
allowed. The personal information of any members is not shared with others. That information is
not used for marketing purposes for improving the services.
Plan and schedule promotional activities
Possible activities Schedule time
Speed dating/Singles night April
Open mic night June
Jam night July
Talent Competition October
Determination of promotional objectives
Following are the objectives of the promotional activities of Bowling Club:
 To increase membership and participation of the current members
 To recruit the volunteers
 To increase funds for the marketing plan
 To create positive image into the community
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Timeline and cost for promotion of activities
Budget projection:
ACTIVITY Projected INCOME EXPENDITURE TOTAL PROJECTED
EXPENSE
Invite the local band
to perform in the
club
$ 10,000 $15,000 $ 25,000
Short Mat Club Mini
Tournament
$ 7000 $ 8000 $ 13,000
In-club memorial
tournaments
$ 6000 $ 6000 $ 12,000
Gantt chart:
ACTIVITY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMB
ER
OC
E
Invite the
local band
to perform
in the club
1st Tues of
Month
1st Tues
of Month
1st Tues of
Month
1st Tues
of
Month
1st Tues of
Month
1st Tues
of
Month
1st tues of
Month
1st
Mo
Singles
Night
Every 2nd
Wednesda
y
Sunday
Nights
Monday
Nights
Sunday
Nights
Sunday
Nights
Monday
Nights
Sat
y
mo
g
Short Mat
Club Mini
Tournamen
t
Monday
Nights
Wednesday
Nights
Saturda
y Nights
Monday
Morning
Mo
Nig
In-club
memorial
tournament
s
Saturday
Mornings
Wednesd
ay Nights
Sunday
Nights
Monday
Morning
Wednesday
Nights
Saturda
y
morning
s
Saturday
Nights
Sat
Nig
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Development of action plan
Relevant personnel at bowling club
The main personnel are the finance manager with whom to talk for approval of the
payment.
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ACTIVITY TIMELIN
E
WHO IS RESPONSIBLE COST TO
MEMBERS
Review of clubhouse surroundings and
identification of capital works
May Facility team $ 2000
Cost estimation and timeline update June Project Manager $ 7000
Advertising as promotional strategy August Sponsor $ 5000

Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Activity 2 – Coordination and Implement marketing and promotional activities
Advertising: It is taken as promotional strategy.
It is the common and effective way to aware the customers about the products in the
marketplace. The organization is used of advertising as they can reach diverse market and make
an innovative position in the market. In order to advertise the product in the market, at first the
organization should target their market segment and then display the products through
advertising channel to the public. Different customers have various tastes in addition to
preferences towards various types of products. The products and services are advertised through
use of newspaper, television along with radio. It also uses of outdoor signage as well as online
marketing channel. It is an effective way to promote the products and services to the target
audiences. The advertising is planned by first setting the objectives of advertising campaign, set
the budget, target the audience, schedule the advertising activities and then monitor the result by
feedback and survey of the customers.
Short term sales promotions: As the promotional strategy
The product and services are market into the market by use of coupons, competitions in
addition to contests. It is one of the processes to persuade the customers to buy the products. It
builds a long term customer loyalty. It is implemented into the organization by reduction of pricing
promotions, group offers, pay-per-click advertising. This promotional strategy can increase the
sales by 20 percent for advertising the promotion. This goal is accomplished within 6 months or
less than that.
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Bibliography
Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014. Advertising: An integrated marketing communication
perspective. McGraw-Hill Education.
Ford, J.B., Honeycutt, E.D. and Joseph, M., 2015. New Zealand Students’ Preferences for Careers in Sales:
Implications for Marketing Educators. In Proceedings of the 1995 Academy of Marketing Science (AMS) Annual
Conference (pp. 312-316). Springer, Cham.
Guesalaga, R., 2016. The use of social media in sales: Individual and organizational antecedents, and the role
of customer engagement in social media. Industrial Marketing Management, 54, pp.71-79.
Kotabe, M. and Helsen, K., 2014. Global marketing management.
Moore, J.N., Raymond, M.A. and Hopkins, C.D., 2015. Social selling: A comparison of social media usage
across process stage, markets, and sales job functions. Journal of Marketing Theory and Practice, 23(1), pp.1-
20.
Rodriguez, M., L. Dixon, A. and W. Peltier, J., 2014. A review of the interactive marketing literature in the
context of personal selling and sales management: a research agenda. Journal of Research in Interactive
Marketing, 8(4), pp.294-308.
Rodriguez, M., Peterson, R.M. and Ajjan, H., 2015. CRM/social media technology: impact on customer
orientation process and organizational sales performance. In Ideas in Marketing: Finding the New and Polishing
the Old (pp. 636-638). Springer, Cham.
Sampson, P.B., 2015. Social Media or Personal Selling? Strategy for Successful Sales of Student Projects.
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Assessment task 3: Presentation – Review and report
on promotional activities
Instructions to the students
In this task you will be required to review and report on the promotional and marketing activities
that you chose to implement from the previous task. Your group will be required to develop a
power point presentation which you will present to the class group with accompanying handouts
and supporting documents.
Your power point presentation needs to be between 5-15 minutes. Each person in the group
needs to be responsible for some element of the presentation.
3.1. Case Study
Read the case study below and discuss with the group and use the information to complete
the tasks.
You engaged a local marketing consultant “Coastal Marketing” to work with the club’s marketing
coordinators you which cost you $5700 of your budget this included writing the newspaper
adverts for the campaign, redeveloping your newsletter, developing the initial presentation for
your monitors, assisting you with designing the promotions and activities to ensure their success
and continuous consultation activities for the eight-month period.
You implemented your two chosen promotions and/or activities over the off peak period of March
to October.
Marketing these events included additional advertising in the local media which involved adds in
the entertainment section each week and there are two newspapers a week delivered. The cost
to place the ads was $250 each week for the eight months of promotion.
The club newsletter booklet was printed by a local printing company as a cost of $1250 each
month.
It was decided to have Australia Post deliver the newsletter to each resident in the community
which was a total of 4650 delivery points each month. Australia Post charge .80¢ a delivery point.
There were promotional vouchers in the newsletter for people to use within club such as meal and
drink vouchers, Complimentary TAB and Raffle tickets, free bowls games etc. and you were able
to gauge the success of the letter box delivery by the number of these vouchers being used. On
average each month vouchers being used throughout the club were 2000-2750.
You increased your base membership from 3000 to 4850.
An additional competition day was added to the weekly calendar in response to the additional
enquiries to join the lawn bowls competition and there is now a regular barefoot bowls night each
week as well as a family event each month which includes a BBQ and local band.
There was a 30% increase in turnover at the bistro with more families attending on the nights that
the barefoot bowls was on and also utilization of the meals vouchers such as “Kids eat free”
vouchers.
Many of your existing members commented favourably on the promotions and really like the new
monitors that had been placed around the club which updated them on events and promotions.
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
There have been enquiries as to the possibility of having interclub bowls tournaments which
would include travelling to other bowling clubs in the district and returning the favour to their
teams.
The local school has asked if they would be able to include the barefoot bowls as part of their
options for Friday afternoon school sport and you have advised them you will contact the Principal
to discuss this further.
Initially you found you were disadvantaged by staffing; the club was not expecting such an
increase in activity so quickly. Also the bistro ran out of some menu items in the first month until
they got a feel for the new increase in patronage.
You also experienced some severe winter weather which caused blackouts in the area, however
the club bistro runs on gas and the club also has a generator so you found it was the place
everyone came to for dinner and to enjoy themselves until the power came back on, this again
caused issues with supply and staffing however feedback from the patrons was encouraging and
they were all glad that at least there was somewhere warm and dry for them to be and they were
more than happy with the service under the circumstances.
Young families with babies and toddlers in particular were relieved to have somewhere they could
access to warm bottles access power.
Using the information to develop your power point presentation to now report on the promotional
activities to relevant enterprise personal. Ensure you address each of the following points within
your presentation and/or reporting documentation.
 Analyse feedback and data to determine the impact of the promotional activity on the
delivery of products and services to provide to personnel and agencies involved in the
promotional activities
 Analyse costs and time lines to evaluate the benefits accruing from the promotional
activities
 Assess effectiveness of planning processes to identify possible improvements in future
activities
 Review marketing activities against expected outcomes and record identified
improvements
 Prepare conclusions and recommendations from verifiable evidence and provide
constructive advice on future directions of promotional activities
 Prepare reports of marketing activities and communicate to relevant enterprise personnel
 explain how common promotional activities could be used to support the marketing
objectives moving into the future with reference to:
o advertising
o client functions
o employee functions
o media announcements
o product launches
o web pages
Note to Student: print off a copy of you PowerPoint using “handouts” and attach all
documentation to be handed in to your assessor, ensure you name is on each page
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Assessors will check that you were able to demonstrate to
ability to:
Satisfactory
Demonstrated knowledge of being able to plan promotional and marketing activities:  Yes  No
Demonstrated knowledge of being able to coordinate promotional activities:  Yes  No
Demonstrated knowledge of being able to research marketing information  Yes  No
Demonstrated knowledge of being able to implement marketing activities  Yes  No
Demonstrated ability to record activities and processes used in marketing activity and
review effectiveness of the marketing plan:  Yes  No
Demonstrated effective reading skills to interpret, analyse and collates information
relative to marketing and promotional activities:  Yes  No
Demonstrated effective reading skills to interpret, analyse and collates information
relative to marketing and promotional activities:  Yes  No
Demonstrated effective writing skills to develop formal and informal documents:  Yes  No
Demonstrated effective numeracy skills to analyse budgets and timelines; such  Yes  No
Demonstrated effective communication skills to communicate organisation’s
objectives  Yes  No
Demonstrated positive body language when engaging with senior management  Yes  No
Demonstrated knowledge of organisation’s requirements  Yes  No
Engaged with others:  Yes  No
Demonstrated ability to gather information, analyse and evaluate and measure
effectiveness and use a range of digital tools to access data and share information:
Assessment Task 1 – completed and satisfactory  Yes  No
Assessment Task 2 – completed and satisfactory  Yes  No
Assessment Task 3 – completed and satisfactory
Assessor Feedback:
Assessment Task
1
Assessment Task
2
Assessment Task
3
Assessor
signature:
Dat
e:
Work supervisor
initials & name
BSBMKG414 Assessment Tool v 26Sept17
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
only if relevant:
Please note that the feedback in this Observation Checklist is additional to the
feedback which will be provided to the student on his/her Student Cover Sheet when
the assessor complete marking of the full unit of competency or a cluster.
BSBMKG414 Assessment Tool v 26Sept17
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