[Marketing and Promotional Activities for BSBMKG414]

This assessment task requires a student to demonstrate their knowledge of planning promotional and marketing activities, coordinating promotional activities, researching marketing information, implementing marketing activities, recording activities and processes used in marketing activity, reviewing effectiveness of the marketing plan, interpreting, analyzing and collating information relative to marketing and promotional activities, developing formal and informal documents, analyzing budgets and timelines, communicating organisation’s objectives, and gathering information, analysing and evaluating and measuring effectiveness using a range of digital tools.